For the first time in five years, the iPhone wasn't the top selling smartphone in China

For the first time in five years, the iPhone wasn't the top selling smartphone in China
Expanding iPhone sales in India has suddenly become a major priority for Apple. That is because sales of the handset are slipping in China. According to a new report from Counterpoint Research, Apple did not have the best selling smartphone in the country in 2016 for the first time in five years. The Apple iPhone 6s was not the top selling smartphone in China last year. That distinction belonged to the Oppo R9. The latter sold 17 million units in China in 2016, accounting for a 4% share of the market. The Apple iPhone 6s sold 12 million units.

What makes this a difficult time for Apple is that the company is not participating in the country's overall growth in handset shipments. Deliveries of handsets rose 6% in China to reach 465 million units last year. Oppo saw its shipments rise 109%, beating out Vivo (up 78%) and Huawei (up 21%). For the record, Apple's shipments in the country declined 21% last year, just barely edging out Xiaomi. The company once known as "China's Apple,"saw year-over-year shipments decline 22% in 2016. 


Counterpoint says that Apple's failure to keep up with the overall growth in China's smartphone market has to do with the strong demand for mid-range handsets in the country. Neil Shah, research director at Counterpoint, says that it will be a big positive for Apple if next year's premium model (the Apple iPhone 8 aka Ferrari) features an OLED display as rumored.


via CNBC

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84 Comments

1. amasog

Posts: 552; Member since: Aug 22, 2013

And so? Then?

15. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

They all ran out of kidneys.

22. Obie-Wan

Posts: 112; Member since: May 24, 2012

Exactly my thought.

42. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Either that or they have figured out it isn't worth a kidney.

73. sgodsell

Posts: 7365; Member since: Mar 16, 2013

What kills me is Apples iPhones were never the top selling, period. Sure they had a top selling model compared to hundreds of other smartphone models that were sold in China. However Apples iOS devices in total sales has less than 5% of China's market share. This is never going to change in China. The same holds true in India as well. Apple has priced themselves out of the market. People realized that they can get more bang for their buck with other flagship devices. Not to mention better OEM sales and deals. Apple has created it's own problems, by only making and selling flagship devices at flagship prices. If Apple tries to make a lower end iPhone model, then hardly anyone would buy their higher priced iPhones, especially if the low end model could run everything. If Apple lowers their prices too much, then those people in other countries will want the same treatment. Not to mention iPhone resale values would mean nothing. Like I said Apple has created it's own problems. Appples greed has now caught up to them.

84. DearSX

Posts: 17; Member since: Nov 12, 2015

Apple has made so much money over the last 10 years, who cares what happens now.

2. Tziggy14

Posts: 624; Member since: Sep 02, 2014

This just made my day.

6. Unordinary unregistered

I'm afraid you might have brain cancer

8. Plasticsh1t

Posts: 3106; Member since: Sep 01, 2014

That was uncalled for.

10. lyndon420

Posts: 6789; Member since: Jul 11, 2012

Oh boy...time to form another movement!! Get your friends together and show the whole world how sensitive you really are. ;)

12. sissy246

Posts: 7111; Member since: Mar 04, 2015

If he was talking about the cancer comment he is right.

14. lyndon420

Posts: 6789; Member since: Jul 11, 2012

Pretty sure Tziggy14 doesn't have brain cancer...so there's no need to get offended on his behalf. He baited the comment section and Unordinary bit...big deal right? ;-)

51. sissy246

Posts: 7111; Member since: Mar 04, 2015

Maybe you have never had someone very close to you pass from it. I have and yes when some jokes around about it I am going to say something.maybe when you have to see someone in pain tell they pass you will feel different.

78. lyndon420

Posts: 6789; Member since: Jul 11, 2012

Sorry about that. I'm an old(er) guy, and I've been desensitized somewhat by the whole cancer thing after the last 15+ years...lost two friends to it last year in fact because of excessive alcoholism.

79. sissy246

Posts: 7111; Member since: Mar 04, 2015

It's cool My husband lost a aunt, brother and sister all with in 10 years. It runs deep in his family and I worry all the time.

80. lyndon420

Posts: 6789; Member since: Jul 11, 2012

It's a horrible thing for anyone to go through no doubt, and I'm sure Unordinary's comment wasn't directed at those who are currently suffering with cancer.

11. sissy246

Posts: 7111; Member since: Mar 04, 2015

Agree That is the worst thing you can say to anyone even joking around.

34. TechNeck

Posts: 651; Member since: Aug 29, 2014

So saying that you like below average iPhone sales in China is cancerous? Are you on drugs? Do you need rehab? Because I know a guy that can help you

49. rd_nest

Posts: 1656; Member since: Jun 06, 2010

What are you? 5 yr kid? or a 45 yr retard?

52. sissy246

Posts: 7111; Member since: Mar 04, 2015

Well I have already voiced my opinion on using that word to. I guess some of you have never had to deal with anything like bad health sicknesses for it to bother you. Ok my health rant is over.

3. lyndon420

Posts: 6789; Member since: Jul 11, 2012

Really? I find this to be absolutely fascinating.

21. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Before looking iMeltdown, how about look at the spec sheet and pricing between Apple and Chinese OEMs side by side before scratching head.

24. lyndon420

Posts: 6789; Member since: Jul 11, 2012

I suppose I should have elaborated a bit...my bad lol. I'm just fascinated that it's already been 5 years since people there were selling off their kidneys for an iphone. Now that they can easily get one it would appear that the excitement for the product has dwindled.

54. sissy246

Posts: 7111; Member since: Mar 04, 2015

Really not surprising. Samsung does at least have lower end phones to were it won't hurt them as much, but it will still hurt the sale of the high end Samsung's. Apple just sales high end phones so to me it will hurt then worst.

74. sgodsell

Posts: 7365; Member since: Mar 16, 2013

That's just it Apple has priced themselves out of the market. If Apple lowers their prices too much then other countries would want the same treatment. If Apple makes a lower end device that runs the same apps as their flagship devices, then barely anyone would buy their flagship iPhones. This is the same problem in India and other countries.

4. TheHeartBreakKid

Posts: 102; Member since: Jul 07, 2015

Wow.. Oppo R9. Western World doesnt giv a crap about it, never heard of it. Its just an overpriced trash in india. And its the highest selling smartphone in china. Im stunned.

5. TheHeartBreakKid

Posts: 102; Member since: Jul 07, 2015

Ok. R9 is Not launched in India yet. But all their recent launches have been overpriced trash in India.

36. TechNeck

Posts: 651; Member since: Aug 29, 2014

TheHeartBreakKid is heart broken. He also needs some Aloe Vera to soothe his butthurt feelings.

44. TheHeartBreakKid

Posts: 102; Member since: Jul 07, 2015

Lol.. thanks for that.

39. dimas

Posts: 3363; Member since: Jul 22, 2014

Last time I heard, oppo r9 is only $380 in China. Sharp aquos mini, compact multitasking beast with great camera and battery. Tried it for a week when I was in Japan, bad thing is that there's no international distribution. Just because you and the western world didn't heard of r9 it doesn't mean that it's a s**tty product.

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