This is what Microsoft branding on a Lumia smartphone will look like

This is what Microsoft branding on a Lumia smartphone will look like
Recently, we learned about Microsoft's plans for future Lumia smartphones. Microsoft will be dropping the Nokia branding on its smartphones in favor of its own branding. The Nokia name will still be used on "dumb phones" though. Now, we're getting the first look at what Microsoft branding will look like on a Lumia device.

From the looks of it, Microsoft isn't intending to alter the iconic look of the Lumia series (though it is a bit difficult to tell with these images). The bright colors, rounded edges, and plastic all seem to be continuing. The only real difference we can see from these is the Microsoft branding replacing Nokia's. The change is one that was expected, though some don't like it all that much. 

We should find out more soon enough, because it has been said that Microsoft will be unveiling new Lumia devices soon, and they will be the first to be branded as Microsoft Lumia. Obviously, Microsoft will also continue to support all of the Nokia Lumia devices currently on the market. 


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33 Comments

1. TimCook

Posts: 450; Member since: Oct 23, 2014

If you want to make good software you need to have your own hardware. Microsoft is slowly and quietly gaining ground.

4. corporateJP

Posts: 2458; Member since: Nov 28, 2009

If losing marketshare is gaining ground, then you keep thinking that. No Nokia branding will mean big trouble going forward, wait and see...

5. Pattyface

Posts: 1658; Member since: Aug 20, 2014

Maybe you need to go to wp central and read up bozo

11. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Yeah, because that's a great place to pull unbiased info from. "Bozo"...LOL...you still using DOS too?

14. Pattyface

Posts: 1658; Member since: Aug 20, 2014

No different then going to an android site for news. Listen, if you only came to troll I'm going to call you out for it. Maybe you can pull Google unmentionables out of your mouth long enough to research before commenting

17. corporateJP

Posts: 2458; Member since: Nov 28, 2009

This just proves how ignorant and misinformed you are, so please, tell me more...

19. Pattyface

Posts: 1658; Member since: Aug 20, 2014

I'm done feeding the troll unless you want more unmentionables?

27. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

*liberator's voice* Or you're unable to rise and look away from denial and truth?

7. akki20892

Posts: 3902; Member since: Feb 04, 2013

I agree....will hurt for sure. I'm missing Nokia.

9. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

Not necessarily. They still have 'Lumia' branding.

10. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

Says TimCook :)

2. XperiaFanZone

Posts: 2279; Member since: Sep 21, 2012

I liked the pacman-ish MS logo.

3. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

They should rebrand it Microhard.

6. roldefol

Posts: 4744; Member since: Jan 28, 2011

Sounds like an old 90s joke. Micro-soft = small and limp. Now, Megahard....

8. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

Actually i like the front Microsoft logo. I'll just hope that they only keep MS logo at the back.

12. techloverNYC

Posts: 601; Member since: Nov 20, 2012

Damm how far has Nokia fallen....hang in there motorola

33. o0Exia0o

Posts: 903; Member since: Feb 01, 2013

Motorola is DEAD. She died a tragic quiet death back in 2012 when Google bought her out, only for her decaying dead corpse to be bought and be put on display like a trophy by Chinese Lenovo. RIP Motorola, you were the fairest of them all in your prime

13. Deaconclgi

Posts: 405; Member since: Nov 03, 2012

IMHO: 1. Keep the Microsoft logo on the front and replace the rear Microsoft logo with Lumia. 2. Provide a strong Lumia marketing push similar to how Microsoft is pushing the Surface Pro 3 into consumer minds. Sure, there is a risk that other Windows (for phones) OEMs may feel threatened by a huge MS Lumia push or say "what's the use, consumers only buy Lumia Windows phones" but I would hope that would inspire them to build better devices and hardware across all price ranges, carriers and regions just as Samsung's Android market share caused other OEMs to step up their R&D and produce amazing devices (LG is an example) that match or exceed what Samsung offers in some areas. The future for Lumia and Windows (x86/x64/ARM) is brighter than the polycarbonate in those pictures.

15. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

Lumia branding on the back? Even Nokia never stamped a 'Lumia' branding on their phones. Weird i would say. Other than that i totally agree :)

22. Deaconclgi

Posts: 405; Member since: Nov 03, 2012

It would be how Microsoft has Surface on the back of the Surface tablets. Surface is their brand of tablets so the name is on the tablet and Lumia is their own brand for smartphones so it could work the same.

23. Deaconclgi

Posts: 405; Member since: Nov 03, 2012

Even Apple has the word iPhone on the back of their phones and have built up the iPhone brand. When a consumer hears"iPhone" they think of certain qualities, whether good or bad. It is brand recognition that counts. I tell people I have a Lumia 1520 and they can't even spell Lumia because they really haven't seen the word Lumia anywhere. "What's a Lumia?" Same with Surface. The brand is becoming known. Microsoft has an opportunity to create something special with the Lumia brand placement. Just like the original Xbox brad recognition started with Xbox being on the actual Xbox and now it means something to people. Lumia doesn't need to be out of sight, out of mind. It need to be visible, strategically placed where millions of people can see it and when they even see the letter L U M I A, it means something to them. I remember when Samsung used to proudly write Galaxy S on the back of their phones to build the brand...

16. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Most recognisable phone brand in the world. You kill it and replace it with Microsoft? Which is known for its software and not hardware? What new users will trust your brand name when you killed the only good thing you had with getting new users who know Nokia is quality. Well 2% this year, lets see. 1% next year? After that what? Even poor Xbox sales are far behind PS4. Seems like MS is doin well only with the office and most of its hardware efforts are s**t.

32. jroc74

Posts: 6023; Member since: Dec 30, 2010

Most recognizable phone brand.....would go to the iPhone.....IMO. I agree with everything else tho.

18. nbringer

Posts: 180; Member since: Sep 11, 2012

I couldn't care less about branding and logos.

21. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

You couldnt but most of the world does. Brand name, brand recognition is all it matters. Apple has built such a huge brand name that it sells products just cause of the brand name. No normal person will buy a MS phone when they can buy proper branded phones like Apple, samsung, lg, and the list goes on. Its like asking people to McDonalds car oil. They might be able to make it and sell it but people know them for one thing and only. Like people know MS only for its software.

29. nbringer

Posts: 180; Member since: Sep 11, 2012

sorry, I still don't care...

20. Chuck007

Posts: 1411; Member since: Mar 02, 2014

I've got a bad feeling about this..

24. volcano

Posts: 348; Member since: Jan 25, 2013

gone with old in with the new i do like it a lot

25. ucnic

Posts: 5; Member since: Oct 24, 2014

The Microsoft OS is great, but they have a horrible reputation for outsourcing cheap junk and branding it Microsoft. If you could buy a Galaxy S5 or Note 4 at all major carriers with the 8.1 OS, I think most people would pass on Google Android.

30. roldefol

Posts: 4744; Member since: Jan 28, 2011

I think Samsung/Galsxy got to be where it is in sales with two things: Selling bigger, fancier screens than the competition for the same price, and making their UI look just enough like iOS to woo potential iPhone buyers. Now they're the established brand. Take away either of those, and I doubt you would see the same sales. People aren't buying Samsung, they're buying Galaxy S/Note.

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