LeEco Le Pro3, Le S3 smartphones and Explore VR headset coming to the United States
LeEco wants to build a better device and content ecosystem than Amazon'sLeEco's strategy is similar to that of Amazon and Chinese vendors such as Xiaomi, in that it sells compelling devices at low profit margins to make money from various services. In addition with the smartphones, LeEco is debuting a content platform with a large list of high-profile partners such as MGM, Lionsgate, Cosmopolitan, and Esquire, to name a few. Moreover, LeEco is producing its own content with a fully owned company ran by former Paramount president Adam Goodman. The first production is The Great Wall, a film starring Matt Damon. Alas, details are currently light, but it's clear that LeEco wants to take on video distribution services, such as Amazon Video and Netflix.
The smartphones run the eui interface, which features the LeView "minus one screen" experience that delivers tailored content customized to the user's viewing preferences. There are also the Le and LIVE apps that are said to offer a lineup of content with a dynamic preview display and a 3x3 mosaic of streaming video. Additionally, both smartphones sell with three months of EcoPass membership, which offers a 2-year warranty, 5TB of cloud storage, unlimited movie viewing on Fandor, and exclusive deals.
As for the VR headset, the Explore VR, it's reminiscent of the Samsung Gear VR in that it's made of plastic and features a USB connector that plugs into a smartphone placed in front of the headset. The device has built-in gyroscope, accelerometer, magnetometer, and proximity sensors to support virtual reality experiences. However, the price for it hasn't been announced.
LeEco is supposed to launch its devices and services this year, although the exact dates haven't been made clear.