Looking at the Xperia Z4: does Sony need a revamped design for its next global flagship?

Looking at the Xperia Z4: does Sony need a revamped design for its next global flagship?
Earlier this week, Sony officially announced the Xperia Z4 in Japan, mentioning that the handset would not be released outside its home country. However, the company is getting ready to announce another new high-end smartphone sometime in late May, and this one will be made for the global market.

It's not clear if the upcoming Xperia flagship will resemble the Japanese Z4. If it will, it means it's going to look a lot like the Z3 (which resembles the Z2, which, in turn, isn't too different from Sony's previous Xperia Z flagships). We're wondering what our readers think about all this: does Sony need to change the design of its upcoming flagship, or is a slightly evolved Z3 (that's exactly what the Z4 is) just enough? Feel free to cast your votes in our poll below!

Regardless of its design, the new global Xperia flagship will likely have specs similar to those of the Japan-bound Z4, including an octa-core Snapdragon 810 processor, 3 GB of RAM, a 20.7 MP rear camera, and a 5.2-inch 1080p display (although, if some recent rumors are to be believed, a variant with a 5.2-inch Quad HD screen might also exist).

Does Sony need a revamped design for its next global flagship smartphone?

Yes
82.84%
No
17.16%


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119 Comments

1. lee480 unregistered

iPhone, HTC One and Galaxies did not have major design change and PA is constantly harping on Sony's designs? (and nope, changing the plastic back to a glass one isn't revolutionary when the general aesthetics of phone is largely the same)

3. lhtbinh1909

Posts: 94; Member since: Apr 02, 2013

iPhone changes every 2 years, SS just changed this year, Sony and HTC haven't changed much for 3 years. I think PA will public a same article for HTC in a few days.

8. lee480 unregistered

Changing from plastic to metal is a change in design, that's just changing the material.

55. phichart

Posts: 335; Member since: May 03, 2014

I have sony Z3 but that's not where near my note 4.... note 4 much better and plus sony is very over heat...

63. Ashoaib

Posts: 3297; Member since: Nov 15, 2013

there is no problem in the design of xperia z series... problem is the proper optimization of hardware. If Sony will improve and optimize the camera and other hardware along will slimming down the big bezels then there is no problem in the design

71. WakaFlakaD

Posts: 576; Member since: Apr 30, 2011

I agree that there's nothing wrong with the Z series, but I think we are starting to get a little dated with the design. The design need a to spiced up a bit. You don't see S4, S5 and S6 looking extremely similar.I just voted, and 83% of people are looking for a revamped design. While you might see it differently, but you fall into the 17% vs 83%. Majority won this one. While the camera was nice, but people had talked about its problem for the past 2-3 years. Overheating needs to be gone. Bezel looks fine to me, but slimming it down would be nicer of course. Hopefully waterproof feature and SD card stays though (the only few companies that does that)

84. BuckeyeCadet86

Posts: 78; Member since: Oct 26, 2011

To be completely fair though, I would say almost 90% of the people who voted for a change would never seriously consider buying a Sony phone regardless of the design. I don't think Sony should bow to a "majority" if that same majority will never actually purchase the phone.

120. WakaFlakaD

Posts: 576; Member since: Apr 30, 2011

True that, but that depends on which market you are in. In the US market, I bet 90% of people don't even know Sony actually makes Android phone. I actually got one of my friend to buy the Z3 on T-Mobile, and she absolutely loved it, but it was a $700 phone! As much as I would love to buy one, it is simply too expensive. (OnePlus One user here). I always love what Sony have come up, but it is always the price that draws me back ( and to many people out there as well) if it ain't broke, don't fix it right? Similar to what Toyota do to Camry? Haha

88. robertkoa

Posts: 88; Member since: Apr 27, 2014

Agree with Ashoaib. There is a HUGE opportunity to beat Galaxy S6 on BATTERY LIFE. If SONY continues the great Battery Life from Z3 and Z3C on Z4 and Z4C - a big plus. SONY must improve on their Camera Software and use either their IMX 240 like Galaxy S6/Note 4 or IMX 230 -whichever is better. Sony can improve Speakersfrom Z3 from good to excellent. Sony can improve durability by using GG4. Sony must improve Quality Control and basic issues like Texting MMS etc. I believe they were dropped from Tmobile due to Inconsistency and QC Issues. They should round the corners and shrink the Bezels if possible( stereo speakers front facing remaining) and just tighten up QC and Software on Camera and Texting MMS etc. AND make sure they have a very strong Battery with 6 hours minimum SOT. IF they can have switchable resolution screens for people who need hi resolution a big win. Hi Res for Movies...1080p for Office Work - longer Battery life. IF SONY features long battery life they can secure a chunk of Samsung S6 customers who are becoming frustrated with Battery and I don't think Samsung Battery Life will improve on S6- will get worse in 6 months...

89. robertkoa

Posts: 88; Member since: Apr 27, 2014

Agree with Ashoaib. There is a HUGE opportunity to beat Galaxy S6 on BATTERY LIFE. If SONY continues the great Battery Life from Z3 and Z3C on Z4 and Z4C - a big plus. SONY must improve on their Camera Software and use either their IMX 240 like Galaxy S6/Note 4 or IMX 230 -whichever is better. Sony can improve Speakersfrom Z3 from good to excellent. Sony can improve durability by using GG4. Sony must improve Quality Control and basic issues like Texting MMS etc. I believe they were dropped from Tmobile due to Inconsistency and QC Issues. They should round the corners and shrink the Bezels if possible( stereo speakers front facing remaining) and just tighten up QC and Software on Camera and Texting MMS etc. AND make sure they have a very strong Battery with 6 hours minimum SOT. IF they can have switchable resolution screens for people who need hi resolution a big win. Hi Res for Movies...1080p for Office Work - longer Battery life. IF SONY features long battery life they can secure a chunk of Samsung S6 customers who are becoming frustrated with Battery and I don't think Samsung Battery Life will improve on S6- will get worse in 6 months...

101. techperson211

Posts: 1280; Member since: Feb 27, 2014

I voted yes though I'm a Sony user. I don't want a complete overhaul or new design just a little improvement to distinguish Z5 to all z series. Camera is not bad but Sony could improve it also the speaker but everything else is awesome. I'm gonna hold on at my Z2 till the next Sony flagship if Sony will not deliver I'll go for zenfone 2 refresh the rumor that has finger print scanner. Good luck Sony.

94. Pulkit1990

Posts: 46; Member since: May 08, 2014

note 4 software is slow and unstable . you don't have z3 do u ?

108. phichart

Posts: 335; Member since: May 03, 2014

I have Z3 and note4.... Note 4 slow? Lol... I am sure... you don't have note 4 and note 4 never get hot like Z3. Camera? I don't compare anymore...

33. Johnnokia

Posts: 1158; Member since: May 27, 2012

'No voters' are either blind Sony fanboys or trolls!.

38. KENTOZ

Posts: 86; Member since: Apr 03, 2015

Sony fanboys are old people they think this is 90's....they don't know the world has change

113. adisrgt

Posts: 9; Member since: Dec 08, 2014

f**koff apple fanboy!

64. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Mostly trolls I think. I'm Sony fan and I voted yes. I love the current design in every way, but the thing is that change is always welcome, just for the sake of change.

83. Maskakos

Posts: 4; Member since: Mar 09, 2015

And why is that? I find the Z4 one of the best looking smartphones. Maybe they could come up with something even better but I really like it as it is. I wish Sony improves a lot in other areas but design is something I personally think it's one of the best.

35. KENTOZ

Posts: 86; Member since: Apr 03, 2015

Indeed.... Sony mobile are very lazy in term of designs and software updates

78. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

I don't think Sony design team is lazy. For example C3 and the E 4 is different than the Z-line. And also do you remember how they were doing so many different designs before a couple of years as Xperia T - SP - S - Ion - Sola - Arc and others have all their unique looks. I think the management team is responsible for this.

48. Taters

Posts: 6474; Member since: Jan 28, 2013

Samsung changes 4 times a year. All the GS1 variants and GS2 variants looked completely different. It wasn't until the GS3 that they realized they didn't need to be so schizophrenic. So they should have some credit banked but they didn't. They change a lot.

73. AndreaWijayanti

Posts: 69; Member since: Mar 03, 2015

Agree, Samsung GS1, GS2 & GS3 are completely different but GS3 to GS4 looks identical (for me) and GS4,GS5 and GS6 are completely different . They change a lot

85. BuckeyeCadet86

Posts: 78; Member since: Oct 26, 2011

GS1 and 2... odd weird releases with different actual names as well (barely distinguishable in some cases.... epic?) but overall fairly boring and bad designs, black rectangles made of plastic. GS3? Awful design. GS4 and 5 (they are fairly similar for people claiming they are obviously different) ok design but not much improved off the original idea except they added colors to the mix with a plastic rectangle. Samsung redesigns because their designs were terrible, Sony had a good design originally and is being punished now?

74. diehardnokian

Posts: 147; Member since: Apr 27, 2014

if not complete revamp, a spice up would do a lot

4. BruceLeeRoyJenkins

Posts: 51; Member since: Feb 27, 2015

I'm pretty sure Samsung had a very recent major design change. Sony has just been updating their design since the Z1. These have all been small incremental design changes that do lead to a better device, but to what extent. Sony is known for their design, from the weird to their most popular. If Samsung has finally caught on to premium materials and design then shouldn't the OEM's that have been beating them at it be working on improving their current flagships?

5. AndreaWijayanti

Posts: 69; Member since: Mar 03, 2015

IPhone did major changes from plastic,metal&glass and now full metal unibody

18. Arthurhkt

Posts: 725; Member since: Apr 19, 2012

That is just the material, not the design.

23. AndreaWijayanti

Posts: 69; Member since: Mar 03, 2015

But iPhone 4, iPhone 5 and iPhone 6 are different design & material unlike Xperia from Z to the Z3 just change the material

43. fuhrer

Posts: 39; Member since: Apr 29, 2013

Very true mate, wise comment Sony fangirls (trolls) will denied this poll result

65. StreetNerd

Posts: 870; Member since: Dec 08, 2010

iPhone 5 = a stretched out iPhone 4.....

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