LeEco sells half a million Le Pro 3 units in just 15 seconds

LeEco sells half a million Le Pro 3 units in just 15 seconds
While this week's major China-based flagship launch has been all about the Xiaomi Mi 5s duo, LeEco beat its compatriot to the draw with the recent Le Pro 3. Like the Xiaomi models, it gets the Qualcomm Snapdragon 821 under the hood along with plenty of RAM, and is also remarkably cheap for what it offers. While Xiaomi can boast an impressive 3 million registrations for the Mi 5s and Mi 5s Pro, LeEco's apparently managed half a million cold, hard sales in just 15 seconds. 

It's difficult to recall a product selling so many units in such a short space of time, but it's not too surprising. With a faster new processor, more all-round power, a larger battery and a cheaper price point than most of this year's flagships, it's not difficult to see the appeal. 

As a reminder, the device includes a 5.5-inch 1080 x 1920 IPS LCD, Snapdragon 821, 4 or 6 GB of RAM and up to 128 gigs of storage. There's USB Type-C, a 16-megapixel main camera with f/2.0 aperture and an 8-megapixel snapper for selfies. There's a 4070 mAh battery to keep the lights on, while Android 6.0 Marshmallow runs out of the box. Prices start at the equivalent of $270.

500,000 is quite a number and like Xiaomi and its Mi 5s, over 3 million eager customers pre-registered to snag the Le Pro 3. LeEco's entire first batch is gone, but there will surely be many more sales once the inventory is replenished. In the meantime, it's likely that those who missed the first run of Le Pro 3 devices could jump on the Xiaomi bandwagon in hope of scoring themselves a cheap powerhouse. 

While there's no word on if or when the Le Pro 3 may launch on the U.S., LeEco has recently set up a base in Silicon Valley. Moreover, it just this week hired a former Qualcomm exec. to help lead its Stateside expansion. 

If a device like the Le Pro 3 was made available in your area for around 300 bucks, would you consider it? Take a look through the gallery below, and be sure to share your thoughts in the comments. 

FEATURED VIDEO

21 Comments

1. Zero777

Posts: 3; Member since: Sep 21, 2016

Very sexy phone with that price

12. iC-118

Posts: 260; Member since: Sep 29, 2016

Damn it surely is.

2. BlackhawkFlys

Posts: 924; Member since: May 07, 2014

This is crazy

3. HR_19

Posts: 103; Member since: Aug 09, 2014

In New York minute. That phone would be mine.

4. CreeDiddy

Posts: 2243; Member since: Nov 04, 2011

Funny is that Apple can sell 10,000 units and retain the same amount of profit. LOL! Keep working harder LeEco you'll start gaining towards financial prosperity.

5. blueghost211

Posts: 57; Member since: Oct 19, 2015

Funny thing is companies like LeEco, Xiaomi, and Huawei are financially prosperous and they don't need to gouge their customers to achieve it. Apple makes upwards of 200% profit off people like you and you thank them for it. Meanwhile, companies put out amazing phones like this one and you mock them for being affordable and top end. Troll please!

7. TerryTerius unregistered

Xiaomi does not make their money off of hardware sales. Their money comes from their virtual marketplace & services. They have a totally different business model from Apple & Huawei. I'm not sure about LeEco though. In any case, they are a bad example.

8. PrYmCHGOan

Posts: 335; Member since: Sep 28, 2016

It doesn't change his point. Which is Apple makes all their money by price gouging people, and other company's don't. Also its not our fault, Apple chose to always make the vast majority of their money from one thing at a time. So once the iPhone is relegated to a even smaller niche, and their profits go down...then what?

9. kiko007

Posts: 7500; Member since: Feb 17, 2016

You have no idea what you're talking about.......and it's obvious -_-.

18. TerryTerius unregistered

I'm well aware of what his point was, it's still a bad example. I've said many times that Apple needs to diversify into other products, and I have no idea what they will do as the smart phone industry continues to contract. Then again, they have somewhere around $150 billion in cash sitting in their reserve so they're not exactly going to be hurting while they transition to new fields. But whatever they plan on doing, it's stupid for them to wait for so long. I'm going to be honest, I've never understood why people complain about Apple pricing their devices so high. If this was a basic good like water, food, or gas that people absolutely need to survive, I could see people being upset. There are plenty of other options on the market. Don't want an iPhone? Alright then, you absolutely don't have to buy one. There are literally hundreds of other options.

15. mahima

Posts: 739; Member since: Nov 20, 2014

xiaomi cannot make money from their services which is practically zero in India, their 2nd largerst market...so...

17. TerryTerius unregistered

Lei Jun Himself stated that they do not make their money from selling phones, they basically sell their devices at cost or slightly above it. Unless we are saying that he and Hugo Barra are both lying about that, which I honestly can't understand why they would; we have to assume that they do in fact make most of their profit off of peripherals, and their online services.

11. iC-118

Posts: 260; Member since: Sep 29, 2016

You do know he's a big Apple fanatic? What a dumbass pathetic fool the guy is.

16. TerryTerius unregistered

I'm not defending his statement, I was just talking about comparing Apple to Xiaomi. There are better examples to prove the point that was being made.

20. blueghost211

Posts: 57; Member since: Oct 19, 2015

Terry, while I appreciate your informed comments on here my point was that those companies aren't making huge profit off their hardware. Xiaomi is financially prosperous, maybe not from hardware, but prosperous all the same.

14. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Apple profit is definitely more than 200% relative to cost of manufacturing, distrubution and marketing. As long as people are willing to pay who am i to judge.

21. blueghost211

Posts: 57; Member since: Oct 19, 2015

Yeah, I was being modest in my profit margin number.

6. kotan24

Posts: 311; Member since: Oct 29, 2012

Do these play nice with North American LTE bands?

10. fyah_king unregistered

Leeco le max 2 did.

13. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

Why doesnt PA review these...

19. TheOracle1

Posts: 2330; Member since: May 04, 2015

They don't have to review it because it'll get a 6.3 for not having US LTE and having one nit of brightness less than the iPhone. Slap an Apple logo on it and it'll get a 13 out of a maximum of 10!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.