TAG Heuer is back with yet another $2,000 luxury smartwatch, but this one's different

TAG Heuer is back with yet another $2,000 luxury smartwatch, but this one's different
TAG Heuer, the Swiss luxury watchmaker, has just announced another Connected Modular 45 smartwatch that costs almost double the price of a recent flagship smartphone. However, unlike smartphone vendors, TAG Heuer does little when it comes to naming its watches that belong to the same collection.

The latest addition to the Connected Modular 45 lineup is called “Golf Edition” and is aimed at … golfers around the world. Irony aside, but it's quite a smart idea for TAG Heuer to try and tap into a different audience, one that can easily afford to buy its expensive smartwatches.

TAG Heuer is back with yet another $2,000 luxury smartwatch, but this one's different
The Connected Modular 45 “Golf Edition” is not much different than the regular model TAG Heuer launched two years ago. That means it sports a 1.39-inch display with 400x400 pixels resolution and sapphire glass, 512MB RAM, 4GB internal memory, built-in GPS, and NFC (Near Field Communications).

Of course, the smartwatch runs the latest version of Google's Wear OS and packs a 410mAh battery that promises to offer up to 25 hours of usage time.

Now, there are some visual differences though, such as the “GOLF EDITION” logo etched on the bezel, and white strap with green stitching to go with the golfing theme. But what really makes the smartwatch different than the other models is the black ceramic bezel ring that's engraved with a scale of 1-18 to emphasize on the 18-hole round of golf.

Also, this particular smartwatch comes with a dedicated Golf application that records and stores all sorts of golf-related statistics, including scores, distances, and performance.

The TAG Heuer “Golf Edition” is now available for purchase for no less than $1,850, the same price that you would have paid for the regular model when it launched back 2017. Just that this one comes with three golf balls in the luxurious retail box, which feature the company's logo.

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4 Comments

1. iloveapps

Posts: 408; Member since: Mar 21, 2019

Looks better than any other smart watches.

2. scarface21173

Posts: 631; Member since: Aug 17, 2014

If your going to spend that much money on a watch buy a watch that will last you a life time. Not just a few years when the watch stops recieving updates etc. Lets face it these smartwatches are only good for 4yrs max.

3. Feanor

Posts: 1292; Member since: Jun 20, 2012

I have this watch, as well as its two mechanical modules that will last me a lifetime, as you mentioned. The TAG Heuer Connected is not a smartwatch, it's a modular system of smart and mechanical modules that you can exchange at will. Actually if you do the math, the smart module (which unfortunately is not sold separately though) has a value of around €500-1000 depending on style. The rest of the system are the traditional watch components. So even the price is not so extraordinary for a luxury Swiss watch.

4. Xxtoxicskittlexx

Posts: 151; Member since: Jun 11, 2018

PA: TAG Heuer is back with yet another $2,000 luxury smartwatch, but this one's different Also PA: The Connected Modular 45 “Golf Edition” is not much different than the regular model TAG Heuer launched two years ago. Clickbait is just rampant.

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