WSJ: Apple to increase production of gold Apple iPhone 5s by 33%

WSJ: Apple to increase production of gold Apple iPhone 5s by 33%
With the gold version of the new Apple iPhone 5s proving to be the most popular color choice among buyers, Apple has requested that its partners increase production of the unit by 33%, according to those close to the Cupertino based tech titan. In China, where Apple allowed consumers to reserve their iPhone 5s starting on September 17th, the gold unit sold out first, followed by the silver model.

Production of the full-featured iPhone has been limited by low yields of parts related to the Touch ID and the camera lens module, according to a couple of recent rumors. Apple's online store shows an October delivery date for any Apple iPhone 5s unit ordered from the site. Meanwhile, all configurations of the mid-range Apple iPhone 5c are available to be shipped within 24 hours if ordered from Apple's own web site.

While Apple did not offer a pre-order period for the iPhone 5s, it did allow those in China to make reservations to buy the device. This was done to avoid the violence that took place in the country when the Apple iPhone 4s was launched. Apple halted sales of the model in its own Apple Stores in China after a delay in opening one location resulted in rock throwing and other violence. With the reservation system, Chinese consumers receive a special booking code by text that allows them to go online and configure an Apple iPhone 5s model. After typing in an acceptable proof of ID, the buyer is given a specific date and time when to show up at the nearby Apple Store to pick up the order.

The system not only helps prevent a repeat of the violence that marred the launch of the Apple iPhone 4s in China, it also prevents scalpers from obtaining a large batch of phones enabling them to run up the price of the handset.

source: WSJ

Related phones

iPhone 5s
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1570 mAh(10h 3G talk time)

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22 Comments

1. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

I have never really liked the colour except when the apple logo was blue, but my all thime favorite color scheme has to be matte gun metal grey!!

2. apple4never

Posts: 1064; Member since: May 08, 2013

the gold actually looks nice, so what the hey, keep em coming i guess ?

3. Finalflash

Posts: 4063; Member since: Jul 23, 2013

I think the vast majority of the gold appeal comes from the fact that it is the only different looking iPhone to come out since the 4 (not by much, but its something). The color itself is a little effeminate in my opinion, but I can understand why no one wants a white or black (space grey....) iPhone 5s. I still have troubles distinguishing an iPhone 5/s from a 4 even now (usually because all are encased completely minus the front...which looks the same as the 4). This is the only one that people can use and be seen to have a new phone of any sort, which lets be honest, a lot of people want to show (me included). They really need to change the game next time, 3 years of meh and "next time we will have _____" is just too much.

4. bucky

Posts: 3776; Member since: Sep 30, 2009

Or maybe it's just a nice color...

6. xDrizzyXx

Posts: 64; Member since: Jun 28, 2011

+1 that's why i chose the gold one.

5. amiaq

Posts: 509; Member since: Jun 30, 2012

colors ..that's all that matter now, what else can ifans talk about?

18. bucky

Posts: 3776; Member since: Sep 30, 2009

Well... I could talk about no lag, how I got updates for all of my devices, how the camera is great, the battery is great, the App Store is great, screen is great, warranty is great, sound is great, resale value is great, it's not the size of a tablet, icloud is great, 64gb is great, finger print reader is great, screen responsiveness is great etc etc.

19. bucky

Posts: 3776; Member since: Sep 30, 2009

Well... I could talk about no lag, how I got updates for all of my devices, how the camera is great, the battery is great, the App Store is great, screen is great, warranty is great, sound is great, resale value is great, it's not the size of a tablet, icloud is great, 64gb is great, finger print reader is great, screen responsiveness is great etc etc.

20. bucky

Posts: 3776; Member since: Sep 30, 2009

Well... I could talk about no lag, how I got updates for all of my devices, how the camera is great, the battery is great, the App Store is great, screen is great, warranty is great, sound is great, resale value is great, it's not the size of a tablet, icloud is great, 64gb is great, finger print reader is great, screen responsiveness is great etc etc.

21. Trismegistus

Posts: 32; Member since: Aug 21, 2013

Such an important comment that it had to be made three times.

7. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

To be honest o really like that gold color. Looks very premium. but iOS 7 looks more matching to iPhone 5C(color choices) than iPhone 5S.

8. BReND0

Posts: 74; Member since: Dec 07, 2010

Guess apple gonna have foxcon cracking those whips and alienating all those poor workers , putting up more suicide nets......

9. darkkjedii

Posts: 30964; Member since: Feb 05, 2011

Should've anticipated this apple. Bad move, I missed out on gold.

10. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Keep the gold and bring back the old black color!

11. JunkCreek

Posts: 407; Member since: Jul 13, 2012

So, the reason why all this time apple only provide 2 colors: for safe productions, white for women and black for men, they equally the same numbers. No waste, but also no choice, but it gains profits.

12. PapaSmurf

Posts: 10457; Member since: May 14, 2012

... Men sport the white color as much as they sport the black one.

13. Whateverman

Posts: 3295; Member since: May 17, 2009

They should do a black and gold. I think that would be a winner.

14. DukeX

Posts: 327; Member since: Aug 28, 2013

Or maybe apple fans like gold cause they can be even more snobbish then they already are.

15. E.N.

Posts: 2610; Member since: Jan 25, 2009

Says the snob Android fan

16. DukeX

Posts: 327; Member since: Aug 28, 2013

What a weak reply. You made your day with that one didn't you. Tell that to the apple fans who have been downing anything non apple and giving death threats to those who don't use apple products.

17. Sauce unregistered

Saw many Gold 5s 16g iPhones selling and being bought out for $1700.00 on eBay. Back to my post a month ago, this perfectly explains my point as to why iPhones are the best phone to make easy profit off of. Mindless impatient buyers will pocket you an easy $1500 dollars.

22. JMartin22

Posts: 2369; Member since: Apr 30, 2013

This trend of iPhone hysteria just needs to die. People go through the most idiotic feats just to get these sensationalized phones, priced at a margin to facilitate gross profit yields.

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