Sony CEO denies that the company plans to make its own smartphone SoC

Sony CEO denies that the company plans to make its own smartphone SoC
The top-ranking Sony executive has recently cleared up some of the rumors that have been recently spreading online regarding its smartphone business. 

Sony CEO Kazuo Hirai, recently quoted by an Asian publication, has reiterated that Sony does not plan to sell its smartphone business. Furthermore, Hirai also shot down recent rumors claiming that Sony is planning to design its own smartphone SoC.

As many Sony fans might be aware by now, a report published last month in the Wall Street Journal claimed that Sony is looking into selling its smartphone business unless 2016 produces a profit. The general manager of Sony Mobile Taiwan has since dismissed these rumors, but Kazuo Hirai himself was keen on reminding everyone during a recent interview in the Chinese media that Sony has no plans to sell its mobile division.

When asked to comment on recent rumors claiming that Sony is planning to develop its own smartphone chipset, the Sony CEO denied that any such plans are underway at the Sony HQ.

Sony Mobile Communication, the technological division that's responsible for smartphones and tablets, was the only Sony division to report a loss for Q3 2015. During the quarter, the mobile division has sustained an operating loss of $172 million off of $2.33 billion in revenue. Despite sluggish sales, however, the Sony's mobile business was actually able to reduce its losses compared to the previous quarters. According to Sony, the company has decided "not to pursue scale in order to improve profitability."

source: pconline via GforGames

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21 Comments

1. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

5. Johnnokia

Posts: 1158; Member since: May 27, 2012

Sony CEO: Denying every rumor.

7. surfboarder

Posts: 168; Member since: Nov 17, 2015

Kinda sounds like Tim Cook of Apple??? LIES!!!! Oh forgot the FAILED OS X El Capitan and iOS 9 lol

18. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Both run super smooth so please explain how they've failed.

2. avishekmukherjee

Posts: 362; Member since: Apr 09, 2015

WTF -_-

3. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

woah, but Sony has other flourishing businesses - playstation, image sensors - to back themselves up!

12. Commentator

Posts: 3722; Member since: Aug 16, 2011

They make some of the best smartphone optics in the business, I don't doubt that they could make some of the best chips too. Like Hexa says, they already have other industries to stem their bleeding Xperia line. If that line fails and they exit the smartphone manufacturing business they could always still sell processors.

4. dazed1

Posts: 777; Member since: Jul 28, 2015

Sony smartphones are terrible, other then the software/battery life, so yea no one cares for Sony (smartphones)

6. Plume-Veil

Posts: 174; Member since: Nov 19, 2015

Accept you.

9. surfboarder

Posts: 168; Member since: Nov 17, 2015

Wrong there, I had the Z3 and used it for 2 days without charging also forgot it was in my pocket at the beach and no issues at all but the speaker quality was a bit weak but that's the water proofing in the seals

10. jesus_sheep

Posts: 279; Member since: Apr 18, 2015

Agreed and their customer service is beyond awful.

13. Commentator

Posts: 3722; Member since: Aug 16, 2011

Yeah, I've had to deal with their customer service before, not great... I love their hardware, can't stand their software. Their Vaio bloatware was a joke, until recently so was their Xperia bloatware (the recent UI changes mercifully toned down that "classic" Sony feel), and even though I'm a PS4 gamer I really don't like that interface either.

15. surfboarder

Posts: 168; Member since: Nov 17, 2015

I was a rep at the t mo store and quit a month later, people are crazy there, and yes the software is bad but it was money while going to school

14. surfboarder

Posts: 168; Member since: Nov 17, 2015

That's the t mobile I hate!!!! Agreed there

11. BLikens1619

Posts: 67; Member since: Apr 12, 2008

Is this comment from experience? Well I can speak from experience that Sony Xperia devices and Sony Ericsson devices before them are great! The only thing that I could say in the negative is that their Extended Warranty Department SUCKS!!

19. mixedfish

Posts: 1542; Member since: Nov 17, 2013

"other then the software/battery life" So other phones are better because of the gimmicks? Good I know what I'm buying next.

8. surfboarder

Posts: 168; Member since: Nov 17, 2015

Go Sony let's see the Z5 not the rumors I'd be interested if t mobile gets it

16. lpratas

Posts: 398; Member since: Nov 09, 2011

Sony still have to eat a lot of bean and rice dishes for get the level of Samsung and catch them.

17. javy108

Posts: 1004; Member since: Jul 27, 2014

I hope they improve their software.

20. lpratas

Posts: 398; Member since: Nov 09, 2011

One day Samsung will make their own console like Sony with their Playstation and desktop processors, only i don't know if they will use Arm based costum processors or x86-64 processors or even their own processors developed by them.

21. oozz009

Posts: 520; Member since: Jun 22, 2015

Don't make your own SoC Sony, make your own OS!!

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