Ad for BlackBerry Passport stars GM of NBA's Toronto Raptors, Masai Ujiri
The ad also shows the Nigeria bred Ujiri trying to give something back to the kids in Africa, using basketball as a tool. The spot also reveals that Ujiri is always thinking about doing the things necessary to win. Whether he is watching practice or in meetings, the executive says that there are plenty of things to do with the BlackBerry Passport.
BlackBerry's flagship handset has already sold out twice. While the manufacturer is playing this conservatively by not creating excess inventory, so far the phone can be considered a striking success for the company. You can check out the ad, embedded for your pleasure, below.