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Nokia starting an ethics report to “understand what happened” with Lumia 920 camera marketing fiasco

Posted: , by Victor H.

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Nokia starting an ethics report to “understand what happened” with Lumia 920 camera marketing fiasco
You can’t have missed it - Nokia unveiled its brand new Windows Phone 8 Lumia smartphones last week amidst high hopes and a feeling that this launch is one of the company’s last chances to remain relevant. The Nokia Lumia 920 was unveiled as the flagship claiming to have the best camera a smartphone has seen. Nokia’s PR team had previously released a video about optical image stabilization and that was explained to be one of the key features of the handset.

Then, it turned out that the video - widely thought to be a demonstration of the phone’s capabilities - is nothing more than a simulation, shot on a professional camera. Not only that, some of the images Nokia showed to demonstrate the low light capabilities of the Lumia 920’s camera turned out to be fake as well.

Nokia swiftly apologized laying the blame on “confusion.” It explained that misleading everyone into thinking the video was original was not actually intentional.

And now Nokia is launching an internal investigation to “understand what happened” to lead to such a gigantic blunder.

“What we understand to date is that it was nobody’s intention to mislead, but there was poor judgment in the decision not to use a disclaimer,” Susan Sheehan, a Nokia spokeswoman said, but did not name the company behind the video. Nokia is now “quickly, fairly and privately” taking care of that situation.

But with all those excuses, one thing suffered most - people’s trust in Nokia. And that’s something that’s hard to regain in a market as aggressive as the mobile one.

source: Bloomberg

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posted on 10 Sep 2012, 09:47 29

1. SuperAndroidEvo (Posts: 3515; Member since: 15 Apr 2011)


Yeah not the GREATEST start to Nokia's flagship phones that are going to run WP8.

Looks like BOTH Nokia & Microsoft are putting some makeup to cover that black eye.

posted on 10 Sep 2012, 09:49 21

2. phljcnth (Posts: 200; Member since: 30 Apr 2012)


These series of unfortunate events happening to Nokia is giving me cancer.

posted on 10 Sep 2012, 13:19

83. lyndon420 (Posts: 1641; Member since: 11 Jul 2012)


I'd blame microsoft. Ever since they got their foot in the door Nokia has suffered. Go microsoft.

posted on 10 Sep 2012, 15:01 3

93. E.N. (Posts: 2218; Member since: 25 Jan 2009)


I'd blame miscommunication in the advertising department of Nokia. I don't see how Microsoft can be blamed for this.

posted on 10 Sep 2012, 21:39

104. lyndon420 (Posts: 1641; Member since: 11 Jul 2012)


The black cloud named microsoft rolled in over Nokia, and this blunder is an indirect result of that. If Nokia is to be blamed for anything it would be the decision to go with WP exclusively. They could have been dabbling their feet in some Android waters a long time ago to have a taste like all the other OEM's. Maybe it would have worked out better than they thought.

posted on 10 Sep 2012, 09:53 28

3. redmd (Posts: 786; Member since: 26 Oct 2011)


...one thing suffered most - people’s trust in Nokia. well that's not new. it started when Nokia didn't believe in itself and got infected instead.

posted on 10 Sep 2012, 10:20 23

15. denied911 (banned) (Posts: 361; Member since: 31 May 2012)


infected by elop

posted on 10 Sep 2012, 11:02 1

40. Droid_X_Doug (Posts: 5282; Member since: 22 Dec 2010)


And now what could have been prevented with a simple disclaimer is going to require all manner of effort to regain the consumers trust. The risk to Nokia is that with the multiple releases (and sales that will occur shortly after the releases) of competing flagship phones, the consumer will have moved on. In that circumstance, Lumia 920 sales will under-perform.

An ounce of prevention versus a pound of cure. A simple disclaimer is all that was needed.

posted on 10 Sep 2012, 12:39 1

64. haseebzahid (Posts: 1775; Member since: 22 Feb 2012)


well only if they give the phones to multiple reviewers before iphone5 is launches or even in next month it will clearify much more the douts of the people unless WP8 is not ready to be released by MS to OEMs which is more likly the case. i hope they diliver in time.

posted on 10 Sep 2012, 12:54 2

73. Droid_X_Doug (Posts: 5282; Member since: 22 Dec 2010)


There is a high probability of delay by MS in the WP8 release. Buyers will make their decision about which flagship phone to get based on what is available when they are making their decision. They will have to decide between the New iPhone, RAZR HD, Note II, and, and, and - all which will be shipping before the Lumia phones ship.

I was in a Sony store over the weekend, and buyers were snapping up toys that were in inventory.

posted on 10 Sep 2012, 09:56 13

4. itiswhatitis (Posts: 419; Member since: 23 Jan 2012)


Only a good review can save Nokia!!!

posted on 10 Sep 2012, 12:55 5

75. ChiX017 (Posts: 308; Member since: 09 Nov 2011)


We already got a real camera review of the 920 with the Verge. You should check it out.

posted on 10 Sep 2012, 16:06 3

94. haseebzahid (Posts: 1775; Member since: 22 Feb 2012)


LINK ? please we guys too lazy to find it :D

posted on 10 Sep 2012, 21:15 3

103. -box- (Posts: 3566; Member since: 04 Jan 2012)


Here you go, lazy:http://www.theverge.com/2012/9/7/3299784/nokia-lumia-920-pureview-camera-hi-res-photos

posted on 11 Sep 2012, 17:38

110. itiswhatitis (Posts: 419; Member since: 23 Jan 2012)


Thanks for the link now we can all put the bad publicity to rest

posted on 10 Sep 2012, 10:03 6

5. satydesh (Posts: 71; Member since: 22 Nov 2011)


i want see what nokia delivers their promises or not then i will go with one of those!

posted on 10 Sep 2012, 10:05 7

6. jibraihimi (Posts: 539; Member since: 29 Nov 2011)


Nokia also reconsider your decision on not to incorporate memory slot in Lumia 920, you still have time to include this in final product..........

posted on 10 Sep 2012, 10:34 9

29. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)


do you people really need like a terabyte on a phone? my entire music collection can fit on my 710 and it has only 8gb of storage, the 920 will have 32gb, thats like a month of continuous playback???

posted on 10 Sep 2012, 10:51 1

33. Alistaire (Posts: 132; Member since: 13 Apr 2012)


I put 2 GB of music on my Lumia 900 but only listen to them in hotels when I can plug in the power cord. Playing music just drain the battery of any phone.

Best way is to have an ipod nano. Small enough to carry around. Hopefully Apple will announce an undated version soon.

posted on 10 Sep 2012, 12:41 1

65. haseebzahid (Posts: 1775; Member since: 22 Feb 2012)


and my lumia800 is still 0 songs but 4GB of games :\

posted on 10 Sep 2012, 11:18 3

43. tedkord (Posts: 3920; Member since: 17 Jun 2009)


There's also video. I have about 6gb of music and about 24gb of video, plus all the stuff Android puts on the card and pictures and backups on my 64gb card.

posted on 10 Sep 2012, 11:45 4

47. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)


hm, i dint even think of video, i sync all my videos to my pc, these small screens are just not confortable to watch a hd movie are they? so i wonder why you need to carry 24gb of videos with you. i dont need any backups on my wp so i dont know exactly what youre talking about. oh and i have the entire nokia map of my country for voice guided navigation on my phone and still room to spare...

posted on 10 Sep 2012, 23:53

106. -box- (Posts: 3566; Member since: 04 Jan 2012)


What do you have that supports a 64GB card? Wondering if certain cards work around the 32GB restriction

posted on 10 Sep 2012, 12:23 2

59. hobble (Posts: 130; Member since: 11 Oct 2011)


Yes, yes I do. Ever heard of an MHL adapter?

posted on 10 Sep 2012, 12:54 1

72. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)


ever heard of dlna? even with that i still dont need it...

posted on 10 Sep 2012, 12:41 2

66. NexusKoolaid (Posts: 257; Member since: 24 Oct 2011)


Sounds like you have a small music collection. I'm at 60+ gigs. All kinds of stuff for whatever mood I'm in. Without the added memory it's just that more work for me to choose what to carry and/or increases the possibility that I might forget to sync and leave the pictures or music I want at home.

I for one could give a rat's @@$ about what the SD slot does to the looks of a phone - when I get a phone the first thing I do is wrap it up in armor.

posted on 10 Sep 2012, 12:58 1

78. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)


60+ gigs of music? impressive! i appear to have a different taste then, as i have only about 20 authors i like and have albums form cca 10 of them. but still for the regular trips to town i am rarely left wanting. plus i have 20 gigs of free skydrive so thats always an option.
its not what it does to the look but to the durability of the phone. a single shell is far more durable than one vith a 1000 parts. i feel im of a rare sort but i tend to buy what i need not what i might need. its this recession thing :S

posted on 10 Sep 2012, 13:09 1

81. p0rkguy (Posts: 677; Member since: 23 Nov 2010)


For a phone that boasts about shooting "quality" pictures, more space is better.

posted on 10 Sep 2012, 18:24

98. aoikemono27 (Posts: 177; Member since: 27 Feb 2012)


No 64k is enuff! It can fit all my MIDIs.

posted on 10 Sep 2012, 10:09 6

7. CharlieAtInfinity (Posts: 253; Member since: 10 Apr 2012)


Sad, wish Nokia didnt fake it in the first place :( didnt expect this from Nokia

posted on 10 Sep 2012, 13:01 5

79. ChiX017 (Posts: 308; Member since: 09 Nov 2011)


Don't you understand when an error is made? The 920 camera is still better the all the leading competitor products (review at the Verge). These things happen to all companies it's just unfortunate it happened at this stage with Nokia. The next logical step to make as consumers is to MOVE ON.

posted on 10 Sep 2012, 10:14 7

8. moroninc (Posts: 162; Member since: 14 Jul 2012)


the only thing good about the new Nokia phones turned out to be phony, Nokia had a chance to gain something in the market with their new cameras but now looks like they might actually lose out for not being honest in their marketing.

posted on 10 Sep 2012, 10:14 7

9. chunk1x (Posts: 248; Member since: 25 Jun 2011)


More like a clever marketing. The first pic was fake and the second was sort of true. Many reporters, bloggers and etc will be itching to find out if its true capabilities and Nokia will get all the free publicity and notoriety that they need to sell Lumias. Genius!

posted on 10 Sep 2012, 11:52 1

53. Paradox (Posts: 122; Member since: 08 Aug 2012)


Do you really like Nokia that much that you made yourself believe this was clever marketing, or are you just joking?

posted on 10 Sep 2012, 12:48 1

70. chunk1x (Posts: 248; Member since: 25 Jun 2011)


This nothing to do about the Nokia but the method which the alleged advertisement it was delivered. This stunt has been done before by other companies and other products. As far as I'm concern, whether or not Nokia succeeds or not I don't give a damn. I don't hate or a fan of them, just saying.

posted on 10 Sep 2012, 12:58

76. Paradox (Posts: 122; Member since: 08 Aug 2012)


Ok. It's just the way you ended with an exclamation mark reminded me of an apple fan who is trying to justify something that is wrong.

posted on 11 Sep 2012, 01:12

108. chunk1x (Posts: 248; Member since: 25 Jun 2011)


Apple fans are nuts.

posted on 10 Sep 2012, 12:58

77. Nickmfnjackson (Posts: 101; Member since: 21 Jan 2010)


Not sure if serious -_-

posted on 10 Sep 2012, 10:14 5

10. DigitalKiran (Posts: 5; Member since: 05 Nov 2011)


A wise decision would be the reduce the 32 gb internal memory to 16 and add a external memory slot. This will considerably reduce the price.

posted on 10 Sep 2012, 10:17 4

11. CharlieAtInfinity (Posts: 253; Member since: 10 Apr 2012)


Sounds good idea to me 16 GB + 32GB card = Win win..

posted on 10 Sep 2012, 10:22 5

17. denied911 (banned) (Posts: 361; Member since: 31 May 2012)


I have 16+64GB
and want 64+64 in next phone

posted on 10 Sep 2012, 10:21 5

16. Wiki_jaan (Posts: 660; Member since: 24 Jun 2012)


i think 32gb is quite enough ...dont u?

posted on 10 Sep 2012, 11:20 1

44. tedkord (Posts: 3920; Member since: 17 Jun 2009)


Nope. I have 32gb internal plus 64gb external on my SGS3. Better too much than too little.

posted on 10 Sep 2012, 12:23 1

60. ogy_dogy (Posts: 453; Member since: 29 Jun 2012)


and pay far more for a worse design, its a matter of taste i think... i prefer the tank like form factor of the 920 to the flimsy removable back cover of the sgs...

posted on 10 Sep 2012, 23:59

107. -box- (Posts: 3566; Member since: 04 Jan 2012)


Rather have 32 + 32 (or more) so that there is a clear example of value for the money, and customers can realize that spending $100 for each step of more data capacity for iDevices is exorbitant and wasteful

posted on 10 Sep 2012, 10:17 7

12. JoeBelfiore (banned) (Posts: 79; Member since: 03 Sep 2012)


Its obviously naysayers from fandroid/isheep gang, do anyone complain when the Siri ads were taken with a DSLR? Do anyone complain Samsung not using its "Galaxy S3" camera for advertising instead?

posted on 10 Sep 2012, 10:25 2

18. denied911 (banned) (Posts: 361; Member since: 31 May 2012)


you are missing the point!
nokia 808 pictures of the hardware weren't taken 808 also, but some professional cameras

posted on 10 Sep 2012, 10:56 1

37. Snoobab (Posts: 167; Member since: 07 Dec 2011)


Links plz? We're talking about the Lumia 920 here, aren't we?

posted on 10 Sep 2012, 11:45 1

48. Paradox (Posts: 122; Member since: 08 Aug 2012)


The thing is, Samsung doesn't say "Here's our new camera, have a look at some sample shots and videos of our new technology" and then show photos from a £5000+ camera.

posted on 10 Sep 2012, 11:55 2

54. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


how about people just look at shots the actual phone has taken then, if it lives up to the claims then most on here will have to eat there words

and nokia have a great history on camera tech and innovation just look at the nokia 808 pureview

i hope the lumia 920 lives up to the claims and puts this stuff about fake vid to sleep

ohh and all phone ads are exaggerated with shortened sequences etc makes them look like they run smooth and perfect when in fact it aint the whole case

posted on 10 Sep 2012, 13:23

85. p0rkguy (Posts: 677; Member since: 23 Nov 2010)


Siri ads isn't advertising the camera, it advertised Siri.
Samsung ads didn't advertise its camera, it advertised the Galaxy S3.

Nokia's ad is advertising the 920's camera, didn't use its camera.
The fact that the ad showed the guy using the phone to record in the scene right before showing from his point of view is enough to prove they were advertising the 920's camera.
Nokia, sit the f*ck down.

posted on 10 Sep 2012, 10:18 9

13. DigitalKiran (Posts: 5; Member since: 05 Nov 2011)


Nokia must price this at least $50 less than s3 regardlesss of the quality if they want to sell this phone.

posted on 10 Sep 2012, 10:25 14

20. Alistaire (Posts: 132; Member since: 13 Apr 2012)


HTC One X, Lumia 900 dropped on concrete floor... no scratch, no problem

Galaxy S3 dropped on floor, casing cracked... Iphone 4 dropped on floor, glass cracked.

Rather pay more for HTC and Nokia solid build.

posted on 10 Sep 2012, 10:54 6

34. Jonathan41 (Posts: 526; Member since: 22 Mar 2012)


Exactly.

posted on 10 Sep 2012, 11:46 6

49. Paradox (Posts: 122; Member since: 08 Aug 2012)


It sucks how the S3 breaks quite easily. The S2 was great in drop tests. Motorola also have solid build quality

posted on 10 Sep 2012, 13:29 2

86. p0rkguy (Posts: 677; Member since: 23 Nov 2010)


I'm not siding with the iPhone or Galaxy S3 but if solid build was what you wanted you would've went for the 3310.
Just saying.

posted on 10 Sep 2012, 10:29 7

24. redmd (Posts: 786; Member since: 26 Oct 2011)


lesson: don't drop your phone. unless you're a toddler that is.

posted on 10 Sep 2012, 10:36

31. Alistaire (Posts: 132; Member since: 13 Apr 2012)


lol... can't help it. And I knock it over my night stand all the time. That's why I really appreciate a true solid build phone.

And really if I spent $$$ on a phone, I don't really want to bother with protective casing...etc.... So the gorilla glass of my Lumia 900 is awesome. My old Iphone 4 is in terrible shape...lol

posted on 10 Sep 2012, 13:31

87. p0rkguy (Posts: 677; Member since: 23 Nov 2010)


The same can be said about people crashing nice cars. They just can't help it.

posted on 10 Sep 2012, 10:19 6

14. Alistaire (Posts: 132; Member since: 13 Apr 2012)


s**t happens. Don't really care. Still getting the cool Nokia Lumia 920. people who want that pureview technology will still get it anyway. Even without pureview that is still the WP8 handset I will buy.

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