Sony Xperia Z Ultra to launch in Taiwan toward the end of July

Sony Xperia Z Ultra to launch in Taiwan toward the end of July
The 6.4 inch Sony Xperia Z Ultra is now expected to launch in Taiwan near the end of July, at a price of  NT$22,900 ($763 USD). According to Sony Mobile Communications Taiwan, pre-orders will take place from July 24-26 through carriers like Chunghwa Telecom, Taiwan Mobile, Far EasTone Telecommunications and Vibo Telecom.

Sony has been trying to expand the current life cycle of a new smartphone, which currently is in the 9 to 12 month range. Sony has been trying to extend that time period by offering new devices that are highly competitive in the market. As time goes by, the Japanese manufacturer turns the model over to carriers who then have the incentive of trying to keep the model alive. So far, this strategy seems to be working. The Sony Xperia S, with its unique translucent strip, has been around longer than 12 months and the Sony Xperia Arco S has been alive for 14 to 16 months. The Sony Xperia Z is still young, being all of 6 months old, and Sony Mobile Taiwan is reporting that sales of the phone have risen since May. The device has just been added to T-Mobile's lineup in the states.

The Sony Xperia Z Ultra is the largest screened smartphone with a 6.4 inch 1080 x 1920 (FHD) glass, exceeding the size of the Samsung Galaxy Mega 6.3. A quad-core 2.2GHz Qualcomm Snapdragon 800 powers the phone. The device is IP55 and IP58 certified against water and dust and any writing instrument with a point larger than .65mm can write on the screen. There is 2GB of RAM on board and 16GB of native storage that can be expanded with the 64GB capacity microSD slot. Rear and front-facing cameras weigh in at 8MP and 2MP respectively.

Sony is aiming for a 20% market share in Taiwan, but is currently third with a market share of 14.8%

source: DigiTimes

Related phones

Xperia Z Ultra
  • Display 6.4 inches
    1920 x 1080 pixels
  • Camera 8 MP (Single camera)
    2 MP front
  • Hardware Qualcomm Snapdragon 800, 2GB RAM
  • Storage 16GB, microSDXC
  • Battery 3050 mAh
  • OS Android 5.1 Lollipop



13. Reonhato

Posts: 5; Member since: Oct 18, 2011

After my 7 inch ASUS tablet broke, this can be my next tablet :)

12. GeekMovement unregistered

It would be so nice to have Sony smartphones on all US carriers...

11. Samir_Maric

Posts: 89; Member since: Oct 28, 2012

Xperia z ultra now available in india for Rs. 44,990 from online retailer Saholic

10. gazmatic

Posts: 822; Member since: Sep 06, 2012

that iz huge

7. calim

Posts: 40; Member since: Mar 09, 2013

Can't wait for this model to land in Europe. Having carried both my 4.3" phone and my Nexus 7 around for a year now I'd love to switch to one device.

3. scriptwriter

Posts: 396; Member since: Nov 13, 2012

Im staying well away from sony device as they always seem to have the longest waits for software updates. I'll stick with my nexus devices for now.

4. lee480 unregistered

Mr Steve Remember to stay away from HTC and LG too.

6. calim

Posts: 40; Member since: Mar 09, 2013

Second OEM to push JB and they update more models to new android versions than any other.

1. istitch

Posts: 181; Member since: Mar 19, 2013

sony has to try harder especially in the states

2. lee480 unregistered

Sony is already extremely successful outside the US. It sold phones than HTC, Nokia and Motorola. People must stop taking the US as a benchmark of success. A product not popular in US doesn't mean it's not popular outside the US.

5. istitch

Posts: 181; Member since: Mar 19, 2013

still that doesnt justify why shouldn't sony put more resources in the states judging on how poor they are right now

8. pyradark

Posts: 895; Member since: Jun 10, 2012

You judge them by number of units not in total income. They are not HTC, rhey survive 2011 financial crisis

9. ashue

Posts: 28; Member since: Feb 26, 2013

What states?

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