On its way to the US market, LeEco is now the world's fastest-growing major smartphone brand

On its way to the US market, LeEco is now the world's fastest-growing major smartphone brand
According to the latest report from market research firm Strategy Analytics, LeEco is currently the fastest-growing major smartphone brand in the world with an estimated shipment growth of +541% year-on-year.

If SA's estimates turn out to be accurate, LeEco will ship about 25 million smartphones in 2016, a number that should be good enough to place the company as the 11th largest smartphone vendor on the globe. 25 million smartphones is a great shipment number for a company that has only entered the smartphone market in 2015. During its rookie year as a smartphone maker, LeEco is estimated to have shipped 3.9 million smartphones, banking hard on the commercial success that the brand's Le 1S and Le 2 have enjoyed in China.

If you're from the US, you probably don't know too much about LeEco, although that's likely about to change soon. The company plans to enter the United States smartphone market at some point in the upcoming months. Given that LeEco's smartphones offer high-end hardware at very affordable prices, chances are that the brand will make its presence felt in the US, where unlocked smartphone shipments are currently booming.

According to the report, the main drivers behind this impressive growth are LeEco's competitively priced hardware, improvements in the distribution chain, as well as expanding media content ecosystem.

Strategy Analytics, however, mentions in its latest report that LeEco's success in China does not guarantee that the brand will enjoy a similar popularity boom in the US as well. Here's an excerpt from the report:


What do you guys think, will LeEco find success in the US market?

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16 Comments

1. quintessential

Posts: 86; Member since: Mar 11, 2015

Please don't be too quick to call it a "Major" smartphone brand too soon just because they have some high shipments in China. Nobody around me has ever even heard of a LeEco brand, let alone a smartphone by that name. We've heard the same for Xiaomi too, 300%, 400% growth during the first year blah blah... but today they are just trying to catch up with the competition in China with no significant foothold in the rest of the world. We'll see what happens to LeEco in 1-2 years' time.

4. Doakie

Posts: 2478; Member since: May 06, 2009

Major brands can exist without any real foothold in the USA. There are plenty of global brands we don't have here in the US. That doesn't mean they don't have serious sales numbers. Any normal person in the USA hasn't heard of Huawei but they're like number 5 globally right? There's a whole lot of people on this planet that aren't Americans. I look forward to seeing what LeEco brings, and I'll happily buy one of their phones if the UI isn't too heavy.

5. mahima

Posts: 729; Member since: Nov 20, 2014

they goy significant foot hold in India with their best selling redmi note 3 which already sold more than 2million with limited availability since sales start in april(during the first 3_4 months, they only sale once a week) every phone sold out of 2 phone in online is redmi note 3 in India

2. Ishtiaque99

Posts: 68; Member since: Apr 15, 2014

They make ugly phones with high specs.

7. mahima

Posts: 729; Member since: Nov 20, 2014

check your eyes...redmi note 3 and redmi are more beautiful than iphone and pixel even with 2/5th of the price

16. Ishtiaque99

Posts: 68; Member since: Apr 15, 2014

Mahima, I meant LeEco makes ugly phones with high specs not Xiaomi.

3. aegislash

Posts: 1495; Member since: Jan 27, 2015

Huawei had big hopes too and is now struggling here in the US. To a lot of people, it does not matter that the phone is high end spec'd at dirt cheap prices. If it doesn't have a brand name attached to it that they recognize, then they'll likely pass and look into a phone from a major manufacturer that they know and love.

12. Marslander

Posts: 160; Member since: Jan 08, 2015

Unfortunately that's true. Samsung has embedded its brand into the American psyche to the point where it is synonymous with Android phones. It's going to be difficult for a company to come in out of the blue and get any traction.

15. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

The problem in the US is, you have to have brand recognition. By that I mean, you have to spend a lots of money on celebrity endorsements, coupled with TV adds. Samsung paid the price, it was easy for them to transition to mobile, because people were familiar with their brand i.e. Washers, dryers, TV etc. this other companies don't share the same recognition.

6. pupkin

Posts: 147; Member since: Feb 04, 2015

Heard of it, seen none of their phones yet. One Plus is the company that makes cheap Super Phone is more than enough.

9. p51d007

Posts: 704; Member since: Nov 24, 2013

Let the economy continue to TANK in the USA. The REAL economy, not that made up crap from the government, and you'll see people start to find alternatives to the expensive "brand name" stuff. People outside of DC, NYC, west coast are struggling. I'm in really good shape, because I started paying off cards, saving etc back after the 2001 attack, so I could hold out without a job for about a year without having to touch savings, but, there are a ton of people holding on by their fingernails. Personally, if it came between food, shelter for my family and some stupid phone, I'd do without, but, we live in a me me me world.

10. kiko007

Posts: 7493; Member since: Feb 17, 2016

Oh God. I think you need a macroeconomics course....like yesterday!

11. YOURDADkid unregistered

Brainless Creature detected!!! Kiko007

8. p51d007

Posts: 704; Member since: Nov 24, 2013

Ok, if a manufacturer sells 1000 devices, then the next year, sells 2,000 devices, they can claim a 100% increase in sales, which, is true, but misleading, given the global sale of phones.

13. xfire99

Posts: 1205; Member since: Mar 14, 2012

How to buy theirs stocks?

14. yemkoid

Posts: 41; Member since: Aug 17, 2015

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