Survey shows Samsung Galaxy S8+ producing the highest daily revenue per active user last month

Survey shows Samsung Galaxy S8+ producing the highest daily revenue per active user last month
The Apple iPhone has traditionally been the top revenue producing phone in North America. In other words, more games have been purchased by iPhone users than by those sporting an Android handset. And while that continues to be true for the most part, fresh data shows that the iPhone is being challenged by the Samsung Galaxy S8+ and the Google Pixel XL for the title of the top revenue producing phone in North America.

A survey conducted by analytical firm deltaDNA revealed that in North America last month, the phone that produced the most revenue per user on an average day was the Samsung Galaxy S8+. The flagship device had an average revenue per daily active user (ARPDAU) of 54 cents for the month. That topped the 36 cents ARPDAU scored by the Apple iPhone 7 Plus and other iOS devices in the U.S. The Pixel XL was next with an ARPDAU of 32 cents. To put those number in perspective, the average Android handset brought in just 20 cents per user each day. The survey followed 1.4 million smartphone users on the continent last month.

You'll notice that the large screened devices do better and bring in more money. That is because these are the handsets that offer a larger viewing area for games and other apps. For example, the smaller Samsung Galaxy S8 brings in 21 cents a day for each user, closer to the average for Android. And the Apple iPhone 7 posted an ARPDAU of 28 cents for the month.


The Samsung Galaxy S8+ also had the highest conversion rate last month in North America. 3.3% of game playing sessions resulted in a purchase compared to 2.6% for the iPhone 7 Plus, other iOS models in the U.S., and the Pixel XL.


source: deltaDNA (subscription req'd) via VentureBeat

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30 Comments

1. drunkenjay

Posts: 1700; Member since: Feb 11, 2013

It feels like Apple has to step up aclot this year.

2. Lumbergh

Posts: 463; Member since: Feb 14, 2016

Apple is fine every year with its loyal fanbase. Samsung enjoys a similar benefit, but does capture increasing market share with innovative feature set and most intriguing designs. Only thing missing from Samsung's arsenal is software optimization. Once real world performance is a clearcut winner among flagships, no phone would touch it. Until then, it can't be my primary device. But, I'll end up buying a Note 8 to use as my backup phone and as a good benchmark for how far it has come since early Galaxy devices and the S8+ which I previously owned.

9. ebilcake

Posts: 1231; Member since: Jul 16, 2016

Don't lie to us, you've never owned a Galaxy S8+

23. Flash

Posts: 1972; Member since: May 19, 2017

So you have no real response to what he said? Lol, people talk about Apple fans yet the Samsung fans are just as guilty of being hypocrites.

30. 47AlphaTango

Posts: 738; Member since: Sep 27, 2015

LOL! And do you think samsung has optimized software? Look at the android apps. Not all of them are utilizing the vulkan API. While most apps on the appstore are utilizing METAL API since it was released 3 years ago. Another thing. Apple's iphone 6s and above has 3d force touch. Wherein most apps utilize force touch. Does the galaxy s8+ have those? I ask you. Do you even own an iphone?

16. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Mmmmmmmmmk.

24. Flash

Posts: 1972; Member since: May 19, 2017

Translation of what darkkmite said: I can't comment on it because I have been slapped with the truth and it stings so bad. And meanestnotgenius, I know you are watching and probably just itching to come in with your usual bs, this doesn't apply to you.

29. HansP

Posts: 542; Member since: Oct 16, 2011

Oh look, it's another account for the spinning Apple sales reps... You've most likely never even held a Galaxy S8+, though I bet you're secretly dreaming of owning one.

3. ahmuzencab

Posts: 192; Member since: May 12, 2017

You’re kidding us.. Based off a SURVEY? Loling at this. Show us the real numbers.

7. tedkord

Posts: 17452; Member since: Jun 17, 2009

Awwwwww. There, there.

25. Flash

Posts: 1972; Member since: May 19, 2017

Shhh, you'll upset the Samsung fans.

4. Mr.Pussy

Posts: 348; Member since: Feb 16, 2017

I thought these phones are too laggy for gaming?

5. Lumbergh

Posts: 463; Member since: Feb 14, 2016

Well, too laggy for my tastes. However, this speaks positively to Samsung's brand.There are trade-offs with every device, and people value some more than others. S8 offers all the latest features, so a compromise of less than stellar performance is something many can live with.

11. ebilcake

Posts: 1231; Member since: Jul 16, 2016

People who say that have no idea what they're talking about.

12. tedkord

Posts: 17452; Member since: Jun 17, 2009

Stop feeding the troll.

26. Flash

Posts: 1972; Member since: May 19, 2017

Proof of the lag exists. Btw, tedkord doesn't own the S8.

6. DavMor0069

Posts: 266; Member since: Dec 09, 2015

S8 users are paying extra to try to revamp bixby

8. Medoogalaxy

Posts: 232; Member since: May 25, 2017

Scrap still scrap iPhone is Its natural place, the down. Glory to s8

10. trojan_horse

Posts: 5868; Member since: May 06, 2016

"Glory s8" Glory, glory kickass 8!

13. tedkord

Posts: 17452; Member since: Jun 17, 2009

There's a reason they're the best rated phone in the market.

14. slow00

Posts: 97; Member since: Mar 08, 2017

So this survey contradicts the apple cult doctrine that the sheep worships : iphone s are for the rich and educated and android for the poor and illiterate.....

15. cmdacos

Posts: 4302; Member since: Nov 01, 2016

Let's not fool ourselves in thinking that the ASP of android devices in general is increasing. Of course a premium phone is going to drive revenue more than a mid range or low range. I'm not surprised at all that samsung flag ships are keeping up with Apple.

18. kiko007

Posts: 7520; Member since: Feb 17, 2016

Lol... it's a f**king survey. Not a study. Not even a multitude of surveys. Just. One. Survey. And even then you don't know the sample's parameters. Talk about putting the cart before the horse.

19. ph00ny

Posts: 2066; Member since: May 26, 2011

You can laugh at it all you want but the sample size is pretty substantial "The study is based on 1.4 million players across North America in June 2017."

22. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

This study was foe 1.million people, while many of the Apple.surveys are of a study of only 1000 people or.maybe only 100. Yet you parade like a galloping hyena, when a survey paints Apple in a good light. We buy either of the products. We should be happy to hear any OEM doing good when its something beneficial. Seems like Samsung is good to go at pole position and the rest who made podium, congrats too. Samsung has been unbeatable since the S3 in one metric or another. They have been getting lots of rewards since the S6. Best display, best camera, best design, best features and pure excellence. Apple cam sell as many iPhones as tbey want, and people can buy them for whatever real or fantasy reason they want too. Overall its not better than the Galaxy S. The S has been awesome. Samsung just doesn't have the marketing power in the US to get total control. But they have been the only one offering a real challenger to Apple and the iPhone and they have enjoy some major success, including having higher sales here and there. Google has really stepped up a bit and Android overall is killing mobile. Apple needs to get it together.

27. Flash

Posts: 1972; Member since: May 19, 2017

This is why you don't do drugs.

17. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

I'm not a gamer, but Unroll me, has me hooked. Ultimate mind scrambler.

20. Vancetastic

Posts: 1699; Member since: May 17, 2017

I enjoy watching fanboys discredit findings when their team doesn't win. It's ok, guys, I think Apple is pretty safe for a while.

21. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I didn't know these stats were being tallied. Wow it's interesti g considering the S8 just came out vs the other to being older. Also co soldering, the iPhone has more sold phones vs both. So for the S8 to be making rhat much on games is cool.

28. febday

Posts: 8; Member since: Aug 06, 2015

My thoughts exactly, you don't do this stuff based on surveys

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