According to a published report on Wednesday, developers are making 5 times the money writing for iOS than Android on a per download basis. The data shows that Android is lagging badly behind its chief rival when it comes to in-app purchases, and in the aforementioned developer revenue per download metric. In mobile ad revenue, including ads and developer fees, the two platforms are much closer.
A report on Tuesday said that ads on iOS are producing an 1800% better return than the same ads running on Android. Advertisers investing in Android actually had, on average, a 10% loss. Another report from analytical firm Flurry shows that iPhone users spend 19 cents on average for each app downloaded, a figure that reaches just 6 cents for Android users.
"Audiences cost more on iPhone, and the reason is that it's worth it. Typically, we're not looking to acquire one-time customers, we're looking to invest over time...so we pay more up front for better long-term results."-Dan Slagen. SVP, Nanigans
Developers focusing on iOS make more money per download than their Android counterparts
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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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