The foldable iPhone might be named the iPhone Ultra. | Image by Fpt.
Apple has just released the MacBook Neo, a first-of-its-kind budget laptop from the company running on an iPhone chip and shipping in fun and bright colors. This foray into the budget laptop market is being carried out in tandem with a further expansion into even more premium — and much more expensive — products according to industry insider Mark Gurman.
Apple’s pivot into “Ultra” products
The iPhone 17 series and previous flagship lineups from the company have been anything but budget offerings, and this is also true for other products that Apple has released. In his newsletter Power On, however, Gurman reckons that the company is about to start offering even more expensive products while simultaneously tackling the budget segments.
The MacBook Neo is similar to the iPhone 16e or the previous iPhone SE models as it is a much more affordable variant of one of the company’s main products. But there are new iPhone and MacBook models on the horizon that will push price tag figures higher than we’ve ever seen before just later this year.
Recommended For You
Which price segments should Apple target?
Foldable iPhone, OLED MacBook, and more
A foldable iPhone render based on leaked designs. | Image by Fpt.
According to Gurman, several upcoming products signal a new approach over at Apple: even more premium and more expensive versions of its most famous devices. These upcoming products include the following three:
Gurman also points out the foldable iPad that has been stuck in development limbo for some time as Apple tries to figure out whether there will be demand for such a product.
There is a chance that the foldable iPhone might even be named the iPhone Ultra, and the same is the case for the aforementioned AirPods and the OLED MacBook. Understandably, the foldable iPhone will be more expensive than its traditional counterparts and the AirPods, the OLED MacBook, and the possible foldable iPad will all see large jumps in pricing.
This is, in Gurman’s opinion, Apple’s new pivot into “Ultra” products that cost more, deliver more, and will cover all segments of the tech market alongside budget options like the MacBook Neo.
There is demand for it
In my opinion, there is clearly demand for even more premium products. Take the Galaxy Z TriFold, for example, which costs $2,899. When it launched stateside, the Galaxy Z TriFold sold out in mere minutes despite that ridiculously high price tag.
While many consumers will opt for the iPhone 17e or the MacBook Neo, just as many if not more will splurge some extra cash for the latest and greatest tech. Apple is on to something here, in my opinion, and we might just get to see even more premium products because of it.
Grab Mint's 3-month 5GB plan for $10/mo!
$10
/mo
$15
$5 off (33%)
Right now, you can take advantage of Mint Mobile's 5GB 3-month data plan at a solid discount. This 'last chance' promo lets you save $5/mo on the plan, making it simply too good to resist for those looking for a reliable and affordable service.
Abdullah loves smartphones, Virtual Reality, and audio gear. Though he covers a wide range of news his favorite is always when he gets to talk about the newest VR venture or when Apple sets the industry ablaze with another phenomenal release.
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts:
New accounts created within the last 24 hours may experience restrictions on how frequently they can
post or comment.
These limits are in place as a precaution and will automatically lift.
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
Things that are NOT allowed:
To help keep our community safe and free from spam, we apply temporary limits to newly created accounts: