BlackBerry Neon / Hamburg price allegedly planned for about $270 unlocked

BlackBerry Neon / Hamburg price allegedly planned for about $270 unlocked
According to a fresh report from BlackBerry's home market of Canada, the manufacturer's upcoming mid-range handset (a device that is known as the BlackBerry Neon or the BlackBerry Hamburg) will be priced at about $350 CAD (about $268 USD at the current conversion rates) when it launches later this year.

Interestingly, this new rumor was launched just hours after we've spotted the BlackBerry Hamburg / Neon making the rounds in the FCC database. Along with some of the notable hardware specs for the BlackBerry Hamburg, the FCC listing also revealed that the phone will be manufactured by TCL, the company that currently owns the Alcatel brand.

According to a previous GFXBench leak, the BlackBerry Hamburg / Neon will be very similar to the Alcatel Idol 4 in terms of hardware specs. The leaked benchmark result lists specs such as a Qualcomm Snapdragon 615 SoC with a 1.5GHz octa-core CPU, 3GB of RAM and 16GB of integrated storage, and 5.2-inch display running at 1920 by 1080 pixels. 

In the imaging department, the new 'Berry is expected to come with a 13MP primary camera and an 8MP selfie shooter with wide angle lens. Android 6.0.1 is expected to be preloaded on the device, obviously with BlackBerry's trademark security solutions on top.

The new report from Canada states that the BlackBerry Neon will be priced at about $270 and that the release date is set for sometime this August. Given the mid-range specs and the fierce competition in this emerging segment of the smartphone market, the price doesn't strike us as particularly low.

According to previous rumors, the BlackBerry is already working on three new Android devices following the Priv. The Neon is expected to be the first to hit the market, followed by the supposedly larger BlackBerry Argon in October and the BlackBerry Mercury - a phone with a physical keyboard - at some point next year.

In a recent statement, BlackBerry CEO John Chen said that his company plans to discuss new hardware sometime next week. As such, chances are that it won't be long before we learn more about the BlackBerry Neon from the proverbial horse's mouth.

source: Globe and Mail

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140 Comments

1. Busyboy

Posts: 731; Member since: Jan 07, 2015

A 150$ markup to slap a Blackberry logo on a 200$ Chinese phone. Chen is insane.

26. PenTiltoKet

Posts: 552; Member since: May 18, 2016

It's BB what you expect?

2. Johnnokia

Posts: 1158; Member since: May 27, 2012

And Alcatel Idol 4 is $199. Really? They did learn nothing from Priv failure! I hope this rumor isn't true.

4. Dr.Phil

Posts: 2361; Member since: Feb 14, 2011

Obviously, if you knew basic Business 101, you would understand why your comparison is unjustified. Let me explain why: 1. The $200 price is the one in which the Alcatel/TCL is charging consumers. That means that the manufacturer of a device that was created, marketed, and built within TCL is selling the device at $200. So, how could a company like Blackberry sell it for the EXACT same price and make ANY kind of profit since the manufacturer expects $200 per handset? Therefore, it would be reasonable to assume that they would have to sell it for a premium in order to make a profit. 2. Blackberry, and more specifically CEO John Chen, has stated that they design the hardware. This means that it is not just going to simply be a Alcatel Idol 4 with a Blackberry sticker barely holding onto the device. It means that they are doing what they have been doing for the past 4 years: designing the hardware and letting a manufacturer build the actual device. Yes, the internal hardware will most likely be similar to the Idol 4. But, the overall build and software will be different from other Alcatel devices.

6. meanestgenius

Posts: 22049; Member since: May 28, 2014

Once again, excellent post and excellent, factual points brought up, sir. +1 to you.

7. Johnnokia

Posts: 1158; Member since: May 27, 2012

Your first point, It is BlackBerry's problem, not the customer. BlackBerry had to estimate everything before jumping to "Re-branded Chinese phone" and slash +$150 over its actual price. The customer shouldn't pay that difference just to let BlackBerry make profit. Blackberry management should've studied this case scenario and weight the consequences carefully. So, it is Blackberry fault from start! Secondly, I don't care about what Chen said.. He lied and blundered a lot before. He claimed the Priv was selling very well, but later retracted his words when the earning report showed otherwise. Alcatel Idol 4 and Idol 4S were designed by TCL and announced at CES last January, and BlackBerry did have any hand in designing or manufacturing. Nothing justify that price if true, and this phone would be the next BlackBerry fail. This management never learn

8. Johnnokia

Posts: 1158; Member since: May 27, 2012

**BlackBerry didn't have any hand

9. Johnnokia

Posts: 1158; Member since: May 27, 2012

I just see in this article the price has changed from $350 to $270. Now it is a reasonable and good price.

33. Subie

Posts: 2363; Member since: Aug 01, 2015

$270 American dollars $350 Canadian dollars That's what I'm reading here.

41. PenTiltoKet

Posts: 552; Member since: May 18, 2016

The US$ 270 is an assumption based on C$ 350.

44. meanestgenius

Posts: 22049; Member since: May 28, 2014

It's the correct breakdown of $350CAD into U.S. Dollars. Nothing you say can change that fact.

35. BobbyDigital

Posts: 2125; Member since: May 29, 2014

No. It didn't change. You just can't read. Still bum burned over Nokia that you're lashing out at everything else.

13. meanestgenius

Posts: 22049; Member since: May 28, 2014

I don't think Chen ever made such claims of the PRIV "selling very well". I believe the media made those claims based on the PRIV selling out at a few places, like amazon.com.

24. Dr.Phil

Posts: 2361; Member since: Feb 14, 2011

So you're suggesting that nobody should pay the hundreds of dollars of premium that Apple charges for its devices? They don't build their own phones. They design it and put in the hardware they want in it. Or what about Nokia which will be doing the exact same thing here pretty soon? They have to contract out production of their device manufacturing because they do not have the means nor the finances to produce their own device in-house. This is no different than how Blackberry operated before: designing the hardware and having someone else produce the actual product. Just because you hear the words "based on an Idol 4" does not mean they simply slap a sticker on a product and call it a day. If that were the case, then there would be no need for the dozens of employees that Blackberry hires to oversee product design. And to your second point, it was stated in an interview in May of this year that Blackberry designs the device and has someone else produce it. Go read the interview. Nowhere does it state that they're simply slapping their logo on an identical device. While the internal hardware will be similar, the overall design of the phone as well as software will be different. This is even backed up by leaked renders.

28. PenTiltoKet

Posts: 552; Member since: May 18, 2016

Apple device have no competition. It's the only Apple device with that design. Whereas for this BB/Alcatel, it's not unique. When you get this BB or the original alcatel, it's the same device, just priced differently. So, BB will have a hard time to convince that it's different thus it's more expensive.

30. PenTiltoKet

Posts: 552; Member since: May 18, 2016

@John Agree with you. @Dr. The US$200 Alcatel price is street price, where's it's already include profit for alcatel, profit for distributor, profit for retailer, and advertising money. It's not the amount of money BB paid for alcatel. When BB choose to include their android and do the OS themselves, alcatel will reduce the price because the part of R&D for software will not be on alcatel shoulder. Therefore, slapping a huge profit WILL hurt BB. And as JohnNokia says, it's not customer problem. It's BB problem!!!

23. xq10xa

Posts: 810; Member since: Dec 07, 2010

It's still an Alcatel Idol 4.....exactly what the people said above......might be slightly different and people won't notice that underneath at it's core it's still an Alcatel phone. Anyone savvy enough will know the difference. Hopefully it does good for BB.

3. meanestgenius

Posts: 22049; Member since: May 28, 2014

Is the "rumored" price $350USD or $350CAD? If it's $350CAD then that equals roughly $268USD.

10. Johnnokia

Posts: 1158; Member since: May 27, 2012

Good catch

11. meanestgenius

Posts: 22049; Member since: May 28, 2014

Thank you. At that price point, it's priced aggressively, and should move a respectable amount of units.

12. Johnnokia

Posts: 1158; Member since: May 27, 2012

Yes, agree on that now

34. Subie

Posts: 2363; Member since: Aug 01, 2015

You sir are right!

40. meanestgenius

Posts: 22049; Member since: May 28, 2014

Thank you.

5. meanestgenius

Posts: 22049; Member since: May 28, 2014

I see there was a little addition made to the title. When this article was originally posted, it didn't state the "about $270 unlocked". I'm glad the correction was made. +1 to Phonearena for that.

14. Zeeya

Posts: 331; Member since: Mar 17, 2013

Let me guess... Europeans have to pay an extra 100$.. at least.. ?!

18. EC112987

Posts: 1215; Member since: Nov 10, 2014

I'll pay 70 more for a blackberry branded phone.

19. fyah_king unregistered

Hamburg, short for hamburger?lol

22. Fona13A unregistered

No it's short for your dad.

39. johnh3

Posts: 143; Member since: Aug 23, 2012

I guess we must see the devices for real first. But I suppose the company have learn some lesson from Priv, the first Android device. Will be interesting to see if they have done some more with the software to. In general I think John Chen have done a good job. The company are still alive and seems to have a future.

43. PenTiltoKet

Posts: 552; Member since: May 18, 2016

Well, alive & have a future? John Chen manage to make BB got a hundreds of million US$ income DOWN from a couple of billions US$. alive and smaller with dark future!!

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