Vertu is alive, sends "Live or Die" launch event invitations

Vertu is alive, sends
Despite the fact that luxury phone maker Vertu has gone into liquidation last year for being unable to pay its bills and its employees, the UK-based company has been resurrected and now plans to bring its overly expensive smartphones to China.

The Chinese media recently received invitations from Vertu for a launch event scheduled on October 17. The lavish invites come in a black and golden envelop customized with the Vertu's logo. It contains information about the time and location of the event, as well as the dress code required.

Also, there are two things that pop up once you open the invitation (which is in Chinese), the “Live or Die” and “Handmade in England” taglines. The latter suggests that Vertu continues to make luxury phones in the UK, but the former is a bit cryptic for us at the moment.


We can't be sure but the upcoming Vertu smartphone might be built by TCL, the Chinese company that inked a partnership with the luxury phone maker one month before it went into liquidation. Anyway, I guess we'll learn more about Vertu's upcoming device in less than a day.

source: IThome (translated) via GSMArena

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2 Comments

1. hjl2345

Posts: 92; Member since: Aug 11, 2018

They were an interesting company with an interesting market strategy, which didn't work really well at the time for the company failed to set any type of Brand recognition to the customers. In a sea of cheap and really well speced Chinese phones and the iPhones leading the cost of smartphones to nearly over 1500$, it will be interesting to see what this company will bring to the table.

2. zennacko unregistered

Next year a Vertu will be cheaper than an iPhone lol

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