The iPhone Air flopped so hard, even rival brands are reportedly running for the exit

Turns out the slim phone hype had a much shorter shelf life than expected.

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iPhone Air
iPhone Air. | Image by PhoneArena
The ultra-thin phone era was supposed to be the next big design shift. Apple was going to lead it, Samsung was going to chase it, and the Chinese brands were going to undercut it. Funny how that turned out.

What the new leak actually says


A fresh Weibo post from leaker Digital Chat Station claims the iPhone Air barely scraped past 700,000 activations, even after Apple cut its price multiple times. That is barely a footnote in the grand scheme of the numbers that Apple sells. However, in a new report, one unnamed Chinese ultra-thin rival did even worse, landing at just 50,000 activations.

The leaker says competing manufacturers are now backing away from their own ultra-thin follow-ups, with at least one Chinese brand's sequel called "highly precarious" and likely scrapped. We've already seen this play out, with Xiaomi reportedly halting its true Air rival and Vivo backing off thinness in its S series.

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Samsung saw this coming and ran


Samsung had already read the room. The Galaxy S25 Edge sold so poorly that the company shelved the Galaxy S26 Edge entirely, opting to skip the ultra-thin idea altogether for this generation.

So now we have a strange situation. The company that arguably normalized the "thin is premium" pitch is also the company whose flop scared everyone else out of the pool.

What's your honest take on ultra-thin phones now that the iPhone Air flopped?
9 Votes


Why the Air 2 is still happening anyway


Despite all of this, Apple is reportedly pushing ahead with the iPhone Air 2 for spring 2027, regardless of how the first one performed. Reports from Bloomberg's lead Apple reporter Mark Gurman, in his latest Power On newsletter, along with Nikkei Asia and The Information, all point to that early 2027 window.

The sequel is rumored to address the original's biggest complaints, with a second rear camera, lower pricing, vapor chamber cooling, and a bigger battery. Apple is also reportedly working on a thinner Face ID module to make room for that second lens.

Why I still don't regret buying mine


I bought the iPhone Air, but not for the reason Apple wanted me to. I picked it up because the sky blue colorway looked almost translucent in person, sleek in a way that no Pixel or Galaxy in my rotation could match. It was my way of giving Apple another shot at pulling me away from Android, and honestly, it earned its spot.

It still has a SIM in it, and it still rotates in with my Pixel 10 Pro Fold . That said, I get why most people passed. At $999 with one camera, mediocre battery, and a single speaker, "thin and pretty" is not a compelling pitch when the standard iPhone 17 exists for less.

Apple did not break the ultra-thin trend on purpose, but it definitely showed the rest of the industry that style alone will not move units. If the Air 2 actually nails the fixes, it might prove the concept was never the problem, only the execution.

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