Ad for BlackBerry Passport stars GM of NBA's Toronto Raptors, Masai Ujiri

Ad for BlackBerry Passport stars GM of NBA's Toronto Raptors, Masai Ujiri
The BlackBerry Passport is "amazing," says Masai Ujiri in a commercial for the business-centric phone. For those unaware who Ujiri is, the gentleman is the General Manager of the NBA's Toronto Raptors. Ujiri just adores that wide view that comes with the 4.5-inch 1440 x 1440 resolution screen on the Passport. He enjoys it while browsing, typing email, and when checking out team stats. The wide screen allows the GM to view all of the Rasptors' stats on one page without having to swipe to the left or right of the screen. BlackBerry has dubbed this "Working Wide."

The ad also shows the Nigeria bred Ujiri trying to give something back to the kids in Africa, using basketball as a tool. The spot also reveals that Ujiri is always thinking about doing the things necessary to win. Whether he is watching practice or in meetings, the executive says that there are plenty of things to do with the BlackBerry Passport.

BlackBerry's flagship handset has already sold out twice. While the manufacturer is playing this conservatively by not creating excess inventory, so far the phone can be considered a striking success for the company. You can check out the ad, embedded for your pleasure, below.



source: BlackBerry

Related phones

Passport
  • Display 4.5" 1440 x 1440 pixels
  • Camera 13 MP / 2 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3450 mAh(23h 3G talk time)

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26 Comments

1. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Knowing the Passport being all for the "Power Pros" somehow Blackberry needs an ad of maybe say a guy poking fun at the Passport with dialogues like "the screen is exactly the size of a standard 'merican cheese slice" or "You can now own multiple passports!"

2. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

I'd like Blackberry to show how tall a normal phone/phablet would have to be to support the same size screen and keyboard that the Passport does (as you'd have to compare landscape mode on the phablet to normal mode on the Passport).

3. greenelektron

Posts: 537; Member since: Sep 10, 2014

BB is doing a great job with its passport. I think they have to create a "toned down" passport version like a "passport lite" having same form factor but a lighter spec so as to make it less expensive so asian bb lovers can afford them. Long live bb!

4. meanestgenius

Posts: 22205; Member since: May 28, 2014

Now this is a good ad. It r really shows how one would use the Passport, and what they would use it for. It has a "human" feel to it, and I'm sure it even touched home with many "non-power pros" as well. Great job, BlackBerry. Keep up the good work!

11. simpleas

Posts: 196; Member since: Apr 30, 2014

I watched it cause you said it's a good ad. I don't think it's that great. Guy goes on to say how this phone does so much and doesn't show us anything... And the truth is, anything this phone does, the Note does better and it does stuff the blackberry can't even dream of. That's why samsung makes good ads. They show the people the stuff they'd really want for their phones.

13. meanestgenius

Posts: 22205; Member since: May 28, 2014

One: You forgot to add that it's your OPINION that whatever the Passport does, the Note does better. I disagree. Two: "Stuff that BlackBerry can't even dream of" That's a bit of a stretch. Three: I don't care about Samsung ads, or the Note for that matter. Nothing wrong with it, I just prefer BlackBerry. It suits my wants and needs. Four: I didn't tell you in any way, shape or fashion to look at this ad, nor do I care whether you like it or not. I like it. That's what's important to me. You do whatever you think is important to you. I don't care.

14. BobbyDigital

Posts: 2125; Member since: May 29, 2014

The commercial, like the phone, isn't marketed towards the average consumer. Its marketed towards Professionals and what they do in their daily life. I don't see how this is hard for you to grasp.

16. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

BobbyDigital and meanestgenius is the same person spreading BlackBerry propaganda here in PhoneArena.com.

19. BobbyDigital

Posts: 2125; Member since: May 29, 2014

Why is it that all of the trolls run that same line whenever they get called out on their trolling? Its getting tired now.

15. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"Guy goes on to say how this phone does so much and doesn't show us anything..." Agree! Also he says "wide screen" but since when 4.5 inches is "wide screen" ?! LOL! :D

18. meanestgenius

Posts: 22205; Member since: May 28, 2014

"Wide" is the width of the phone. 4.5 inches would be the length of the phone. It's two different things. You should learn these things before you decide to bash a product. It will make your "bashing" more effective. As it stands, your comment only made you look like you don't know what you're talking about.

5. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

In this advertisement I don't see anything exciting just same old marketing tricks: Known people + poor kids = good marketing manipulation if you want to sell an product in this case BlackBerry Passport. Short version of advertisement - "Look! I'm basketball player who helps poor kids in Africa, now go and buy BlackBerry phone and earn more money for BlackBerry!"

22. Apple2BB

Posts: 2; Member since: Nov 02, 2014

And every other ad (for a phone) is done by someone out of the goodness of their heart. Right!

25. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

DId I said that? I just stated the fact!

26. meanestgenius

Posts: 22205; Member since: May 28, 2014

Then you should include in your "fact" that it holds true for every phone ad. The way you make it seem, is that BlackBerry is the only one that does this.

6. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

I don't really think African can afford this, should be at least release bb z3

12. meanestgenius

Posts: 22205; Member since: May 28, 2014

BlackBerry Z3 has already been launched in Africa.

23. kanyagia

Posts: 3; Member since: Oct 13, 2012

Soooooo stereotypic!!!!!

24. meanestgenius

Posts: 22205; Member since: May 28, 2014

Indeed. What kanyagia said is very true. That was a very stereotypical comment. You're ASSUMING Africans can't afford it.

7. rowdysheeter

Posts: 74; Member since: Sep 10, 2014

Dear Blackberry, you do not need ads. You need more pieces of the phone. Thanks!

8. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

And I bet He will continue to use his Passport and not switch to IOS like a certain sombody *cough* Franco *cough* abandoned the phone he was promoting *cough* Droid Turbo *cough*

9. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

It's ok to say James Franco's name out loud, just don't say it three times out loud.

10. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Raptors are becoming a force to deal with within the NBA.

17. GreenZone

Posts: 146; Member since: Mar 04, 2014

Even the average professionals dont use this moron phone...

20. Classique

Posts: 73; Member since: Jan 10, 2014

This is actually a really cool ad for basketball fans because Masai Ujiri is one of the best GM's in the NBA right now and made moves that made a mediocre Raptors team #3 in the eastern conference it kind of makes me want a passport more now tbh

21. Apple2BB

Posts: 2; Member since: Nov 02, 2014

Mindless hate is not good in any form and certainly does not espouse any sort of intelligent conversation. I just switched from my Iphone to Passport. Been using it for a week. Getting used to the interface of BB is taking some time(since i am an Apple user for the past 5 + years), but i am loving it (Hub, Blend, keyboard as a trackpad, screen quality and battery life). I am a VP in a large software company and think this is a secure phone for professionals. I would never (NEVER) use an android phone for work. And i dont have time to play Candycrush or some other gaming app on my phone. So far, i have been able to load all the apps necessary to satisfy my needs and then some. I understand that my POV is my own and am not expecting someone to change their mind by reading this. However, just pointless crap about how BB sucks and everything else is baked bread is just nonsense.

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