Amazon exec seen wearing Apple's AirPods while trying to promote Echo Buds

Amazon exec seen wearing Apple's AirPods while trying to promote Echo Buds
Amazon's first-ever in-house headphones are finally here, and at least on paper, they look pretty awesome, with hands-free Alexa support, "immersive" sound, respectable battery life, and most of all, industry-leading active noise reduction technology at an essentially unbeatable price point.

But unlike the company's Kindle e-readers or Echo smart speakers, which got in on the ground floor of their respective markets, the Echo Buds are joining an increasingly crowded and competitive industry copiously dominated by one major player. Said player might not be very easy to topple, no matter how aggressively priced and feature-packed Amazon's wireless earbuds look at first glance.

Apple's AirPods can basically be found everywhere nowadays, and because they're virtually synonymous with the wireless earbuds concept, you may not even notice them or end up wearing them for an interview without paying much attention to the brand. Amazon's own SVP of the Devices & Services division appears to have found himself in the latter situation, casually donning a single AirPod while trying to hype up everything the e-commerce giant unveiled yesterday to rival successful (and not-so-successful) products from Apple and Google.


The Echo Buds (pictured above) actually didn't come up in Dave Limp's televised 6-minute discussion with a Bloomberg reporter, which kind of makes things even worse when you think about it. Instead, the Amazon executive spent most of his time boasting about the high-end Echo Studio, some of Alexa's new capabilities and increased focus on privacy, as well as the company's overall strategy as it pertains to price points and the long-term profitability of hardware and software.

The whole thing is definitely informative and interesting to hear for anyone curious about Amazon's business model, but the Twittersphere obviously couldn't focus on any of the topics, instead teasing Limp for basically the real-life equivalent of those "sent from iPhone" social media gaffes. Granted, there's a good chance the now-infamous AirPod was simply supplied by Bloomberg for the purposes of this interview, but the optics remain problematic (at the very least) for Amazon's marketing division. Then again, the $130 Echo Buds are technically not shipping yet, so perhaps when they're actually released, they'll at least be worn by Amazon's employees during high-profile public appearances.

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12 Comments

1. Vokilam

Posts: 1258; Member since: Mar 15, 2018

This is just getting ridiculous...

2. Tina_goodkid

Posts: 6; Member since: Sep 24, 2019

Lol how do they even dare to sell their products to customers while they love Apple products more? But hey that's good for him he made his right choice to use Apple productsb because Apple is a true leading class company that makes relatively high quality products no one does. Thank you Apple for your contribution to tech world, others just tried to bash and copied you yet failed miserably. I switched to Apple from Android and it's totally beautiful.

3. Stranded87

Posts: 53; Member since: Sep 30, 2014

As the article notes they were prob supplied by the interviewer, so this is kind of a none story. Also the prevalence of AirPods is baffling as there are far better true wireless earbuds, some of which are cheaper, some of which are more expensive (so Apple can't even be a wealth/status symbol in that sense). People justifiably make the same argument about other Apple stuff, but at least Apple's phones etc are generally competitive whether they're the best or not. AirPods aren't.

9. mackan84

Posts: 544; Member since: Feb 13, 2014

I don’t see why people here hate on AirPods so much. They’re great, comfortable, wide sound registry better then Galaxy buds, even better mic for calls and lets your ears breathe. Maybe some of them are better in sound quality but are they in calls quality? Galaxy buds are the only name most people knows besides AirPods, that’s another thing. To even know what you want you need a name and why. Only Apple and Samsung is good at this.

12. Vancetastic

Posts: 1508; Member since: May 17, 2017

They fall out my ears, unfortunately.

15. Stranded87

Posts: 53; Member since: Sep 30, 2014

Samsung's aren't great either. In both cases you're probably paying in part for the name. There are loads of other options if you do your research.

4. Budhainthemood

Posts: 87; Member since: Mar 03, 2018

Baaahahaha! I really "wonder" why all the yellowish brands use Apple products, while trying to sell their copycat soap boxes...:))) Samsung, Amazon, Huyavey or whatever "executives" all use or tweet from iPhones - it's pathetic:)

6. surethom

Posts: 1712; Member since: Mar 04, 2009

Guess it was the interviews Airpod But Goes to prove the Open Ear design is more comfy than the in ear canal design. Amazon should have chosen open ear design.

7. bucky

Posts: 3790; Member since: Sep 30, 2009

This. As long as they are in ear design they aren’t competing with AirPods.

8. TBomb

Posts: 1549; Member since: Dec 28, 2012

the comments here... *eyeroll*

10. Tipus

Posts: 893; Member since: Sep 30, 2016

Totally different style. What's the big deal?

13. Jrod99

Posts: 755; Member since: Jan 15, 2016

Lol. Now that’s what I call a endorsement.

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