Carrier activation figures confirm that Apple iPhone 5s trounced the Apple iPhone 5c over the launch weekend

Carrier activation figures confirm that Apple iPhone 5s trounced the Apple iPhone 5c over the launch weekend
Earlier on Monday, after Apple announced that it had sold 9 million units of the new Apple iPhones during launch weekend, curiosity got the better of everyone as they wanted a breakdown of the sales figures between the Apple iPhone 5s and Apple iPhone 5c. The early word was that the full-featured iPhone 5s had out sold the mid-range colorful iPhone 5c by a margin of 3 to 1.

Using extremely complex algebra (just kidding) we were able to compute that 6.75 million iPhone 5s units were sold compared to 2.25 million iPhone 5c handsets. That is based on the premise that the more expensive model did indeed outsell the lower priced version by 3 to 1. And there actually is an analytical firm that can back up that ratio.

A company called Localytics computed carrier activation data from Friday's early morning launch through 8pm EDT on Sunday. By that time, the Apple iPhone 5s and Apple iPhone 5c had accounted for 1.36% of iPhone models used in the U.S. Breaking down that figure resulted in the iPhone 5s representing 1.05% of stateside activated Apple smartphones, with .35% accounted for by the iPhone 5c. That ratio, 3.4 to 1 in favor of the more expensive model, seems to be pretty much on target. In some countries, like Japan, the ratio is 5 to 1.

Checking out the data for U.S. carriers, AT&T customers have taken to the new iPhone models the most, followed by Verizon, Sprint and T-Mobile. Interestingly, Sprint users have been a much higher percentage buyer of the Apple iPhone 5c than other operators with about 35-40% of new Sprint iPhone sales coming from the lower priced version. One major irony can be found in the international stats. Remember when the rumor was that the "C" in the Apple iPhone 5c stood for China? So far, Chinese buyers, like most international buyers, have stayed away from the polycarbonate shelled model.


source: Localytics via TheRegister

Related phones

iPhone 5s
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1570 mAh(10h 3G talk time)
iPhone 5c
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A6, Dual-core, 1300 MHz
  • Storage 32 GB
  • Battery 1507 mAh(10h 3G talk time)

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40 Comments

1. Zero0

Posts: 592; Member since: Jul 05, 2012

The iPhone 5c isn't selling because it's a marginally small price difference. Price it with the true affordable phones in the market, and it would fly off the shelves. The problem is, the iPhone 5s would stop flying off the shelves.

15. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Buyers aren't exactly stoooopid. They know the 5Cheap is the same specs as the 5 (without the C) and the 5 looks like the 5S for the same price ($99). Too bad the sales of the 5 (without the C) weren't tracked. I suspect those managed to outsell the 5Cheap edition as well.

19. promise7

Posts: 894; Member since: Jul 03, 2013

Yeah, exactly, and that's also the reason why Apple discontinued the 5. Would love to see iPhone 5 sales since the launch of the new models or even a week or two before the launch as retailers were running promos looking to dump their remaining inventory.

21. Zero0

Posts: 592; Member since: Jul 05, 2012

Very true -- definitely would like to see if many people bought the 5 knowing that they won't be able to do so in a short while.

39. guest

Posts: 372; Member since: Jun 13, 2012

The only reason the 5s Gold sold out was because it was the only new iPhone that was unique from the previous generation without screaming cheap. Unlike previous generations if you got the previous model year phone no one can tell the difference. This year you got the 5c which lets people know you couldn't throw down the extra $100. The other 2 colors of the 5s don't really stand out. "If it looks the same how will people know I upgraded?" couldn't ring truer. The gold 5s was the only phone that let people know you got the latest iPhone.

2. darkkjedii

Posts: 31274; Member since: Feb 05, 2011

Dang apple, getting busy!!!

9. Mxyzptlk unregistered

And being awesome.

17. darkkjedii

Posts: 31274; Member since: Feb 05, 2011

I'm wondering how they would've done, if the gold version wasn't in short supply

25. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

You know, the way phones sales are dealt with in the US or any other country who's carrier gives out phones in subsidized prices are different from the rest. And i don't give a damn about the way it's analyzed. Because anyone, i mean anyone with a steady income can get an iPhone or any other phone because it's not that hard. All you have to do is choose a plan that's right for you and you're good to go...that's not necessarily bad, it's a boon for Americans. But try analyizing the statistics of the sales of any phone in the US which people buy off contract...or for now, say between iPhone 5C or the iPhone 5S. I'm sure the result will be upside down... I find this kind of comparison very skeptical.

36. darkkjedii

Posts: 31274; Member since: Feb 05, 2011

Could be.

30. blingblingthing

Posts: 974; Member since: Oct 23, 2012

They're in short supply yet you break all previous records? Seems legit I guess.

37. darkkjedii

Posts: 31274; Member since: Feb 05, 2011

We'll prove they aren't BBT.

16. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Not with the Cheap edition.

3. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Completely called it; Apple's strategy of putting out the 5c in order to make the people want the 5s is working.

8. Mxyzptlk unregistered

This comment reeks of ridiculousness. The point of the 5C was to offer a low cost version for people who didn't want to pay $200 for the flagship model.

10. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Oh, you mean like the iPhone 5, which was already in production and, if Apple followed its normal pattern, would have dropped to the EXACT SAME PRICE as the 5c? You mean that "low cost version?" Please, tell me more about how the customers benefited from having to buy the 5c instead of the 5.

13. E.N.

Posts: 2610; Member since: Jan 25, 2009

Customers can now have their preferred operating system on a device with some color. I think a lot of you guys don't realize that there are some stores STILL selling the iPhone 5 with a $99 price tag and yet people are STILL choosing the 5C over the 5. With 2-3 million 5C sales in opening weekend, Apple once again has another best seller. Do you not think the iPhone 5S would have done well regardless? The iPhone 4S did exceptionally well and there was no iPhone 4C.

14. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Eh, not really. We only sold a few 5c's, and we're pretty much out of 5's. And the 4S did well because 1) it had Siri, which had people excited and 2) Apple cut the iPhone 4's memory in half. You're talking to the guy who's talking to the customers and getting their feedback here. I have yet to meet someone genuinely excited about the 5c. The most positive reaction I've gotten about the phones is "Huh, it's not as cheap or bad looking as the pictures made it look."

18. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

"...it's not as cheap..." But the fact is that the C edition has registered as the Cheap version of the 5. Is your store completely out of non-Cheap iP5 phones? If not, are customers preferring the non-Cheap 5 to the 5Cheap?

22. E.N.

Posts: 2610; Member since: Jan 25, 2009

The people genuinely excited about the 5C pre-ordered the phone as soon as it became available. I understand you get direct feedback, but it still doesn't change the fact that 2-3 million people chose the iPhone 5C over the 5.

27. quakan

Posts: 1418; Member since: Mar 02, 2011

Unfortunately Sniggly, you talking to a small number of customers is not credible enough to scoff at the notion that some people were generally excited to get a 5C. I knew of some people who were and Apple knew of some 2-3 million people who bought one during the launch weekend that wanted one.

28. Sniggly

Posts: 7305; Member since: Dec 05, 2009

You're right, maybe I am in some weird time warp of an area where people aren't excited to be given a cheap ass option where before there existed a relatively premium option. All I know is that out of literally dozens of iPhone 5c's, we moved only a handful this weekend.

29. PapaSmurf

Posts: 10457; Member since: May 14, 2012

+1 for you, sir.

32. Mr.Verizon

Posts: 24; Member since: Feb 12, 2012

No, i can second sniggly on that. I manage a verizon wireless store and out of all of the iphones we have sold, i can only recall 2-3 people ask if we had the 5c instock first, and not after asking about the 5s. Also, i believe they are counting iconic orders and such as phones "sold". My company is one of the big 6 verizon retailers and there were only 1300 iphone 5s's over 480 stores which was a terrible amount. Couple that with the production delays and I can't possibly see how apple did over 7 million iphone 5s's when they can't even produce as many as they did iphone 5's. I watched the gold 5s's in a matter of hours go from shipping in early october to middle of november for verizon.

38. quakan

Posts: 1418; Member since: Mar 02, 2011

Once again, your experience does not represent the bigger picture. Those sales numbers aren't fabricated lies.

40. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Nobody here is saying the sales are fabricated or lies. Just because a phone sold doesn't mean that people were all super excited for it. I'm sure that there were some who were like "cool, colors." But so far the buzz around my store has not reflected that kind of excitement. Also, my original question wasn't whether the phone sold, but how customers really benefited from being forced to buy the 5c instead of the 5 for a midgrade option.

20. promise7

Posts: 894; Member since: Jul 03, 2013

Wanted to point out Verizon still offers the iPhone 5 for $99 w/ 2 year contract on their website. Given the choice I don't see why anyone would choose a 5C over a 5 unless they were a pre-teen wanting pretty colors.

23. E.N.

Posts: 2610; Member since: Jan 25, 2009

Best Buy, T-Mobile, and Sprint are also selling the iPhone 5 for cheap. I don't get it either really, but hey to each their own. As long as they're happy with it. The good thing in all of this is that people who still want the iPhone 5 at $99 can still pick one up in the next couple weeks (or maybe months) while supplies last.

24. Sniggly

Posts: 7305; Member since: Dec 05, 2009

It'll be a matter of weeks. We're already out of most of our 5's. We have a few Sprint ones and some Verizon ones left. (Verizon has a weak customer presence in our immediate vicinity.)

35. tedkord

Posts: 17397; Member since: Jun 17, 2009

Yes, because you couldn't slap a colored thin case on it.

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