Apple grabbed 62% of global smartphone profits during the second quarter

Apple grabbed 62% of global smartphone profits during the second quarter
While Apple didn't sell the most smartphones globally during the second quarter, according to the latest data from Counterpoint Research, it contributed the biggest share of industry profits during the three months from April through June. The report states that Apple earned 62% of second quarter profits related to smartphone sales. Samsung was second, responsible for 17% of smartphone profits in the quarter. In other words, Apple's Q2 smartphone profits amounted to more than 3.6 times the amount earned by Samsung.

While Samsung has seen its second quarter profitability decline over the last three years, the opposite has been true for Huawei. The latter finished third, accounting for 8% of smartphone profits during the period. Oppo (5%), Vivo (4%) and Xiaomi (3%) held the fourth through sixth spots respectively. Counterpoint noted that the Chinese manufacturers produced more high-end handsets in the period, allowing the phone producers in the country to score $2 billion in industry profits for the first time.

We should point out that if these figures are accurate, the iPhone brought Apple $6 billion in profits during the quarter, on $30 billion in sales. On the other hand, Counterpoint says that Samsung's Q2 profits attributable to smartphones declined 21%. Shipments of the Samsung Galaxy S9 series dropped 24% compared to shipments of the Galaxy S8 series during the second quarter of 2017.

Other stats released by Counterpoint show Apple's dominance in the premium market. During the second quarter, the iPhone was responsible for 88% of the revenue generated by sales of smartphones $800 and higher. Apple and Samsung battled for control of the market for phones priced between $600-$800. Apple's 44% slice of the revenue in that segment of the industry, compared to the 41% belonging to Samsung.

The $400-$600 range of smartphones during the second quarter was led by Oppo and Apple, each with 22% of the revenue generated by smartphone sales in that price segment. Samsung (16%) and Huawei (14%) were next, followed by Xiaomi (6%) and OnePlus (5%).

Apple dominated the global premium phone market during the second quarter

Apple dominated the global premium phone market during the second quarter


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71 Comments

2. torr310

Posts: 1619; Member since: Oct 27, 2011

Samsung's profit decreased for consecutive 3 years in 2Q... while Chinese competitors kept rising.. hmm

71. Atechguy0

Posts: 918; Member since: Aug 03, 2018

So Apple's is taking in less of a percentage of the total market profits nowadays. Especially back in 2015 that timeframe Apple took 92% of the profits from the total sale of all the smartphones. Do a websearch for yourself.

4. midan

Posts: 2557; Member since: Oct 09, 2017

This just shows why Apple does so much profit, most of their sold phones are flagship phones. Samsung profits are heavily down because their flagship phones are selling so badly. Back in time Samsung had around 40% profits of the market.

5. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Apple makes a single phone, whether it's a flagship is certainly a debate. Samsung has competition with their chosen platform, Apple doesn't. Less people will buy expe sive phonea FROM Samsung, because they can get very good quality flagships from another brand. Those flagships arent as good as the S and Note, but provides what they want or need. With Apple if you want to have their stuff, you gotta pay what they ask. It's easy to have up and down profits in a space where you have real comperition. Something you as a fan will never understand in full detail.

6. apple-rulz

Posts: 1875; Member since: Dec 27, 2016

Too bad then that Samsung can't develop their own OS. Don't even embarrass yourself by bringing up Tizen, the S10 will not be running Tizen ;)

25. torr310

Posts: 1619; Member since: Oct 27, 2011

It's probably not that difficult to build a new OS, but as a new-comer Samsung won't attract enough users and developers to the new OS. Windows had spent a lot of effort and money to push the Mobile Windows but failed. It's the thing that people wouldn't change if they are satisfied with the current OSes.

7. apple-rulz

Posts: 1875; Member since: Dec 27, 2016

Too bad then that Samsung can't develop their own OS. Don't even embarrass yourself by bringing up Tizen, the S10 will not be running Tizen ;) doublepost

9. Leo_MC

Posts: 6391; Member since: Dec 02, 2011

What do you think is stopping Samsung to follow the Apple path and build its own OS? One that wants an iPhone has plenty of choices: why pay 1k for a xs when one can pay 450$ for a 7, 600$ for the 8 and get access to the entire Apple ecosystem: timely updates for at least 3 more years (more than any new Android device), every single service and app not related to the hardware, security, consistency etc? I have now seen that I answered to techie; please ignore me, because I know your opinions are dumb.

17. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

You gotta admit though bro, Apple kills it year after year with profits. However they do it, it's the bottom line that counts with all these for profit companies, and Apple has a dope bottom line.

37. Atechguy0

Posts: 918; Member since: Aug 03, 2018

Dark Apple kills it in terms of profit, sure. But Apple only sold 44.7 million iPhones for the second quarter, which put them in third spot. Samsung sold 72.3 million smartphones. Huawei sold 49.8 million for second spot. Plus there was a total of 374 million smartphones sold. That means 88.1% were Android. Android keeps growing in terms of overall numbers.

38. Ninetysix

Posts: 2933; Member since: Oct 08, 2012

You're impressed with high sales and very low profits?

61. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

You're proud that most of your money goes to profit margins?

66. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

@Ninteysix. Right, give me the opposite. More net gains.

65. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

@Atechguy0. Bro, the first 8 words of your post are what it's all about with companies. I'm simply speaking from a bottom line standpoint.

11. Donone41

Posts: 246; Member since: Dec 17, 2014

Nope! The reason Apple made so much profit has nothing to do with so-call flagship as you're trying to put it, but rather dongles, fast charging brick, services etc. The iPhone is just a drop in the bucket compare to those. Apple stands to make even more this year by shoving a large stick down y'all rectum. Keep counting that money you'll never have sheep. Baaaaa!!

14. apple-rulz

Posts: 1875; Member since: Dec 27, 2016

Obviously given your obsession with Apples profits something large has strained your rectum. Look at my profile pic, and then go put on some butthurt cream.

16. Donone41

Posts: 246; Member since: Dec 17, 2014

You make zero sense sheep. No one here is obsessed with Apple's profits more than you do. You here clapping and dancing with ass cheeks out as if you won a million dollars, LMFAO.

19. apple-rulz

Posts: 1875; Member since: Dec 27, 2016

Yep, you are triggered and hurting.

26. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

I don't see how can you be so proud of being ripped off by high profit margins. You can be proud about their undeniably great products, but being proud about getting ripped off? You're nuts.

32. kiko007

Posts: 7469; Member since: Feb 17, 2016

Yo you’re back NoToFanboys? Long time no see man! Welcome back.

60. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Yeah, but I wont be as active as before. How are things goin' here?

63. kiko007

Posts: 7469; Member since: Feb 17, 2016

Same as always... is the best answer I could give you.

45. Leo_MC

Posts: 6391; Member since: Dec 02, 2011

Samsung profit margin is a few percent bigger than Apple's.

62. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

So, every time I say something about Apple, you guys are obliged to mention Samsung too? Anyway it goes the other way around too.

8. apple-rulz

Posts: 1875; Member since: Dec 27, 2016

This is why Samsung has been desperately trying to recruit Tim Cook. #miami

12. Donone41

Posts: 246; Member since: Dec 17, 2014

Wrong! Samsung the conglamorate makes way more money than apple could ever dream of sheep, but who's counting. I'll rather have a good product for cheap than to buy an expensive one just to brag about how rich the company I bought from is. You neanderthal are screwed up in the head.

30. rouyal

Posts: 1564; Member since: Jan 05, 2018

If Samsung makes “way more money”, why is Samsung only worth 1/5th of Apples $1 trillion? Let that sink in....Apple is a trillion dollar company.

52. mootu

Posts: 1373; Member since: Mar 16, 2017

No Apple is a "perceived" $1 trillion company, thats what the market thinks they are worth to people trying to make money from them. All their assets and cash are worth nowhere near $1 trillion in reality.

10. dmomintz

Posts: 68; Member since: Jan 21, 2016

I mean, obviously. Food, savings and housing aren't that important as long as you have a shiny new piece of plastic glass that does the same thing the last overpriced piece of plastic glass did.

13. Donone41

Posts: 246; Member since: Dec 17, 2014

Exactly!! I'd never thought I would live in a world where folks get excited over a company making money they'll never see. I bet all these sheeps get their money from Mama and Papa to buy those overpriced toys. If they had was to work for their money they'd know the value of it.

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