Despite the fact that luxury phone maker Vertu has gone into liquidation last year for being unable to pay its bills and its employees, the UK-based company has been resurrected and now plans to bring its overly expensive smartphones to China.
The Chinese media recently received invitations from Vertu for a launch event scheduled on October 17. The lavish invites come in a black and golden envelop customized with the Vertu's logo. It contains information about the time and location of the event, as well as the dress code required.
Also, there are two things that pop up once you open the invitation (which is in Chinese), the “Live or Die” and “Handmade in England” taglines. The latter suggests that Vertu continues to make luxury phones in the UK, but the former is a bit cryptic for us at the moment.
We can't be sure but the upcoming Vertu smartphone might be built by TCL, the Chinese company that inked a partnership with the luxury phone maker one month before it went into liquidation. Anyway, I guess we'll learn more about Vertu's upcoming device in less than a day.
Cosmin, a tech journalist with a career spanning over a decade, brings a wealth of experience to PhoneArena. His expertise lies in brands like Samsung and Nokia, and he has a keen interest in innovative technologies. After a brief stint in PR, Cosmin returned to tech journalism in 2016, committed to delivering clear and objective news. When he's not writing or appearing as a guest on TV and radio shows, Cosmin enjoys playing RPGs, watching Netflix, and nurturing his passion for history and travel.
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