Tablet shipments declined 12.6% in the third quarter according to IDC

Tablet shipments declined 12.6% in the third quarter according to IDC
According to researcher IDC, tablet shipments have now declined for four straight quarters. In the most recent quarter, tablets delivered amounted to 48.7 million slates globally. That is a year-over-year decline of 12.6%. Apple has seen shipments of its iPad decline 19.7% over the last year. Apple CFO Luca Maestri said the company shipped 9.9 million iPads during its fiscal fourth quarter, down from the 12.3 million it shipped during the same quarter last year. The Apple executive said sell-through for the three months was actually 10.4 million since the company reduced inventory levels by 500,000. Apple owned 20.3% of the global tablet market during the quarter.

Apple isn't the only big name in the industry suffering right now. Samsung saw shipments of its slates decline by 17.1% year-over-year, in the calendar third quarter. In third place for the period was Lenovo, whose tablet shipments actually rose .9%. Fourth place Acer had its tablets shunned by the marketplace, as deliveries declined 43.4%. Lastly, in fifth place with a huge 147.9% increase in shipments, was Huawei. The latter sold a large number of tablets to those who live in areas with poor internet service. It turns out that 75% of the tablets it shipped have cellular connectivity.


Part of the problem with tablet sales is that unlike smartphones, there doesn't seem to be a two-year upgrade cycle. In fact, according to Ryan Reith, program director with IDC's Worldwide Quarterly Mobile Phone Tracker, the average tablet owner holds on to his slate for more than four years. Overall, IDC says that there are 581.9 million tablets in the world.

The global tablet market continues to have problems

The global tablet market continues to have problems


source: TheRegister

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23 Comments

1. darkkjedii

Posts: 30687; Member since: Feb 05, 2011

Phablets killing off tablets. I don't see the need for yearly tablet upgrades, like I do with phones. It could be that way for countless others too.

5. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

+1 my Xperia Tablet S has treated me well, but she is getting a little long in the tooth.I find my Notes fill in quite well, I will be getting the iPhone 6S plus in a few weeks. I want to get another tablet, but I have a Surface Pro and any tablet I get MUST have pen support. The Notes and the Surface have hooked me on pens. I was looking at the Surface 3 but that would be like owning two Surface tablets, and it would get old. I need Sammy to release a new Note 10.1!

7. darkkjedii

Posts: 30687; Member since: Feb 05, 2011

Agreed BB! Those pens are so versatile, Apple knew better than to release the Pro without one. My fav thing about my note other than multi window, is the S-Pen. Having to use my finger to write on pics, sucks lol. +1

9. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

+1 for S-pen. I wonder why other companies aren't creating DIRECT Galaxy Note competitors.

12. darkkjedii

Posts: 30687; Member since: Feb 05, 2011

Patents probably. Samsung has the single best device on the market, I'm sure they got some patents nailed down. Whatcha think?

16. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Makes sense, they own 5% of wacom after all. The only non-Samsung phone with an active stylus that I know is a phone from a local brand in the Philippines, which is basically rebrand of a Chinese phone lol.

17. sgtdisturbed47

Posts: 959; Member since: Feb 02, 2012

I can't use a small phone again, not after having a Note 4 and Note 5. The S Pen is a huge plus. When Apple made "tablets" relevant (in their current form, but tablets existed long before iPad), they wanted to take market share away from laptops. They didn't think about what they were inheriting by selling them as "laptop replacements". Laptops aren't replaced every year or every other year. People keep them until they die. Of all of the iPad screen replacements I've done, most are iPad 2. When I ask "why not upgrade instead of fixing it?" their response is always "I'm not spending $500+ on a new tablet".

13. TSMan2

Posts: 363; Member since: Aug 20, 2015

Agree somehow. A part of the 'problem' are the 'pablets' . It's not me that invented that BS name and 'category'. They all are same devices with just different size. Like the different size TVs, washing machines, microwave ovens... are not different devices. But I would say that the Windows tablets-hybrids are killing them more. See comment 10

22. jroc74

Posts: 6023; Member since: Dec 30, 2010

Yup. Just like the iPad Mini cannibalized regular iPad sales. All this was inevitable. Why get a 10 inch device for X amount of money (tablet) when I can get one a few inches smaller thats waaay more versatile. (phablets)

23. Mike.H

Posts: 32; Member since: Sep 16, 2015

Phablets are doing part of the work, but I think laptops are finally being appreciated right now as well. Laptops are nice.

2. hitmantb

Posts: 79; Member since: Jul 26, 2012

Tablets are too durable, no reason to upgrade ever, doesn't go through the same wear and tear of smartphones, and doesn't provide a fundamentally different experience than smartphones.

4. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

My Note tablet does. Even though it's like a bigger version of the smartphone, it's offers features other don't even have on tablets.

15. Kary1

Posts: 300; Member since: Jun 26, 2015

They really last a long time if you quit using them after four months. That doesn't tend to happen with smartphones.

3. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Each new tablet isn't doing anything new. The iPad is still doing the same things it did since 2010. All they did was make it look nicer. It took them 5 years to split the screen. Seems that would have been their at first. Samsung phones have had splits screens since the original Note 4 years ago. ARM tablets are boring. The Surface is going to replace 25% or more of those loses.

6. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

I find ARM tablets are getting quite capable. But without Pen support they don't offer too much over a phablet for me to justify buying. I am looking at the Pixel C, but am waiting for Nvidia's next gaming tablet to see what it offers, hopefully pen support like the two before it.

8. hanabi

Posts: 177; Member since: Oct 08, 2015

eventually smartphone will be folded and smartphone wiill kill tablets as it did on many other stuff..

10. TSMan2

Posts: 363; Member since: Aug 20, 2015

Misleading article. Since Apple made a big iPhone and called it iPad(?) , all the media forget that there were Windows tablets long before that. And they started to call tablets only the devices with phone OS. The technology back then was not good enough so the Windows tablets had no good battery and sleek bodies. But real tech companies were working hard on it(not Apple though) Well the technology now is developed enough , and the real tablets with real OS and real functionality are here , with light bodies and good battery. Ppl buy them now instead. Windows tablets and hybrids. But the Apple's propaganda media and researchers don't count them as a tablets , because they say , those are PC. When they count the PCs, though, they don't count them as a PC , because they say , those are tablets. :) In both cases to serve the Apple's propaganda with this iBS counting. ROTFL

11. JMartin22

Posts: 2311; Member since: Apr 30, 2013

Conventional tablets are not as functional as laptops and not as convenient to carry around as phones. Tablets really do only serve a niche market. The Surface Pro line-up is nice, but for the price equivalent, you can get a more powerful laptop.

14. TSMan2

Posts: 363; Member since: Aug 20, 2015

So why they don't count the Windows tablets and hybrids(like Surface) in this 'research'? :) See comment 10 P.S. And WTF means 'Conventional tablets'?? Is that some new iBrainwashing term?

20. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

"The Surface Pro line-up is nice, but for the price equivalent, you can get a more powerful laptop." What??? Surface Pro 4 runs full Windows 10, which is the exact OS on PCs, and rocks Intel's 6th generation Core i7, 16GB RAM and 1TB SSD. In fact, it's a legit PC.

18. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

This probably doesn't include the Surface line that's seeing an increase in sales...

21. TSMan2

Posts: 363; Member since: Aug 20, 2015

Yup ! Besides there many other Windows tablet-hybrids too. Seeing an increase in sales. But as I've said researchers don't count them as a tablets , because they say , those are PC. When they count the PCs, though, they don't count them as a PC , because they say , those are tablets. :)

19. Shocky unregistered

Most tablets on the market are crap, I was asked to suggest a good 10" tablet yesterday and I couldn't, they're all overpriced junk with out of date hardware. Maybe they're declining in sales because customers aren't stupid and flooding the market with countless models with not much difference between them is confusing and puts people off? Google's PIxel C looks good though, due to Nvidia X1 mainly.

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