First advertising platform for Apple Watch is introduced

First advertising platform for Apple Watch is introduced
The eagerly awaited Apple Watch could be launched as soon as next month, and with the imminent release of the wearable in mind, Tap Sense has announced the first advertising platform for the device. The focus of the platform will be on local ads, mostly from retailers. Using the GPS capabilities of the timepiece, coupons from nearby merchants will be displayed on Apple Watch.

The idea is to use the coupon to give a consumer the incentive to enter a nearby store. And with Apple Pay integration, the purchase can be paid for and the discount applied, all from the shopper's wrist.

Tap Sense says that its SDK, in combination with Apple WatchKit, will allow for ads that go beyond the typical web banners. The company says that its SDK provides tools for app developers, advertising agencies, and marketing firms. And while no one likes to be bombarded with advertisements, the money you save on all of those impulse buys will soon have you looking forward to receiving the next coupon.


source: AppleInsider

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14 Comments

1. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

"the money you save on all of those impulse buys" Somehow I don't think people with Apple Watch are even aware of "money saving" concept :)

3. Tritinum

Posts: 471; Member since: May 06, 2014

typical apple product

9. fzacek

Posts: 2486; Member since: Jan 26, 2014

Exactly...

2. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

It's nice when you are going around to buy stuff... if not it's just going to drain your battery while you are stalking girls at the mall :P

4. Anshulonweb

Posts: 468; Member since: Feb 07, 2014

the worst thing that can happen to smart watches is ads.... if at a moment i want to look at time and an ad is displayed on my watch, i would want to throw that watch away....i don't know whether Android wear has ads , i hope they don't...

6. Exempt1 unregistered

No ads, it's against Googles T&C's, they have locked down Android Wear very well. Look at your watch and there is the time with a lil notification underneath waiting to be pulled up :]

10. fzacek

Posts: 2486; Member since: Jan 26, 2014

No ads. Better than the ad-ridden, overpriced Apple Watch...

5. Anshulonweb

Posts: 468; Member since: Feb 07, 2014

the worst thing that can happen to smart watches is ads.... if at a moment i want to look at time and an ad is displayed on my watch, i would want to throw that watch away....i don't know whether Android wear has ads , i hope they don't...

7. TBomb

Posts: 1207; Member since: Dec 28, 2012

interesting idea...... not a friendly one. Imagine walking through a shopping mall and getting an ad for every store you walk by...

8. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

INFORMATION OVERLOAD!!! But seriously, they should leave ads on smart phones and tablets. And ad would take up most of the screen on a wearable.

11. fzacek

Posts: 2486; Member since: Jan 26, 2014

C'mon Apple, don't you already get enough profit from selling your Apple Watch for those crazy-high prices!?...

12. darkkjedii

Posts: 30836; Member since: Feb 05, 2011

Get this puppy to the Fashion Show Mall Apple Store. The Jed is ready to rock it.

13. bob_monkeywarts unregistered

Ohhhhh. You spend all that money on the Apple Watch (and all that money on an iPhone), only to see ads for more things to waste money on. Oh well, I guess Apple will find a way to put a contract on the gold version of the watch, and then everybody will think they are saving money.

14. Nathillien unregistered

ads - yeah that's something I really need more in my life :s

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