Apple iPad spearheads 124% growth in global tablet shipments during Q115
works out to a 2.3% marketshare for both manufacturers. Things were a lot different in the Q4 2011 numbers produced by IDC. While Apple still led with a 54.7% marketshare, the Amazon Kindle Fire was second with a 16.8% share. Samsung was third with 5.8% of the market. Of course, IDC and NPD might use different methodologies to produce their rankings, and sales of the Kindle Fire might have dropped off sharply after the holiday season. It was during the Xmas shopping season when the $199.99 price for the Amazon Kindle Fire led to huge sales.
Apple's own numbers for the quarter (which is its second fiscal quarter) were a little more conservative than NPD's. The Cupertino based firm says that it shipped 11.8 million tablets for a 151% gain year-over-year. The Apple iPad has become the most important product in the company's mobile PC device lineup. According to NPD, 4 out of every 5 mobile PC devices being shipped by Apple is an iPad.
source: NPD via AppleInsider