Jitterbug Touch 2 makes the smartphone experience easier for seniors

Jitterbug Touch 2 makes the smartphone experience easier for seniors
The original Jitterbug phone was designed for seniors who needed oversized keys and a large screen. Over the years, the phone was updated to support text messaging and new colors. Now, GreatCall introduces the Jitterbug Touch 2, powered by Android. It is designed to help featurephone buyers make the often confusing transition to smartphones. A study conducted this year by AARP Media Sales and GreatCall found that 40% of those surveyed thought that smartphones were too confusing to use.

The UI on the Jitterbug Touch 2 features large letters and lets users quickly access their favorite apps without having to scroll through tiny looking icons on multiple pages. GreatCall listened to its customers and made easy changes that mean a lot to its older customer base. Instead of calling the browser the "browser," something that confused seniors, the browser is now relabeled "internet". And because the voicemail icon was too confusing for the elderly, the icon was replaced by a title that reads voicemail.

In the previously mentioned AARP survey, 89% of the respondents said that afforability was important when deciding whether to buy a smartphone. The cheapest data plan on the market, $2.49 a month, is available from GreatCall. The idea is to prevent seniors from buying data plans they don't need. The Jitterbug Touch 2 is priced at $139.99 with no contract to sign and no cancellation fees. It comes pre-loaded with some health related apps inclkuding 5Star Urgent Response which turns your phone into a medical alert tool for those times when you've fallen and can't get up. Med Coach is a medication reminder app and Urgent Care gives you one touch access to a registered nurse or licensed doctor that can even prescribe common meds 24 hours a day, 7 days a week.

Almost everyone knows a friend or loved one who has looked at a smartphone and said that they would love to learn how it works, For them, the Jitterbug Touch 2 is the perfect solution. Powered by Android 4.0, the phone offers a 4 inch screen, a 5MP camera, a front-facing snapper, and 512MB of native storage.

source: GreatCall via Engadget

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