On its way to the US market, LeEco is now the world's fastest-growing major smartphone brand
posted by Mihai A. / Oct 19, 2016, 6:31 AM
If SA's estimates turn out to be accurate, LeEco will ship about 25 million smartphones in 2016, a number that should be good enough to place the company as the 11th largest smartphone vendor on the globe. 25 million smartphones is a great shipment number for a company that has only entered the smartphone market in 2015. During its rookie year as a smartphone maker, LeEco is estimated to have shipped 3.9 million smartphones, banking hard on the commercial success that the brand's Le 1S and Le 2 have enjoyed in China.
If you're from the US, you probably don't know too much about LeEco, although that's likely about to change soon. The company plans to enter the United States smartphone market at some point in the upcoming months. Given that LeEco's smartphones offer high-end hardware at very affordable prices, chances are that the brand will make its presence felt in the US, where unlocked smartphone shipments are currently booming.
According to the report, the main drivers behind this impressive growth are LeEco's competitively priced hardware, improvements in the distribution chain, as well as expanding media content ecosystem.
Strategy Analytics, however, mentions in its latest report that LeEco's success in China does not guarantee that the brand will enjoy a similar popularity boom in the US as well. Here's an excerpt from the report:
What do you guys think, will LeEco find success in the US market?
source: Strategy Analytics
Posts: 86; Member since: Mar 11, 2015
Please don't be too quick to call it a "Major" smartphone brand too soon just because they have some high shipments in China. Nobody around me has ever even heard of a LeEco brand, let alone a smartphone by that name. We've heard the same for Xiaomi too, 300%, 400% growth during the first year blah blah... but today they are just trying to catch up with the competition in China with no significant foothold in the rest of the world. We'll see what happens to LeEco in 1-2 years' time.
posted on Oct 19, 2016, 7:08 AM 2
Posts: 2478; Member since: May 06, 2009
Major brands can exist without any real foothold in the USA. There are plenty of global brands we don't have here in the US. That doesn't mean they don't have serious sales numbers. Any normal person in the USA hasn't heard of Huawei but they're like number 5 globally right? There's a whole lot of people on this planet that aren't Americans. I look forward to seeing what LeEco brings, and I'll happily buy one of their phones if the UI isn't too heavy.
posted on Oct 19, 2016, 8:26 AM 7
Posts: 729; Member since: Nov 20, 2014
they goy significant foot hold in India with their best selling redmi note 3 which already sold more than 2million with limited availability since sales start in april(during the first 3_4 months, they only sale once a week) every phone sold out of 2 phone in online is redmi note 3 in India
posted on Oct 19, 2016, 8:32 AM 0
Posts: 68; Member since: Apr 15, 2014
They make ugly phones with high specs.
posted on Oct 19, 2016, 7:43 AM 1
Posts: 729; Member since: Nov 20, 2014
check your eyes...redmi note 3 and redmi are more beautiful than iphone and pixel even with 2/5th of the price
posted on Oct 19, 2016, 8:34 AM 0
Posts: 1495; Member since: Jan 27, 2015
Huawei had big hopes too and is now struggling here in the US. To a lot of people, it does not matter that the phone is high end spec'd at dirt cheap prices. If it doesn't have a brand name attached to it that they recognize, then they'll likely pass and look into a phone from a major manufacturer that they know and love.
posted on Oct 19, 2016, 7:43 AM 2
Posts: 160; Member since: Jan 08, 2015
Unfortunately that's true. Samsung has embedded its brand into the American psyche to the point where it is synonymous with Android phones. It's going to be difficult for a company to come in out of the blue and get any traction.
posted on Oct 19, 2016, 12:08 PM 0
Posts: 1946; Member since: Feb 15, 2012
The problem in the US is, you have to have brand recognition. By that I mean, you have to spend a lots of money on celebrity endorsements, coupled with TV adds. Samsung paid the price, it was easy for them to transition to mobile, because people were familiar with their brand i.e. Washers, dryers, TV etc. this other companies don't share the same recognition.
posted on Oct 19, 2016, 3:35 PM 1
Posts: 147; Member since: Feb 04, 2015
Heard of it, seen none of their phones yet. One Plus is the company that makes cheap Super Phone is more than enough.
posted on Oct 19, 2016, 8:34 AM 1
Posts: 704; Member since: Nov 24, 2013
Let the economy continue to TANK in the USA. The REAL economy, not that made up crap from the government, and you'll see people start to find alternatives to the expensive "brand name" stuff. People outside of DC, NYC, west coast are struggling. I'm in really good shape, because I started paying off cards, saving etc back after the 2001 attack, so I could hold out without a job for about a year without having to touch savings, but, there are a ton of people holding on by their fingernails. Personally, if it came between food, shelter for my family and some stupid phone, I'd do without, but, we live in a me me me world.
posted on Oct 19, 2016, 9:33 AM 1
Send a warning to post author
Send a warning to Selected user.
The user has 0 warnings currently.
Next warning will result in ban!
Ban user and delete all posts
Message to PhoneArena moderator (optional):