Microsoft: we're ditching the Nokia Lumia name, but we'll continue to sell Nokia-branded phones (not smartphones)

Microsoft: we're ditching the Nokia Lumia name, but we'll continue to sell Nokia-branded phones (not smartphones)
Microsoft today provided official details on the name changes that its Lumia Windows Phone devices will go through in the near future. 

As previously reported, the Nokia brand name will no longer be used, as Microsoft is now beginning the “transition from Nokia Lumia to Microsoft Lumia.” Name changes will apply not just to smartphones, but also to social media channels and websites.

Tuula Rytilä, Senior Vice President of Marketing for Phones at Microsoft, confirmed that future Windows smartphones will be called “Microsoft Lumia,” mentioning that the company’s eager to unveil the first Microsoft Lumia device “soon.” This will not affect current Nokia Lumia handsets, which will continue to be sold and supported as usual.

While the Nokia brand is disappearing from smartphones, Microsoft will continue to use it for basic phones, as it had licensed the use of the name for 10 years. Thus, low-end, basic phones like the Nokia 130 will still be released, reminding us of what Nokia once used to be. Of course, the name Nokia won’t be gone for good anyway, as the Finnish company - now freed from the troublesome phone business - seems to be doing very well with its networking business.


source: Nokia Conversations

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58 Comments

1. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

In order to attract more oem to use your os, I urge m$ to eliminate Nokia as a whole No oems want to be bullied by Nokia, that's why oems rather choose android over M$ even though they have no choice

4. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Lol yeah because that's the reason... No one wants to use WP because it doesn't sell.

10. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Never surprised at the bone headed comments i read at times, just this last quarter alone Microsoft sold 9.3 million Lumias that's without other WP OEM's contribution. Sure it may not be the two big dogs numbers but 9.3 million in any language is a lot. Next some other dumb comment will say how Nokia is dead or that Nokia is goneforever even though the same Nokia employees who made Nokia Lumias are now making future Lumias, Nokia smartphones branding may be dead in name but not in quality, just wish some would take note. .

33. jroc74

Posts: 6023; Member since: Dec 30, 2010

Now....someone can read that and say that its the Lumia as to why WP is selling. So in a sense WP doesnt sell, but the Nokia Lumia line does. What incentive is it for other OEM's? If its on even level or even better as far as licensing fees to use WP....OEM's are still making more with Android vs using WP. Only Nokia is making the money in WP land. When others say that about Samsung vs others in Android land...its a different ball game. Selling 500,000 - 1 million phones in Android vs selling less than that with WP...might as well put all your efforts into Android.

38. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Nokia doesn't make phones any more, 2/3 of their workforce (including design team) was let go by Microsoft (or Microsoft puppets put into power before purchase), and (ultimately) the OS is Fisher-Price-status. So, yeah, the only boneheaded comments are by the Microsoft employees and jockriders that nest here. Keep your WP, good luck with it, 90% of the ENTIRE cellular-using world has already spoken...

50. GalaxyS5

Posts: 430; Member since: Aug 05, 2014

waw. lumia is doing awesome. *farrtingg* let's go buy a 70$ brick phone

14. arenanew

Posts: 286; Member since: Dec 30, 2013

hello 10 million window phone sell in last three month microaft make huge profit post around 23.5 billlion so shut ur mouth and cry over samsung , sony and google all face looses

16. Duketytz

Posts: 534; Member since: Nov 28, 2013

Actually apart from Sony the other two are not making any losses at all. Please before you start raging on android, educate yourself

41. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Same lame reply in palm-tree English, third thread. You're making a great example here for MS fans...

12. nlbates66

Posts: 328; Member since: Aug 15, 2012

yeah they totally want to go Android instead so that LG and Samsung can tear them a new one instead.

2. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Whatever, but ditching Nokia branding on lumias would be their grave mistake for sure. MS could've kept Nokia as a seperate subsidiary company instead of disintegrating them.

5. RobotMan

Posts: 145; Member since: Apr 13, 2012

They have to because after 2016, they cannot use Nokia brand anymore.

8. GalaxyS5

Posts: 430; Member since: Aug 05, 2014

I wouldn't buy a nokia because of the shameful name and bad rep, but I may think about a microsoft branded phone .. many people think this way too ..

29. jroc74

Posts: 6023; Member since: Dec 30, 2010

I find that extremely hard to believe when WP grew and is growing basically because of Nokia. Do this: think back to before the first Lumia was sold. Fast forward to now, think about which is the most popular WP device.

39. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Is many like six people in your book? This is where you guys are drunk. People would buy Symbian-powered Nokia devices for the hardware, software came second. I whole-heartedly agree Symbian was dog s**t and it needed a hell of alot of refining, but they still sold a ton of phones, shoddy OS or not. Nobody I know, nobody I've ever talked to, has ever bought a Nokia because it was powered by WP...and I know way more than six people. Nokia's reputation based on their hardware alone was beyond excellent. So, I'm guessing you got a set of glasses you're wearing from the Junior Bill Gates Build-Your-Own-Wonky-PC Kit as well...

48. Rod74

Posts: 7; Member since: Nov 15, 2014

Nokia name is respected world wide. Now how can that have a bad rep? even The Nokia 808 takes way better photos than the cookie cutter samsung that does not even have its own software.

49. GalaxyS5

Posts: 430; Member since: Aug 05, 2014

hahahahaha yeah right. sure. so famous no one buys it. oh and over 70% of sales come from the low end. I'd rather have an awesome Samsung cookie cutter and any other Android phone made by Sony or HTC than having your prehistoric brick phone

51. Rod74

Posts: 7; Member since: Nov 15, 2014

Nokia 808 Is a popular phone for real pohtography smartphone users. Wait a moment i just realized i am arguing with a kid who thinks his s5 is the best thing next to Toasted bread. By the way Even hollywood Knew better Most of The cool phones used were Nokia on the big screen movie; Tron Nokia N8, Fast and furious Nokia N8& C6, Transporter Nokia 8910i ,Movie Wanted 8801. and 2014 movie echo to earth Nokia N8 And long ago Matrix movie Nokia 8110 Nokia was all ways about Hard ware . made out of the most expensive materials and great looks on the flagship phones . Still to this date a Nokia Carbon Arte is 3 times more expensive than your toy computerphone S5

52. GalaxyS5

Posts: 430; Member since: Aug 05, 2014

hahahahahahahahaha old movies using nokias? wow, comparing that tank to an S5? go to h*ll .. it can't compare even to apple. ah a new movie using a nokia? well it must be someone who's 40 documenting about prehistoric tools lmaao! nokia, connecting people.

54. Rod74

Posts: 7; Member since: Nov 15, 2014

Like i said a Nokia Carbon arte is 3 times more expensive than your social entertainment phone that has no class. even a 10 year old kid next to you own's one! Why because it has no status. Its made for Mass people who want to be like the guy next to the other.

55. GalaxyS5

Posts: 430; Member since: Aug 05, 2014

hahahahaha so buy the same one my grandpa fancies? nokia what? carbon arte lol wouldn't pay 10 dollars for it .. it runs Flinstones OS?

56. Rod74

Posts: 7; Member since: Nov 15, 2014

Wow if 2014 is a old movie for you. I sure must be arguing with a new born! i figure in your infant brain a Galaxy 3 came out the same time you learned how to read and write. Any ways If your trolling or just horribly ignorant. I can't ignore the possibilty that you are both. But ist all right to be like every one else . When you become a adult you may think of being a individual. But that wil be in a decade from now when become 20 years old.

57. GalaxyS5

Posts: 430; Member since: Aug 05, 2014

hahahahahahaha lol. I only read about 20 words from what you wrote Mr. Flinstone. by the way, I'm young yeah, but at least I write in English, not in bengladishiwhateverthatis. why am I arguing with you anyways old man? about nokia? go to h*ll you and your nokia. no one cares about it. no one likes it. no one buys it. oh yeah there's you with your expensive arte flinstone phone and some amazing people who still appreciate flinstone phones. reminds me of those 90s tvs ahhh they don't make em like that anymore. last comment, wasting my time on an old guy. enjoy it flinstone. connecting people

58. Rod74

Posts: 7; Member since: Nov 15, 2014

go to hell??? ." Looks Like you are butt hurt". Wait a decade when you Grow up! And stop asking you dad for money. So you can buy more chinese electronics,

15. arenanew

Posts: 286; Member since: Dec 30, 2013

hello 10 million window phone sell in last three month microaft make huge profit post around 23.5 billlion so shut ur mouth and cry over samsung , sony and google all face looses

42. corporateJP

Posts: 2458; Member since: Nov 28, 2009

You got any coconuts up in that tree, boss?

53. GalaxyS5

Posts: 430; Member since: Aug 05, 2014

hahahahahahaha. yeah. right. link please mr nokia?

24. alumoyo

Posts: 391; Member since: Aug 26, 2013

I honestly believe they totally over estimate the value of the name "Microsoft" among users. They are clouded by the fact that Windows has dominated for so long, and also maybe coz a job at Microsoft pretty sought after and the company does well on those corporate lists and surveys. But on store shelves, the brand esteem just isn't there. Nobody "likes" Microsoft in that way and the sales are gonna TANK next year! BADLY! Microsoft as a product brand has never really set the PC accessories market on fire, but they've been selling keyboard and mouse for ages. What makes them think they will fare any better in the fierce smartphone market?

3. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Lol are they gonna bring the 3310 to market again? :)

6. Taters

Posts: 6474; Member since: Jan 28, 2013

The only good thing Nokia has done lately was sue HTC.

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