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After its big "Awe Dropping" event, Apple has already begun to clean house by discontinuing a whole slate of last year's models from its store. This annual tradition means if you want a deal on slightly older tech, you'll have to look somewhere other than the official Apple Store.
Out with the old: Apple's annual product lineup shuffle
With the shiny new iPhones, AirPods, and Apple Watches now official, it's that time of year again. As it does every fall, Apple has officially hit the stop button on selling a bunch of its popular — now last-gen products — to make way for the new arrivals. This doesn't mean they've vanished from the earth, but they are no longer available for purchase directly from Apple.
The discontinued list
Following yesterday's keynote, here are the devices that got the axe from the Apple Store:
Getting "discontinued" simply means the countdown has started for when Apple will eventually classify these products as obsolete, at which point official repair support ends. For now, you can still find them brand new from third-party retailers, often at a nice discount.
iPhone 17 Pro: $0.00/mo. at Verizon
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/mo
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$31 off (100%)
The powerful iPhone 17 Pro is finally here! You can now get the new Pro with an upgraded design and a brilliant display for as low as $0.00/mo. at Verizon. You must set up a new line on an Unlimited Ultimate plan and trade in a device to take advantage.
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Get the iPhone 17 and enjoy improved design, better battery life, and top-tier performance. Right now, you can get the phone for $0.00/mo. with Unlimited Welcome, Unlimited Plus or Unlimited Ultimate plan.
The slimmest iPhone is here! You can now buy the powerful iPhone Air at Verizon for $0.00/mo. with a new line activation on select Unlimited plans and a trade-in. This is an online-only offer.
Apple's new and most impressive earbuds yet are here. Right now, you can now buy the high-end AirPods Pro 3 with advanced ANC and new, impressive features at Amazon without discounts.
The Apple Watch Series 11 brings various improvements, making it one of the best Apple Watches you can get. Starting September 19, the smartwatch is available for purchase at Amazon, though there are no discoutns right now.
The Apple Watch Ultra 3 offers enhanced viewing angles and better battery life, plus a super-premium build. You can already get Apple's new high-class wearable at Amazon, but there are no price cuts right now.
The Apple Watch SE 3 is finally here. The new budget wearable by Apple promises better temperature readings, real-time workout metrics, and more. It's now available at Amazon at its standard price.
Apple's 'awe dropping' event marked the beginning of the annual Apple Store product purge. | Image credit — Apple
This is classic Apple. They love a clean, simple lineup. When a new product arrives, the old equivalent (especially the Pro models) gets removed to avoid confusing buyers and to push sales toward the latest and greatest. Other OEMs do the same, often keeping only a couple of generations around in their official stores.
With this approach, you're either buying the new thing, a designated older model they decide to keep, or the budget model. If you were holding out for a price drop on an iPhone 16 Pro directly from Apple, you’re out of luck. This move funnels deal-seekers directly to retailers like Amazon or Best Buy, who will now be looking to clear out their old stock.
Are you on the hunt for one of these products that are no longer listed on the Apple Store?
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A smart move that's a bit frustrating
I get it from a business perspective. Simplifying the product stack makes choosing a new iPhone less of a headache for the average person and maximizes profit on the newest models. But as a consumer, it's a bit of a bummer, since it requires some extra work for those looking to buy one of these freshly discontinued models. Fortunately, the retailers that carry them are plenty, and great deals can be usually found through them.
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Johanna 'Jojo the Techie' is a skilled mobile technology expert with over 15 years of hands-on experience, specializing in the Google ecosystem and Pixel devices. Known for her user-friendly approach, she leverages her vast tech support background to provide accessible and insightful coverage on latest technology trends. As a recognized thought leader and former member of #TeamPixel, Johanna ensures she stays at the forefront of Google services and products, making her a reliable source for all things Pixel and ChromeOS.
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