Galaxy Z TriFold: Samsung just realized people will always buy its phones if they’re interesting enough

Like the Galaxy XR headset that Samsung released last year, the company decided to take a relatively conservative approach to production with its new Galaxy Z TriFold. Unlike the Galaxy XR headset, however, the Galaxy Z TriFold sold out mere minutes after launch.

This probably reminded the company of its recent success with the excellent Galaxy Z Fold 7, and if Samsung is smart, it just learned a very valuable lesson. A lesson that will not just help Samsung’s profits skyrocket, but also provide us, the end consumers, with much better Galaxy flagships in the future.

People will always choose Samsung if it’s worth it

After diminishing demand for its foldables for a few generations, Samsung had settled on decreased sales expectations for the Galaxy Z Flip 7 and the Galaxy Z Fold 7 last year. The company expected the downward trend of the foldable industry to continue. A trend that had some phone manufacturers considering dropping out of the foldable segment entirely.

But last year was different because Samsung truly put in the effort to make foldable phones that gave the competition a run for its money. The Galaxy Z Fold 7 was sleek, powerful, extremely sturdy, and had an excellent display with a crease that you could barely notice. Meanwhile, the Galaxy Z Flip 7 was the same and also got a much more modern redesign, especially for the exterior display, which went for an edge-to-edge display.

The result? Samsung’s foldable phones flew off shelves, and for the first time in generations, the company actually increased its sales expectations for its foldables. Other phone makers — like Xiaomi, Oppo, and Honor — also released excellent foldable flagships around the same time, but people chose Samsung.

They chose Samsung because the company’s name still means something. All it has to do is attach that name to a device that is not just a gimmick or genuinely poor value, like the Galaxy S25 Edge was because of its poor battery life and weaker camera experience.

Galaxy Z TriFold sold out despite the $2,900 price

The Galaxy Z TriFold sold out in minutes in the U.S. despite its $2,900 price tag because Samsung did precisely what it should have: attach its name to something extraordinary.

This phone is part of a very small club, as the only other tri-fold phone in the entire world is the Huawei Mate XT, which most consumers outside of China will not be interested in. The only way that the Galaxy Z TriFold will face real competition is if the rumored Xiaomi tri-fold becomes a reality later this year, and even then Samsung’s market share in the U.S. will be largely unaffected.

A $2,900 price tag without any trade-ins, and yet all stock was cleared in minutes. Samsung is probably just as shocked as everyone else, and is likely rushing to ramp up production immediately. The company did not expect this, so why did it happen?

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