Apple asks developers not to use gold Apple iPhone 5s in marketing images

Apple asks developers not to use gold Apple iPhone 5s in marketing images
In past years, Apple asked developers to use only the black Apple iPhone when marketing their apps. But that restriction, which wasn't firmly enforced by Cupertino, is no longer in effect. With the launch of the new colors for both the Apple iPhone 5s and Apple iPhone 5c, Apple is now allowing developers to use other colors besides black in their marketing material. But not all of the shades can be used.

On its App Store Marketing Guidelines page, Apple has diagrams of its devices that are to be used by app developers to promote their work. Developers can show a screenshot of their app on an Apple iPhone 5s, Apple iPad Air or an Apple iPad mini with Retina display in silver or space gray, or on an Apple iPhone 5c in white or blue.

Why keep the gold Apple iPhone 5s away from developers' marketing? Well, if you've seen Apple's own ads for its new full-featured iPhone, you might notice that the gold version shows up quite often. It could be that Apple wants to keep the gold colored iPhone 5s for its own promotional material. Of the three color options, gold was the most popular out of the gate and those looking for a gold iPhone 5s were met by shortages. Apple has since increased production of the gold model of its new flagship smartphone.

source: Apple via MacRumors



1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Well that's dumb.

5. E.N.

Posts: 2610; Member since: Jan 25, 2009

I don't think its dumb. The gold iPhone is a little too flashy. It may distract from the focus on the actual applications. The only thing I don't understand is the "Do not overlap Apple products" requirement.

9. NYDiver22

Posts: 7; Member since: Aug 09, 2013

wait! Why would apple worry about their own hardware distracting from apps that are not even their own??? That argument makes little sense...

2. MrsPotatoHead

Posts: 48; Member since: Aug 18, 2013

Personally I like the gold iPhone color better. I think its both sexy and inticing and it dont look as cheap.

4. structureman116

Posts: 142; Member since: Sep 14, 2010

Did you mean enticing?

3. Doakie

Posts: 2478; Member since: May 06, 2009

Wow. Anal bastages aren't they?

6. LindaC

Posts: 10; Member since: Oct 31, 2013

You can always buy a golden case for it!

7. cj100570

Posts: 204; Member since: May 12, 2009

There isn't a gold iPhone anyway so I don't see the problem.

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