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Breaking down Apple iPhone 4S buyers with statistics

Posted: , by Alan F.

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Breaking down Apple iPhone 4S buyers with statistics
Consumer Intelligence Research Partners completed a survey of Apple iPhone 4S owners and found that more than one out of every three buyers are coming to the phone from a different platform. At the same time, 21% of iPhone buyers are picking up the 64GB model, the highest storage capacity ever available on the iconic touchscreen phone. A poll done by brokerage house Piper Jaffray last October on the date of the Apple iPhone 4S launch, found that 19% of buyers were choosing the 64GB model.

A previous survey done by the same research firm found that at the launch of the latest model, 18% of Apple iPhone 4S buyers were switching to the unit from a different platform. By the end of 2011, that figure had doubled to 36%. The data comes from a group of Apple iPhone 4S buyers from last October through the end of the year. From a pool of 6,316, 365 iPhone owners were polled for the study.

The results of the study also showed that as Apple started replenishing stock in stores, online sales as a percentage of total sales, starting dropping. At the launch of the Apple iPhone 4S, online sales represented 43% of purchases and that figure dropped to 33% by year's end. Last week, the same research group said that resales of the Apple iPhone are good for both carriers and for Apple and said that 49% of new iPhone owners sell their old model in the secondary market.

As far as the carriers are concerned,. CIPC says that AT&T, Verizon and Sprint have been able to keep their market share consistent among Apple iPhone 4S buyers. All three have been able to steal away customers from other carriers (T-Mobile, for example) that do not offer the phone.

source: AppleInsider

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posted on 23 Jan 2012, 12:54 12

1. xoutrageousx (Posts: 70; Member since: 22 Dec 2011)


people need to stop hating, can't argue with apple's amazing marketing and making a phone do what it has to do with no multi cores and 40mp cameras and 5.8 inch screens.

simplicity sometimes is what ppl want more.

posted on 23 Jan 2012, 13:03 10

3. itiswhatitis (Posts: 421; Member since: 23 Jan 2012)


yeah that's rite some of the fones with better specs dont even have the kinda smoothness that iphone offeres.. well m luking at iphone 5 once i'm done with atrix 4g...

posted on 23 Jan 2012, 13:07 8

6. Tux4g63 (Posts: 115; Member since: 21 Oct 2011)


fones? what's that?

posted on 23 Jan 2012, 13:06 13

5. Tux4g63 (Posts: 115; Member since: 21 Oct 2011)


The iphone 4S is multi core...

posted on 23 Jan 2012, 13:19 6

9. xvengence42 (Posts: 20; Member since: 12 Dec 2011)


The iPhone 4S is dual core, not multi core.

posted on 23 Jan 2012, 13:22 15

12. Tux4g63 (Posts: 115; Member since: 21 Oct 2011)


I was using the same language as the the post I was responding to in which he stated multi core. By technical definition, a dual core processor IS a multicore.

posted on 23 Jan 2012, 13:25 12

16. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@xnengence. Anything more than one is considered "multi".

posted on 23 Jan 2012, 13:38 7

22. arcq12 (Posts: 733; Member since: 13 Oct 2011)


epic fail..

dual-core is multi-core..

posted on 23 Jan 2012, 13:16 4

8. ilia1986 (unregistered)


If people wanted simplicity - why not pick a decent feature phone with a good camera? The Samsung UltraTouch U8300 comes to mind.. It's much much cheaper than the 4S.

posted on 23 Jan 2012, 13:19 8

10. arcq12 (Posts: 733; Member since: 13 Oct 2011)


the iPhone already sucks so why would they get a phone that sucks more?

posted on 23 Jan 2012, 13:23 6

13. Tux4g63 (Posts: 115; Member since: 21 Oct 2011)


status

posted on 23 Jan 2012, 13:24 3

15. arcq12 (Posts: 733; Member since: 13 Oct 2011)


they'd get a cheaper Crapsung UltraTouch U8300 for status? Seriously?

posted on 23 Jan 2012, 13:26 4

17. Tux4g63 (Posts: 115; Member since: 21 Oct 2011)


sorry for the confusion, I meant that's why people buy iphones. Status symbols.

posted on 23 Jan 2012, 14:02 5

28. bigboy029 (Posts: 74; Member since: 03 Jan 2011)


Maybe for some, but I don't know why its so hard to accept the fact that some people just prefer iphones. I'm actually a very tech-savy guy, and Android just wasn't for me. I could care less about my "Status" or anything like that. I love my iphone for its simplicity, efficiency, and layout. Not everybody that owns and iphone is an idiot or buys one because they want to look cool.

posted on 23 Jan 2012, 13:27 1

19. itiswhatitis (Posts: 421; Member since: 23 Jan 2012)


damn straight!

posted on 23 Jan 2012, 13:27 6

18. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@illa. Because consumers have choices. And their choice is the ip4s. So why can't you just respect that? :)

posted on 23 Jan 2012, 13:37 6

21. arcq12 (Posts: 733; Member since: 13 Oct 2011)


I couldn't agree more.

Although I don't understand why some people chooses the iPhone despite the fact that it's less capable compared to high end Androids out there.

posted on 23 Jan 2012, 13:40 3

24. ilia1986 (unregistered)


Oh I respect that. I just don't understand it.

posted on 24 Jan 2012, 00:40 2

36. E.N. (Posts: 2238; Member since: 25 Jan 2009)


If you want customization, go with Android. If you want really great applications (not just apps/games from big-named companies), go with iPhone. Everything is pretty much the same.

posted on 24 Jan 2012, 01:37 1

37. ilia1986 (unregistered)


E.N. - AFAIK - Android has all the important stuff and all the good games iOS has, too. In the worst case they take a little more time to get there.

Besides - it seems we are a little ahead of the 2008 - 2009 times when all it mattered was apps apps apps.

posted on 24 Jan 2012, 16:27 1

43. E.N. (Posts: 2238; Member since: 25 Jan 2009)


Like I said earlier, Android has all the big-named company applications. I've been following the android market online for a while now and their selection is not that great, quality wise especially. Don't be fooled to think the Abdroid market is even close to the same level.

And applications / developer support will always be a big deal. That's probably the #1 reason why Palm struggled and the reason why Windows is finally gaining momentum. Also applications are probably the #1 reason for ipad's success.

posted on 25 Jan 2012, 15:24

45. ilia1986 (unregistered)


If Android has all the big-named company applications - what on earth do you need more?

Name me 10 apps which you use on a DAILY basis on your iPhone and you absolutely can't live without - and these apps - or similar apps - don't exist on the market.

And please don't go about local apps like netflix\yelp\whatever - that is any app which is only useful on certain parts of the world.

posted on 24 Jan 2012, 14:34 1

41. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@illa. Well you don't have to understand our tastes, just like we could care less about you choosing an android phone :)

posted on 23 Jan 2012, 16:26 3

33. Johnny_Mnemonic (Posts: 240; Member since: 05 Oct 2011)


Gemini iPhone users don't have a choice , only have apples choice and that's a real limited choice

posted on 24 Jan 2012, 14:36 1

42. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


@johny. Yes we have a choice. We don't have to stick with the iphone you know. We can choose an android or winmo device as well. But we chose the iphone. So that's a choice :)

posted on 25 Jan 2012, 05:53

44. Johnny_Mnemonic (Posts: 240; Member since: 05 Oct 2011)


I'm talkin about iPhone.

posted on 23 Jan 2012, 13:40 8

23. Evil_SaNz (Posts: 258; Member since: 20 Oct 2011)


So we take a phone for the marketing, ads and not for the phone itself?

MORPHEUS WHERE'S THE BLUE PILL? I DON'T WANT TO SEE HOW DEEP THE RABBIT HOLE GOES!!

Even a Skynet future is better - with machines clearly stating that will eliminate us, they are sincere at least. Not this, with people being manipulated by a fake wonderland scenario. People are happy with losing 800 bucks and seeing the "fruit" power strengthening; nosense at all, unless you own a share on wall street...

posted on 23 Jan 2012, 13:51 3

27. ilia1986 (unregistered)


What more troubles me is less the fact that people are buying Apple products because they are Apple products - but the fact that people are giving up their freedom of customization and control over their computers when buying iOS devices.

Even the Mac is more customizable than iOS devices - since the Mac at least has a freaking accessible FILESYSTEM.

Is the iPad not a Computer? Why do people take it for granted that Windows 7 offers one to create files, folders, install apps fro all over the internet, download and keep all kinds of files, tweak the system, etc etc - but when they get ahold of an iPad - all these things are suddenly looked upon as unnecessary??

The iPad is not just some magical gimmick with internet access. It's how YOUR computer is going to look in 4 - 5 years. And if YOU don't care than YOUR computer isn't going to have an accessible filesystem in 4 - 5 years - not to mention all the other things I described and more - than this is going to be a very very sad world in the future then.

posted on 23 Jan 2012, 13:41 3

25. -box- (Posts: 3749; Member since: 04 Jan 2012)


Did you look at the sample size? 365 iphone users are this study. That's an almost useless poll

posted on 23 Jan 2012, 14:30 4

30. tacohunter (Posts: 408; Member since: 06 Nov 2011)


"From a pool of 6,316, 365 iPhone owners were polled "

fandroids can't read articles very well

posted on 24 Jan 2012, 12:39 2

38. -box- (Posts: 3749; Member since: 04 Jan 2012)


Since you don't understand punctuation, grammar and spacing, I'll illustrate my point this way:
"From a pool of six-thousand three-hundred and sixteen [phone owners], three hundred and sixty five [of them were] iPhone owners [who] were polled."
Notice how there is a space between 6,316 and 365. It isn't six million, three-hundred and sixteen thousand, three-hundred and sixty five iPhone owners
Derp!!
#gobacktoschool
#bequietandlettheadultstalk

posted on 24 Jan 2012, 13:38 1

40. remixfa (Posts: 13902; Member since: 19 Dec 2008)


I heard that back hand hitting all the way through the internet ... ouch!

posted on 23 Jan 2012, 13:04 3

4. m.garz (Posts: 61; Member since: 08 Oct 2010)


a graph would help though..

posted on 23 Jan 2012, 13:14 1

7. bbblader (Posts: 575; Member since: 24 Oct 2011)


those that changed the platform are in fore some seriously bad build quality

posted on 23 Jan 2012, 13:21

11. bossmt_2 (Posts: 430; Member since: 13 Oct 2009)


Nothing here is really shocking, expanding what carriers you sell to will open you up to more cross platform switches. What happens when people switch off the iPhone.

posted on 23 Jan 2012, 13:24

14. Tux4g63 (Posts: 115; Member since: 21 Oct 2011)


That is when the end of the world ACTUALLY will happen.

posted on 23 Jan 2012, 13:42 3

26. -box- (Posts: 3749; Member since: 04 Jan 2012)


365 iphoners are not a very good sample size. How is this newsworthy, iphonearena?

posted on 23 Jan 2012, 14:31 2

31. tacohunter (Posts: 408; Member since: 06 Nov 2011)


You blind?

posted on 24 Jan 2012, 12:39 1

39. -box- (Posts: 3749; Member since: 04 Jan 2012)


[Repost]
Since you don't understand punctuation, grammar and spacing, I'll illustrate my point this way:
"From a pool of six-thousand three-hundred and sixteen [phone owners], three hundred and sixty five [of them were] iPhone owners [who] were polled."
Notice how there is a space between 6,316 and 365. It isn't six million, three-hundred and sixteen thousand, three-hundred and sixty five iPhone owners

posted on 23 Jan 2012, 14:13

29. Arpad (Posts: 39; Member since: 05 Jan 2012)


I are love inovationz! Cuz I are cool!!11

posted on 23 Jan 2012, 17:51

34. jmoita2 (Posts: 930; Member since: 23 Dec 2011)


Plug me back in!!!

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