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Microsoft gives CNN free Surface Pro 3 tablets, reporters use them as iPad stands

Posted: , by Paul.K

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Microsoft gives CNN free Surface Pro 3 tablets, reporters use them as iPad stands
Microsoft recently entered a partnership with CNN, which dictated that the network's presenters will be given some free Surface Pro 3 tablets to use on live TV and, in turn, serve as advertisement for Redmond's "laptop killer". Unfortunately, the campaign effort may have backfired badly, as today, Twitter exploded with screenshots from the CNN elections night live broadcast, which shows that the presenters and journalists are either still using their iPads in hiding, or worse – using the Pro 3 slates as a kick-stand to support their iPads.

The Surface Pro 3 is Microsoft's attempt at creating a two-in-one device, which can serve both as a laptop and a tablet equally efficiently. As far as how successful it is – Redmond did say that it is outselling its predecessors – the original Surface Pro and Pro 2 – though, we do not know exact numbers yet. From the looks of it, however, it seems that the adoption rate is slow, with the main concerns being that the device's keyboard needs to be purchased seperately (and it is already an expensive tablet to start with), and that it does not seem comfortable to work with in one's lap, even though Microsoft claims that it is just as comfortable as a conventional laptop; the company even came up with a word when addressing this issue – "lapability".

So, whether CNN management knew about its journalists secretly using their iPads is unknown, but one thing is for sure – it was a low blow for Microsoft. Sure, non-techies maybe didn't notice, but the tech-savvy community is having a laugh.


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posted on 05 Nov 2014, 08:36 48

1. Whateverman (Posts: 3250; Member since: 17 May 2009)


That's pretty sad and pretty funny at the same time. The Surface looks like a really good device if only people would give it a chance, but if your not interested... Fine. Give it to one of us, but don't use it as stand to prop up a competitor's device! That's really disrespectful to the company you just formed a partnership with.

posted on 05 Nov 2014, 09:50 14

14. tury694 (Posts: 167; Member since: 25 Aug 2014)


Those fools know not what they do

posted on 05 Nov 2014, 15:17 5

48. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)


You can lead a horse to water but you can't make them drink.

posted on 05 Nov 2014, 16:43

55. appleDOESNT.com (banned) (Posts: 456; Member since: 19 Nov 2011)


lololol

posted on 05 Nov 2014, 09:55 3

17. Liveitup (Posts: 1798; Member since: 07 Jan 2014)


You know what though Microsoft deserves to be dissed like that I swear the marketing/execution side of MS is so incompetent its not even funny. A similar situation thing happened at an NFL game not too long ago.

There should be certain condition that must be adhered to, Microsoft marketing is a joke.

posted on 05 Nov 2014, 10:56 2

32. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)


Windows is a terrible tablet OS and everyone knows it.

After all this time and money spent by Microsoft, there's not one tablet-specific "killer" app for Surface.

posted on 05 Nov 2014, 11:11

34. cripton805 (Posts: 1421; Member since: 18 Mar 2012)


I agree and windows 8 sucks... bad. real bad.

posted on 05 Nov 2014, 14:43 4

47. NokiaFTW (Posts: 2071; Member since: 24 Oct 2012)


Windows 8.1 on the SP3 can run apps from its own app store, it can run Android apps via Bluestacks and it can also run desktop applications. It is the best tablet on the market right now and the most powerful one as well. Windows is the best tablet OS. It just needs wider adoption from consumers and developers. I'm sure Windows 10 will bring that.

posted on 05 Nov 2014, 11:37 6

37. Liveitup (Posts: 1798; Member since: 07 Jan 2014)


Windows the best tablet OS. Nothing w to Full Windows, Googles and Apples offerings merely toys by comparison.

posted on 05 Nov 2014, 11:56

38. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)


For the case of the iPad, a "toy" with thousands of great tablet apps.

With the lack of apps for Surface, they might as well have called it "Nada" or perhaps "Drought" or "Dust Bowl".

posted on 05 Nov 2014, 12:38 3

41. elitewolverine (Posts: 5076; Member since: 28 Oct 2013)


lack of apps? Are you a full tard or something? Combined google and apple have a fraction of the applications windows can run.

The reason why you hold onto 'apps' is because your select device is so inferior, yes read that again, inferior. Coders have to build an application that could be done on a pc, but with less power and more restrictions.

posted on 05 Nov 2014, 22:58

69. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)


Normal desktop Windows apps are not optimized for tablets. They will mostly work like crap.

You can make the argument that you can use a mouse or try and use the Surface 3's pen, but the market has spoken. Nobody wants a tablet with Windows on it. This market has been around for ages and has never taken off.

posted on 06 Nov 2014, 19:50

76. diyi75 (Posts: 70; Member since: 30 Oct 2013)


You must have used a crappy tablet. The surface is a full fledged computer running windows 8.1. It can run apps, and real software, not just watered down tablet apps.

posted on 05 Nov 2014, 15:20 3

49. DnB925Art (Posts: 947; Member since: 23 May 2013)


Are you kidding? A Surface Pro can run practically ANY windows application made since Windows 9X up to Windows 8. We're talking about the Surface Pro and not the RT.

posted on 05 Nov 2014, 18:38 3

64. oldhamletman (Posts: 72; Member since: 03 Sep 2011)


Ipad is a toy... and the SP3 is a full windows x64 platform and can run literally millions of apps, there's a lot of people with blinders on... appleheads are a new kind of tech user.... they assume they know what they're talking about when they've never used what they are commenting on and don't know they nature of the product space or anything..... total box of hammers time.

posted on 05 Nov 2014, 16:24 1

53. engineer-1701d (Posts: 3259; Member since: 13 Mar 2014)


f you apple app boy its not a tablet its a everything in one i used one the other day it really is everything if your looking for tablet notebook netbook laptop desktop.

posted on 05 Nov 2014, 13:34 2

46. Dr.Hye (Posts: 95; Member since: 16 Apr 2014)


My brother has the surface pro 3 and it's the best thing at my house. "It's not a tablet it's a computer", is what I always tell everyone who doesn't know anything about the surface pro. It really is an amazing device. It s**ts on all tablet's in the market. You can download windows application from the windows app store like games and other apps or you can download programs life Microsoft Office or photo shop.

posted on 05 Nov 2014, 16:20 2

51. engineer-1701d (Posts: 3259; Member since: 13 Mar 2014)


there news reporters they are to stupid to know how to use them all they know is push this button to play candy crush.

posted on 05 Nov 2014, 18:23 1

62. BReND0 (Posts: 74; Member since: 07 Dec 2010)


Honestly. .....not to sound rude. But lighten up. It was election night. And they just received their surface tablets. Its a big night. Maybe they are checking texting apps for info, maybe they haven't fully changed over all their social media accounts yet maybe they are checking numbers ,polls and sights and personal email for breaking news. Seriously. No one masters a tablet in a week. I'm typing this off my nexus 7 as I check and charge my iPhone 5s. My work phone is a free lumia 920 My laptop is stored away. As I debate my own surface tablet purchase.
So really. An old saying goes. BELIEVE NONE OF WHAT YOU HERE. AND HALF OF WHAT YOU SEE, so take it as it is.
Too bad people can't learn to enjoy all the tech we have. We're in a gifted age. There is more than just android and apple. And I still feel both platforms personally strike deals with developers and software techs to not develop for windows. Blackberry and so on.
But yeah. Let's check CNN in a month. Before we judge. Alright iPhone arena ????????

posted on 05 Nov 2014, 21:01

67. jojon (Posts: 332; Member since: 11 Feb 2014)


Well said..

posted on 06 Nov 2014, 08:04

74. ivanprskalo (Posts: 123; Member since: 09 Dec 2010)


Couldn't agree with you more.

posted on 05 Nov 2014, 08:38 3

2. cleat-glitch (Posts: 109; Member since: 07 Feb 2014)


i dont think its a low blow...its stupid for them to use their ipad wen they hav contract to use another brand...even wit the first one it was no problem using it on ur lap

posted on 05 Nov 2014, 18:06 2

59. microsoftnokiawin (Posts: 1178; Member since: 30 Mar 2012)


it's not a low blow CNN journalist are just stupid and are tech illiterate

may i remind you when the fappening happened how they had this session
talking about "this 4chan guy" "who is this 4chan guy" to quote them exact and plus their news are so inaccurate

but yes they should be penalised if they're getting payed to do a job then you just do it right

posted on 05 Nov 2014, 08:40 13

3. Phonedingo (Posts: 386; Member since: 16 Aug 2014)


Doesn't surprise me. People on tech sites could talk about the superiority of the surface as much as they want, as long as the end consumer doesn't care, it doesn't matter. That being said, CNN should penalize all involved. If you're gonna advertise a product, then you better do it right.

posted on 05 Nov 2014, 08:40 1

4. Jpack207 (Posts: 1; Member since: 05 Nov 2014)


It reminds me of that scene from Anchorman where he's lifting weights, "Oh it's a deep burn! Oh It's so deep..."

posted on 05 Nov 2014, 11:20

36. SemperFiV12 (Posts: 944; Member since: 09 Nov 2010)


I didn't know if you heard me, but I did over a thousand...

posted on 05 Nov 2014, 08:48 20

5. TechieXP1969 (Posts: 8344; Member since: 25 Sep 2013)


Microsoft still holding up Apple even 30+ years later. HAH!
Big Brother is still holding up the little brother.

posted on 05 Nov 2014, 08:48 1

6. HTCOE (Posts: 632; Member since: 20 Nov 2011)


it's simple...people know how to use iPads and all of that productivity extras is not relevant to them as long as it gets the job done. the only thing that microsoft has to realize is when ppl look at the surface they see a tablet it doesn't matter how much they advertise it to make it appear to be a laptop slash this and that when they see it it's another tablet (also bc the keyboard is sold seperately) which can confuse ppl if they were to buy a laptop (think about it) but again the price point needs to drstically drop or there is no gain in the surface line

posted on 05 Nov 2014, 10:16

27. wilsong17 (unregistered)


Because is hard to use a iPad. . Just click a app open and click home button is so hard right

posted on 05 Nov 2014, 09:21 8

7. InspectorGadget80 (unregistered)


That's pitiful typical coming from iCNN.

posted on 05 Nov 2014, 09:31 7

8. BREvenson (Posts: 240; Member since: 17 May 2012)


Wow...Microsoft is not going to be happy about this. When a contract is signed for the usage and promotion of a product (or series of products), there is usually a clause or restriction that states that the company can not use a competitor's product. It is kinda sad, since the Surface Pro 3 is more than enough to handle the standard workload that news and media companies demand.

Personally, if I'm handed an iPad Air and a Surface Pro 3, and told which one I would benefit more from, I'd easily go for the Pro 3. It's not just because I have little interest in owning an iPad, but because I would benefit more from what the Pro 3 has to offer. A full-on PC experience, top-notch hardware and the satisfaction of knowing that pretty much everything I do on my current laptop can easily be done on the Pro 3.

posted on 05 Nov 2014, 09:45 3

12. medicci37 (Posts: 1271; Member since: 19 Nov 2011)


Apparently they don't need all those features the surface provides. These marketing deals are bs. They should be allowed to use whatever they want

posted on 05 Nov 2014, 09:51 3

15. BREvenson (Posts: 240; Member since: 17 May 2012)


Yeah, marketing deals can be pretty stupid. The National Football League signed a deal with Bose, and one of the stipulations is that NFL players and other personnel can not be seen using a competitor's product. San Francisco 49ers QB Colin Kaepernick got fined for wearing Beats headphones, so yeah, personal preference doesn't matter if you're required to go against your interests.

All bias aside, I do feel if iPads are what they want to use, they should get to use them. I get upset when I see so many news and media companies using iPads and Macbooks, but hey, to each his own.

posted on 05 Nov 2014, 12:53

45. medicci37 (Posts: 1271; Member since: 19 Nov 2011)


I thought of that incident BREvenson when I saw this article

posted on 05 Nov 2014, 10:11

24. Doakie (Posts: 1865; Member since: 06 May 2009)


"These marketing deals are bs. They should be allowed to use whatever they want" Well the day that TV channels don't make money from advertisers I'm sure the news anchored will be able to use whatever they want. But in the mean time marketing deals add to revenue for the channel. While you're working for a company you have to deal with their partnerships. Big deal. You're getting paid to be there, so whatever the hell the company wants. If they're not happy with the conditions they can quit and use their iPads at home to find a new job.

posted on 05 Nov 2014, 16:27

54. engineer-1701d (Posts: 3259; Member since: 13 Mar 2014)


and if we all had our way you would not have been born.med

posted on 05 Nov 2014, 18:11

60. microsoftnokiawin (Posts: 1178; Member since: 30 Mar 2012)


they can use whatever they want off screen but as far they are concerned this is work equipment and they are expected to use it at work

you don't work as a real estate agent and wear nikes because it's whatever you want you wear classy black shoes of some sort because it's what your bussiness requires

posted on 06 Nov 2014, 19:59

77. diyi75 (Posts: 70; Member since: 30 Oct 2013)


What kind of job do u have? If using a particular product is what your employer requires, u use it. Its no different than a cop using a particular brand of fire arm, or cnn camera men using a certain brand of camera. Its called condition of employment, basic adult 101. These anchors should be punished, i am sure ms paid them well for this bs to happen.

posted on 05 Nov 2014, 09:37 4

9. JunitoNH (Posts: 1608; Member since: 15 Feb 2012)


They do make a pretty stand, lol.

posted on 05 Nov 2014, 09:41 16

10. luis.d (Posts: 327; Member since: 04 Dec 2013)


This is legitimately degrading.

posted on 05 Nov 2014, 12:41

42. elitewolverine (Posts: 5076; Member since: 28 Oct 2013)


Degrading that a person so used to an ipad goes back to it for their personal use? I guess that is degrading, if that is the case I degrade iphones/androids on a daily basis as customer watch use my phone....

posted on 05 Nov 2014, 18:14 2

61. microsoftnokiawin (Posts: 1178; Member since: 30 Mar 2012)


you are too thick to insult

personal use is for the outside work, you can do whatever the **** you want then, but when you are at work and required to use surface 3 pro because your company has a deal then do it or go find another job

it's degrading because microsoft has probably payed CNN a s**t ton just so they can have their products insulted on screen

posted on 05 Nov 2014, 20:00

65. elitewolverine (Posts: 5076; Member since: 28 Oct 2013)


I never said it wasnt stupid for the person to do it. But it is far from degrading.

This is not degrading, most likely it is their personal ipad and was doing other things.

I dont use apple, nor ever will for a personal device, I am a windows user and know, well purchased a pro 3, because of what it can do. But this is not degrading.

posted on 05 Nov 2014, 20:37

66. AfterShock (Posts: 3698; Member since: 02 Nov 2012)


EV,.. In the manner it was done, I also see as somewhat degrading to the SP3, it was used as a prop for pete's sake.

It does not strip any value from the object, though it does show it as second rate or lesser unfairly.

posted on 05 Nov 2014, 23:01

70. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)


"This is legitimately degrading."

What is more degrading? CNN selling themselves for money or Microsoft going around and soliciting companies for money?

It looks like CNN is at least smarter than Microsoft, who paid CNN some money and got nothing for it.

posted on 05 Nov 2014, 09:42 8

11. medicci37 (Posts: 1271; Member since: 19 Nov 2011)


I don't always use a kickstand for my ipad but when I do, I prefer the Surface Pro 3

posted on 05 Nov 2014, 09:48 2

13. JunitoNH (Posts: 1608; Member since: 15 Feb 2012)


Stay thirsty my friend.

posted on 05 Nov 2014, 09:51 2

16. moab123 (Posts: 11; Member since: 05 Oct 2014)


Microsoft truly are still not getting it, it's quite obvious that people are use to the iPad basically because of it simplicity and easy way of getting things done really quickly

posted on 05 Nov 2014, 09:58 5

19. Liveitup (Posts: 1798; Member since: 07 Jan 2014)


Many people use the Ipad they are many ignorant consumers they fall for brand power instead of quality.

posted on 05 Nov 2014, 11:18 1

35. cripton805 (Posts: 1421; Member since: 18 Mar 2012)


Yes... thats why Windows 8 sucks. Every setting has gestures and hidden menus within menus. I hate my work laptops.

posted on 05 Nov 2014, 11:57 2

39. Liveitup (Posts: 1798; Member since: 07 Jan 2014)


You need training wheels it seems.

posted on 05 Nov 2014, 12:47 4

43. elitewolverine (Posts: 5076; Member since: 28 Oct 2013)


hidden menus? man if win8 is that hard to use, I would, as a boss, fire you for your inability to learn simple concepts.

posted on 05 Nov 2014, 23:03 1

71. 0xFFFF (Posts: 3806; Member since: 16 Apr 2014)


I take it you have never used Windows 8 on a non-touch laptop. It's a pile of crap.

Control panel + PC settings? Hidden menus available via "charms"? Start button that takes people to Modern hell?

Volumes have been written about how bad Windows 8/8.1 are for non-touch devices. Maybe you, like Microsoft, should try and listen more and posture less?

posted on 06 Nov 2014, 01:48

73. cripton805 (Posts: 1421; Member since: 18 Mar 2012)


Did I say I didnt know how to use it? Your reading comprehension is very low. I also didn't say it was hard to use. It just takes longer to do anything than with Windows 7. In a professional setting, I don't like bringing up a home menu that looks like a menu made by Playskool. Windows 8 has been a major step backward and thousands of people have said the same. I don't like using both the touchscreen and physical keys. This is where Windows fails. The UI is primarily designed around the touchscreen and has made menus withing menus. Why would I want to go to an entire different screen when I could have had it on my desktop? Or even better yet, a small text box like before? But no, now you have to go to completely different screens for simple tasks, go in and out of the app/tile screen, move your curser to the corners of the screen, and use their dumb looking tile system.

This has kept me and thousands of other people AWAY from Microsoft.

posted on 05 Nov 2014, 09:56 4

18. Losdog25 (Posts: 29; Member since: 28 Aug 2009)


Wow that's pretty bad haha. I love my surface pro 3 and so glad I picked it over any other device!! Maybe they are using the iPads for gaming in between breaks lol jks

posted on 05 Nov 2014, 10:02

20. lyndon420 (Posts: 3840; Member since: 11 Jul 2012)


Ha!!!

posted on 05 Nov 2014, 10:02 1

21. zinger69 (Posts: 85; Member since: 13 Feb 2014)


Oh man, If I'm MS I'm having a conversation with the CNN people. I have noticed more surfaces being used in the media though.

The guys on Fox Sports use them on the NFL pregame show.

posted on 05 Nov 2014, 12:50

44. genkidama20 (Posts: 52; Member since: 10 Feb 2012)


Yeah... but they still called it an iPad.

http://www.theverge.com/2014/9/8/6120643/microsoft-surface-at-nfl-games-described-as-ipad-like

posted on 05 Nov 2014, 10:05 8

22. volcano (Posts: 338; Member since: 25 Jan 2013)


thats what happens when you give an expensive smart device to dumb people

posted on 05 Nov 2014, 10:13 1

25. Doakie (Posts: 1865; Member since: 06 May 2009)


They are just puppets who read teleprompters.

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