LeEco sells half a million Le Pro 3 units in just 15 seconds
While this week's major China-based flagship launch has been all about the Xiaomi Mi 5s duo, LeEco beat its compatriot to the draw with the recent Le Pro 3. Like the Xiaomi models, it gets the Qualcomm Snapdragon 821 under the hood along with plenty of RAM, and is also remarkably cheap for what it offers. While Xiaomi can boast an impressive 3 million registrations for the Mi 5s and Mi 5s Pro, LeEco's apparently managed half a million cold, hard sales in just 15 seconds.
It's difficult to recall a product selling so many units in such a short space of time, but it's not too surprising. With a faster new processor, more all-round power, a larger battery and a cheaper price point than most of this year's flagships, it's not difficult to see the appeal.
As a reminder, the device includes a 5.5-inch 1080 x 1920 IPS LCD, Snapdragon 821, 4 or 6 GB of RAM and up to 128 gigs of storage. There's USB Type-C, a 16-megapixel main camera with f/2.0 aperture and an 8-megapixel snapper for selfies. There's a 4070 mAh battery to keep the lights on, while Android 6.0 Marshmallow runs out of the box. Prices start at the equivalent of $270.
500,000 is quite a number and like Xiaomi and its Mi 5s, over 3 million eager customers pre-registered to snag the Le Pro 3. LeEco's entire first batch is gone, but there will surely be many more sales once the inventory is replenished. In the meantime, it's likely that those who missed the first run of Le Pro 3 devices could jump on the Xiaomi bandwagon in hope of scoring themselves a cheap powerhouse.
While there's no word on if or when the Le Pro 3 may launch on the U.S., LeEco has recently set up a base in Silicon Valley. Moreover, it just this week hired a former Qualcomm exec. to help lead its Stateside expansion.
If a device like the Le Pro 3 was made available in your area for around 300 bucks, would you consider it? Take a look through the gallery below, and be sure to share your thoughts in the comments.