Super-luxury phone maker Vertu shuts down unable to pay its bills
Now, the inevitable has happened and Vertu has gone into liquidation, the 200 employes now left jobless. It is not known if the company managed to pay its bills, but an external spokesman for the firm said they aren't being paid anymore, so it's possible that at least some salaries have been left hanging. Our own attempts to get in touch with Vertu's PR representatives have gone fruitless, as their emails have been inactive for the past few weeks.
Owner Hakan Uzan will retain the brand, technology, and licenses, but we don't see Vertu popping up for a resurrection run anytime soon. The company tried to sell super-premium handsets and unbelievable prices, but was essentially beat at its own game by 3rd party jewelers who make gold- and jewel-plated iPhones and Galaxies — phones that have the expensive look and heavy recognizability to boot.
And that makes sense. For the super-premium brand Vertu wanted to be, it was quite light on marketing. If you drop $10k on a handset, you'd like for others to know that when they see it on your coffee table, right?