Black Friday saw sales increase 186.54% on smartphone-optimized sites
Of the 174,111 orders that these sites received, over 70% came from an iPhone while 29% came from an Android model. And those packin' an iPhone spent a little more on average than Android owners. The average order placed on Apple's smartphone came out to $94.18 while $90.88 was the average order for Android owners. Branding Brand's data also revealed that 34.36% of mobile e-commerce traffic last Friday came from a smartphone.
A total of 46 sites were tracked both last year and this year and based on the stats, visits to those sites were up more than 75% over last year, while page views were up 88.32%. The average order rose 22.08% and overall sales made by those sites increased 186.54%
source: BrandingBrand via Newswire