Did Apple purposely tone down the launch of its Apple iPad mini with Retina display?

Did Apple purposely tone down the launch of its Apple iPad mini with Retina display?
Last Tuesday, we first had an inkling that Apple would launch the Apple iPad mini with Retina display later that morning, when a post appeared on Apple's GSX support site. Quietly, without making a big splash,  Apple launched the tablet just hours later for online sales. And this quiet launch was actually a great move on the part of Apple, according to internet marketer Ed Dale.

Dale had just traveled to Asia where he was told that no Apple product ever (or ev-ah if you want to say it with some panache) had been requested as much as the iPad mini with Retina display. And the problem with that is the extremely low amount of inventory that Apple has built up of the slate. It's old news now that Sharp's production yield of the Retina display panel is ridiculously low because of a problem the Japanese manufacturer has had with burn-in. Apple has been so desperate that it called in its number one rival, Samsung, to produce some of the glass. That is like Burger King making burgers for McDonald's.

By keeping the launch of the Apple iPad mini with Retina display on the QT, the Cupertino based tech titan achieved some of its goals, according to Dale. It made sure that only true Apple fans had first crack at purchasing it. After all, only those with a passion for tech would have been following the breaking story in the middle of the night, according to Dale. By simply releasing the tablet for online sales, it prevented angry customers from going berserk in an Apple Store once the scarce inventory sold out. This rewarded those who were following the story instead of rewarding those waiting in line who happen to have a big bladder, or who pay someone to stand in line for them.

From a public relations standpoint, Apple did a wise thing. On the other hand, had there been no part shortage, the chances are that Apple would have once again catered to the media's desire to see people camping out for days on pavement, just to shell out cash for the latest model of a tablet. But with the situation as it was, kudos to Apple for making sure that their fans were taken care of first by resorting to a quiet launch of what could end up being one of the most in-demand Apple products of all time.

source: EdDale via BGR

Related phones

iPad mini 2
  • Display 7.9" 2048 x 1536 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1300 MHz
  • Storage 128 GB
  • Battery 6471 mAh

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15 Comments

1. quakan

Posts: 1418; Member since: Mar 02, 2011

This is my first time hearing of the launch. I must have been away from the world of tech that day.

2. darkkjedii

Posts: 30778; Member since: Feb 05, 2011

It's ok quakan, we need that getaway sometime. +1

4. quakan

Posts: 1418; Member since: Mar 02, 2011

I think I was on a GTA V playing spree around that timeframe lol.

8. darkkjedii

Posts: 30778; Member since: Feb 05, 2011

Lol relaxing on GTA, that's wassup

3. Commentator

Posts: 3722; Member since: Aug 16, 2011

Just got mine yesterday. Fantastic hardware, but I'm not the biggest fan of iOS 7.

10. ncarlosmiguel

Posts: 206; Member since: May 14, 2013

Exactly how i felt when I bought the first iPad Mini. Amazing hardware but iOS regardless of what version is frustrating. Could be because I'm used to Android.

5. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

"That is like Burger King making burgers for McDonald's." Ummm. More like McDonald's making burgers for Burger King. Sharp's combined display output is a fraction of what Sammy can produce.

6. downphoenix

Posts: 3165; Member since: Jun 19, 2010

The comparison was to compare Mcdonalds and Burger King with Apple and Samsung, not Samsung and Sharp. But its not like this is new. Samsung making Apple's processors is like if Burger King made the mac sauce for Mcdonalds Big Macs.

11. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

"Samsung making Apple's processors is like if Burger King made the mac sauce for Mcdonalds Big Macs." Really? Do you buy a Big Mac for the sauce? No processor, then no iToy. More like if Burger King supplied the burgers for Mikey Dee.

12. ardent1

Posts: 2000; Member since: Apr 16, 2011

Per iFixit, the display on the new iPad Mini is made by LG, and not Samsung.

13. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Just referencing a statement in the article. If you have an issue with the reporting, perhaps you should take it up with Alan?

7. Eonnaydra

Posts: 217; Member since: Oct 23, 2012

Apple is evil even with its products.

9. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Apple knew that "old excuse of display" would turn out to be Free Promos for Samsung ... so they preferred to keep quiet and let some internet marketer do the talking about how everyone wants a mini in Asia. Asia where? China or India?

14. Long1

Posts: 399; Member since: May 18, 2013

What a apologist's iBS. "It made sure that only true Apple fans had first crack at purchasing it." Yup. Exactly what Apple cares most:) "This rewarded those who were following the story instead of rewarding those waiting in line who happen to have a big bladder, or who pay someone to stand in line for them." WTF? ROTFL!!! Apple would give everything(pay) to show you crowd in front the Apple store, or someone who pay someone to stand in line for them, or somebody who sell his kidney for iPad(or his brain)

15. Long1

Posts: 399; Member since: May 18, 2013

The only possible logic is that Apple don't want to reveal the number of the iPad's launch sale

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