Apple iPad selling like hotcakes, to remain in short supply during current quarter

Apple iPad selling like hotcakes, to remain in short supply during current quarter
Apple's CFO Peter Oppenheimer said during the company's fiscal second quarter conference call that the company is selling as many Apple iPad tablets as it can make. "The new iPad is on fire, and we're selling them as fast as we can make them," said the executive. Apple's fiscal second quarter was its first to include results from the new iPad and during the three month period the Cupertino based firm sold 11.8 million tablets which was an increase of 151% over the prior year's figure. Supply of the third-generation tablet is expected to remain constrained during some of the current three month period.

Apple's decision to offer a lower priced iPad 2 helped open up sales to the education community. For example, the San Diego School District has agreed to purchased thousands of iPad 2 tablets for its elementary school students. Additionally, the bargain hunting shopper was buying the tablet, considering it a good value. Apple CEO Tim Cook got some shots in at companies like Asus that offer tablets that can convert into laptops by docking with a QWERTY keyboard. Cook said that combining a MacBook and an iPad would be like putting together a toaster and refrigerator.

Apple sold 35 million units of the Apple iPhone in the quarter, surpassing expectations greatly. Sales of the iconic smartphone tripled in China with sales of $7.9 billion and that included the debut of the Apple iPhone 4S in the country. Due to the question about who owns the iPad trademark in China, the third-generation iPad is not yet available in the country although it can be purchased in Hong Kong.

CFO Oppenheimer predicted a sequential slowdown for Apple during its fiscal third quarter. Apple likes to keep expectations low so that it can more easily beat analyst's estimates. Still, the CFO said that the strong quarter just announced will make it hard for Apple to top the numbers in the current quarter. He said the reasons for Apple's outstanding fiscal second quarter came from "fabulous iPhone 4S execution," including in China, strong sales of the Apple iPad, the price cut of the Apple iPad 2 and a strong U.S. dollar which allowed Apple to cut prices overseas but keep margins high.

source: PCMag

Related phones

iPad 3
  • Display 9.7" 2048 x 1536 pixels
  • Camera 5 MP / 0.3 MP VGA front
  • Processor Apple A5X, Dual-core, 1000 MHz
  • Storage 64 GB
  • Battery 11560 mAh

FEATURED VIDEO

13 Comments

1. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

Waiting on someone accusing of Alan of being an Apple fanboy. lol seriously though, it's no surprise here that anything with the infamous Apple logo is going to sell. I still want a 4+ inch iPhone and then and ONLY then, will I ever consider going back.

2. ardent1

Posts: 2000; Member since: Apr 16, 2011

If you recall, the iPad 2 was "...the mother of all backlogs". Apple may have learned a few or two in the interim.

3. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Couldn't focus on reading with this Tasty picture

4. darktranquillity

Posts: 285; Member since: Feb 28, 2012

Its possible to sell like 'hot' cakes cause i heard that the new ipad got some overheating problems.

5. PhoneLuver

Posts: 481; Member since: Jul 05, 2010

I can't wait for Windows8 to launch. Tim Cook will eat his words about the whole "toaster and refrigerator" thing!

8. JeffdaBeat unregistered

Honestly, people have been saying this since the iPhone 3G came out. It's not just waiting for a phone or OS to come out. There have been a lot of phones that were supposed to take the iPhone down and some of them were actually good enough to do so. But the problem is marketing to people and convincing them it's a better device and not an "iPhone rip off." Android got that for years until it was able to make a name for itself. WP8 isn't going to be any different. The OS can be amazing, but if people don't care...then it doesn't matter. But marketing isn't the silver bullet because Microsoft poured money into WP7 and nothing came from it. Not to say they don't have a chance...but they have a helluva fight on their hands.

11. PhoneLuver

Posts: 481; Member since: Jul 05, 2010

You're right Jeff! W8 will have to prove itself! I've said this before and I'll say it again. I have an iPad and it's great! It's just an awful productivity device! Think about sales reps having to presentations, take notes at meetings etc. At times a tablet would be more than sufficient, but if you want to share a presentation, take notes, do support or whatever nothing beats a physical keyboard and mouse. I like the Transformer, I just feel that Android, while good just doesn't quite fill that niche yet. It's a great opportunity for Windows and a natural form factor quite contrary to the "toaster and refrigerator" analogy!

6. kshell1

Posts: 1143; Member since: Oct 05, 2011

Difference is i like hot cakes

7. JeffdaBeat unregistered

So there is our answer. The new iPad actually being in stock somewhat consistantly isn't a sign of people not buying, but rather Apple learning from the iPad 2 launch. Apple is still a very strong company with a now very ridiculous pile of money.

9. stanciust78

Posts: 1; Member since: Oct 03, 2011

10. APPLE_ROYALLY

Posts: 25; Member since: Apr 24, 2012

We like this. We see sales rising. We hear demand. We ask, Apple delivers. We like that.

12. EclipseGSX

Posts: 1777; Member since: Oct 18, 2011

You must like asking for minimal upgrades with premium prices, we like wasting money we do

13. beefsupreme

Posts: 32; Member since: Dec 07, 2011

He might want to rethink his wording instead of saying that it's on fire after all of the temperature complaints when it was launched.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.