Goldman Sachs analyst confirms $1,000 price tag for Apple iPhone 8

Goldman Sachs analyst confirms $1,000 price tag for Apple iPhone 8
Early in February, a source claiming to have some inside knowledge about Apple's purported ten-year anniversary handset, said that the so-called Apple iPhone 8 would carry a rather hefty price tag. According to this "insider," the Apple iPhone 8 will be priced at $1,000. Considering the rumored technology said to be on board the device, this might not seem so crazy. Besides carrying an OLED panel for the first time ever, the iPhone 8 is rumored to have an edge-to-edge display forcing Apple to embed the Touch ID fingerprint scanner under the glass. A front-facing camera using a 3D sensor has already been labeled as "revolutionary" by KGI securities analyst Ming-Chi Kuo.

Goldman Sachs analyst Simona Jankowski told clients in a new note that "We expect the iPhone 8 to have 128 GB and 256 GB models priced at $999 and $1,099, respectively." That would surpass the current top price for a 256GB Apple iPhone 7 Plus by $130. However, prices for the current models will be reduced when Apple unveils the new 2017 iPhone units later this year. At that time, Goldman's Jankowski expects Apple to price its new handsets like this:

Jankowski says that while Apple usually runs tests on multiple designs for a new model, she believes that the tech titan has "locked down" the design for the iPhone 8. The analyst also pointed out how important this premium model is to Apple. Since the company started launching a 4.7-inch and 5.5-inch iPhone every year over the last three-years, 2016 was the first time that the larger "Plus" model outsold the standard version. That could be due to the dual-camera set up that debuted on the Apple iPhone 7 Plus. The analyst expects the iPhone 8 to continue this shift by consumers to the pricier model. The Apple iPhone 6 Plus accounted for as much as 32% of the sales rung up by the 2014 iPhone handsets. The iPhone 7 Plus accounted for as much as 60% of  the sales generated by the 2016 iPhone units.


Lastly, Goldman Sachs expects the Apple iPhone 8 to include:


  • 5.8-inch OLED screen (adds $35).
  • No bezel, all screen.
  • 3D sensing (adds $20).
  • Better, faster NAND/DRAM memory (adds $16 to $29).
  • Capacity starting at 128 GB.
  • A11 processor.
  • No home button.
  • Biometric authentication.

We have plenty of time to go before Apple's usual September unveiling. Check in often!



source: BusinessInsider

FEATURED VIDEO

46 Comments

1. palmguy

Posts: 974; Member since: Mar 22, 2011

LOL!! Even at subsidizing the price of (renting to own :-P ) a smartphone, so stupid.

3. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

They can proudly charge that without offering anything, so long as they have these guys ( https://is.gd/NU0MKA ), it'll still sell in millions...

4. toukale

Posts: 617; Member since: Jun 10, 2015

"Don't hate the player, hate the game."

9. lyndon420

Posts: 6589; Member since: Jul 11, 2012

That's hilarious lol. Someone actually pulled something like this off or was that some kind of video wizardry?

39. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

It will cost in my location around $1500+. The price is really affordable. Thanks Apple in advance for keeping the price tag COMPETITIVE..

2. lyndon420

Posts: 6589; Member since: Jul 11, 2012

Too cheap. They won't buy it. Make it $1500 and maybe....

28. ibend

Posts: 6747; Member since: Sep 30, 2014

make it $2000.. and they'll include wireless charging pad, airpod2, and glowing cable.. for "free" ( ͡° ͜ʖ ͡°)

5. Rocket

Posts: 635; Member since: Feb 24, 2014

Expensive Apple huh?

6. Plasticsh1t

Posts: 3094; Member since: Sep 01, 2014

Hell naw and nope.

7. toukale

Posts: 617; Member since: Jun 10, 2015

It's amazing how Apple does market research. This is an Apple leak to see how folks reach to that price leak. This price will spread like wild fire the next few days or week and people will either take it in stride or they will start grumbling about the high costs. That will let Apple know how much they can price this thing without a backlash. Apple do this all the time, they did it with the iPad and some of their other products. I can almost guarantee it will not start @ $999, it will start at either $799 or $869.

10. Lumia_Luigi

Posts: 173; Member since: Mar 22, 2017

It would be suicide, especially when the s8 has the same sh!t & is $150 cheaper. This phone will do nothing but push 7/7s sales up at that price.

12. Finalflash

Posts: 4063; Member since: Jul 23, 2013

That never mattered to iFans, they defended the headphone jack removal for the love of logic. The argument was that it pushes wireless, even though every other phone has an audio jack AND wireless (including older iPhones). This time they will say that Apple magically fixed the OLED burn in issue they've used as a rationalization so far and they've already started BSing like Apple "inventing" the 3D sensing camera which many reliable analysts have already written off as a fairy tale this year.

19. nctx77

Posts: 2540; Member since: Sep 03, 2013

S8 doesnt have the FPS built into the screen. It doesn't have the cameras and sensors under the screen. It most definitely don't have the dual camera on from and back with innovative 3D sensors. It doesn't have the A11 chip. Keep in mind that the S8 can barely keep up with the IPhone 7. Also remember, this is just stuff we know about!

25. Guaire

Posts: 867; Member since: Oct 15, 2014

Don't believe that under the screen camera thing. It is possible, but not without serious drawbacks. For example you can put a camera under transparent OLED screen, but it's not that transparent. So camera output will be terrible. Think about how even a fingerprint smudge affects the image quality. Also transparent OLED display quality probably won't be good as standard OLED. It's also possible to make a cut-out for the camera lens on the display unit. Tough technically it won't be under display. Also you will have a hole on the display all time. For example proximity sensor under display made by others already. No big deal. That "3D sensor" most probably is a dual camera setup. One of the features of dual camera systems is depth measurement. With a single camera there is facial recognition systems, but they can be fooled by images, because they can't measure the depth.

26. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Also remember, this is just stuff we've heard rumors about! FTFY Nothing is known until it's formally announced. And according to rumors, Apple's having issues with embedding the fps under the display just as Samsung did. The same rumor also suggests that that feature may be pushed back to next year.

36. tedkord

Posts: 17181; Member since: Jun 17, 2009

And, we don't know the iPhone has any of those things. Especially the cameras under the screen, that's really unlikely.The FPS, maybe. We know Qualcom has already done it.

8. Mreveryphone

Posts: 1806; Member since: Apr 22, 2014

It's going to have to be pretty revolutionary in order to shell out that type of cash, and not a 7S.5...

11. Lumia_Luigi

Posts: 173; Member since: Mar 22, 2017

Didn't the say the same thing about the S8?

13. whatev

Posts: 2152; Member since: Oct 28, 2015

Why is people that don't like apple so interested in this news?

14. trojan_horse

Posts: 5868; Member since: May 06, 2016

Why don't you ask yourself the same question? Since you apparently don't like Samsung, yet you're so interested in Galaxy S8 articles.

15. aegislash

Posts: 1457; Member since: Jan 27, 2015

It's a never ending battle. Samsung Sheep troll Apple articles, but then moan when Samsung articles are trolled by Anti-Samsung folk. Apple sheep troll Samsung articles, but then moan when Apple articles are trolled by Anti-Apple folk. Nothing we can do, except laugh at the fact that they're all prime examples of pot calling the kettle black.

37. tedkord

Posts: 17181; Member since: Jun 17, 2009

I think for most people it's just in fun, not to be taken very seriously. There are a few nutjobs on each side, though.

29. maple_mak

Posts: 953; Member since: Dec 18, 2013

Just like the snake boy, who are the pot calling the kettle black.

40. whatev

Posts: 2152; Member since: Oct 28, 2015

Omg I'm dying, you think I could be obsessed with the GS8? I just can't avoid hilarious things like the red tint issue, the bootloop, the audio, the ram management, the drivers issues that makes the phone perform so lame, etc etc etc... it's so hilarious to see delusional fans cry like children when they discover Santa Claus is a myth. I couldn't care less about android and the 261849201737 devices released everyday, I just like to laugh sometimes with the tragic news about Samsung

41. trojan_horse

Posts: 5868; Member since: May 06, 2016

I said "interested", didn't say " obsessed". "I just can't avoid hilarious things like the red tint issue, the bootloop, the audio, the ram management, the drivers issues that makes the phone perform so lame, etc etc etc..." Remember the iPhone has had similar hardware issues too. "I just like to laugh sometimes with the tragic news about Samsung". That means you sometimes have attention and time for Samsung articles... Proves my point.

16. darkkjedii

Posts: 30875; Member since: Feb 05, 2011

Not too bad, if the features are worth it.

17. MartyK

Posts: 1043; Member since: Apr 11, 2012

Wow! $469 for a pair of Tennis shoes. $1,000.00 for a cell phone. Unbelievable pricing.

22. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Lol, please tell me that's sarcasm?

18. Sakeem

Posts: 857; Member since: Sep 05, 2012

"Considering the rumored technology said to be on board the device, this might not seem so crazy." No, that is crazy for any phone to be priced that high.

20. twens

Posts: 1167; Member since: Feb 25, 2012

From what I saw today at the mall the new Iphone must have some serious charm to command that price. I took my 7 plus to the mall today and compared it to the s8 plus. Seriously, if you're just a lover of tech and not biase the difference between both phones will make you wonder why there is so much praise for the iPhone. The s8 plus is just miles ahead in almost every aspect of a smart phone that matters to me. The camera made my iPhone felt dirty and muddy. The design made my iPhone feel so big and outdated. The screen was something else. who ever says the current iPhone is anywhere close to the new galaxies is simple a diehard Fanboy and please don't talk about speed. All my major apps I use opened faster on the s8.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.