Sony denies it will exit mobile, says phones with 'better screens, improved cameras and better user experience' are coming

Sony denies it will exit mobile, says phones with 'better screens, improved cameras and better user experience' are coming
There was a somewhat illogical speculation spread since the beginning of the year that Sony is pondering selling its smartphone business. This rumor was reiterated as recently as this month in a different form - that Sony might quit making phones if its mobile department doesn't turn a profit in 2016.

Sony just recently announced a trio of great Android handsets with the Xperia Z5 line, this time covering the bandwidth of screen sizes - from 4.7-5.5 inches - which doesn't really say "we are scaling back". As if to pad actions with words, the general manager of Sony Mobile in Taiwan. Jonathan Lin, has officially denied the rumors that Sony is mulling to exit the smartphone business.

The exec cited a conversation that he had with Sony Mobile's CEO Hiroki Totoki on October 19th, where the head of the pack categorically denied that they will be quitting the industry, and even hinted that Sony may be doubling down on its mobile efforts in the future. 

"On the contrary, Sony Mobile will offer phones that will have better screens, improved cameras and will be more energy efficient to enable a better user experience," commented Lin at a press conference that launched the Xperia Z5 Premium in Taiwan. Hear, hear, and we hope that Sony soldiers on with better financial performance from mobile next year, which would help those future phones materialize.

source: FocusTaiwan via G4Games

FEATURED VIDEO

76 Comments

69. Djz89

Posts: 447; Member since: Aug 25, 2014

If Sony improve software they will do well, the hardware is stellar!

72. Taters

Posts: 6474; Member since: Jan 28, 2013

I think the current Sony UI is one of the better Android skins.

67. Duskun

Posts: 41; Member since: May 09, 2015

NO GLASS BACK PLZ. Glass cracks easily. And trim the big bezels. I just bought Z5 Compact, but I would go for Z5 Premium if its body was smaller. I love Z5 Compact though.

71. Taters

Posts: 6474; Member since: Jan 28, 2013

You would be surprised how strong glass backs can be. Just look at the Galaxy S6 edge drop tests. That thing is ridiculous, although i think the front glass is a plastic substrate.

66. nycguy54

Posts: 64; Member since: Dec 13, 2014

Good to hear. First, they have to bring Z5 Premium to the US

68. knoxred

Posts: 29; Member since: Aug 23, 2015

It looks like Z5 Premium is coming to version

63. AZNHA unregistered

QHD screen + improved battery life + reduced the top and bottom bezels + good camera for my need .. take my money , Sony

64. AZNHA unregistered

and also fast charging with usb type-c (fast charger must be included , Sony) + sd card slot :]

62. Taters

Posts: 6474; Member since: Jan 28, 2013

I like Sony but I am not sure investing in a new factory is a good idea. They should go the cheap and shameless HTC A9 midrange route until Apple fans wake up. And then invest once Apple is too comfortable. It could be awhile but now is not the time unless you have the same resources of Samsung.

53. ILikeBubbles

Posts: 525; Member since: Jan 17, 2011

can't wait for the z6... not worth it for the 810 right now but for the 820... yeah. i'd go for that. for sure.

55. combatmedic870

Posts: 987; Member since: Sep 02, 2015

Yep! I'm sure it'll have an 820, internal faster memory, USB-C, 5.2 inch 2k screen. Plus still have an SD card slot!

52. GeekMovement unregistered

Bring to more markets? US market officially? Top 4 carriers at least.

54. combatmedic870

Posts: 987; Member since: Sep 02, 2015

The problem is....when the carries finally get the phone the Z6 would be announced. They need a yearly refresh cycle. When t-mobile got the z1 the z2 came out. Same with the Z3. If t-mobile got the Z5 and compact tomorrow. I would buy one tomorrow.

56. GeekMovement unregistered

I wonder why that is. If they could just release it on all major carriers soon after launch like many top flagships, that would be great for them and for us.

48. Astonvan

Posts: 237; Member since: Aug 14, 2015

Sony should make next year's premium nexus.

43. vuyonc

Posts: 1094; Member since: Feb 24, 2014

I'll believe it when I see it. Bring me a Z6 Ultra, move back to a yearly flagship refresh and streamline your portfolio already!

45. vuyonc

Posts: 1094; Member since: Feb 24, 2014

*refresh cycle

40. dancheung77

Posts: 202; Member since: Jan 28, 2015

Great to hear they are committed to continue the mobile business. Now with the new factory setting up in thailand, hope pricing will be more competitive in the future. Please continue with the timeless classic design and features like the finger print power button, water resistant and compact body.

39. hanabi

Posts: 177; Member since: Oct 08, 2015

Even japaneses dont buy sony phones they will be forced to exit next year

37. drazwy

Posts: 378; Member since: Jan 15, 2014

Doesn't matter if they can't deliver relevant technology ON TIME.

33. flipjzn

Posts: 257; Member since: Jun 22, 2012

That's the spirit! Go for it, Sony!

32. Chuck007

Posts: 1420; Member since: Mar 02, 2014

Really wish they make a deserving flagship next year. The Z5 is a decent flagship that still doesn't quite match Apple, Samsung and LG's offerings. An advanced lense system is pointless when you can't get the software right. Hope they address this with the Z6 and not play it overly safe like they've done in the past. USB Type-C and Force Touch, although still gimmicky at this point in time, will still give them a reasonable boost.

24. Cheezwiz

Posts: 500; Member since: Dec 29, 2014

Dear Sony: Please start using vanilla android. That's all I really want from a Sony handset (other than lower prices, but w/e).

29. mixedfish

Posts: 1574; Member since: Nov 17, 2013

GPE Xperia's were on sale for ages, if you didn't buy one you never wanted one.

20. Extraneus

Posts: 121; Member since: Jun 02, 2012

A Lumia/WP man myself, but of all the Android handsets I like the Sony design language the best. Too bad their cameras are so crappy, all due to substandard algorithms...

30. InsertUsernameHere

Posts: 430; Member since: Aug 31, 2014

42. SYSTEM_LORD

Posts: 1168; Member since: Oct 05, 2015

46. imnotascammer

Posts: 160; Member since: Aug 22, 2012

if Sony would really listen to the hundred of sites about some algorithm issues, they could easily trample the competition for best cameraphone. In this article Sony's lowlight pictures came out the worst.

59. mptripper

Posts: 32; Member since: Dec 10, 2013

This is a flawed blind comparison because you can easily determine the phones used by its field of view. And gsmarena is a haven for sony fanboys so I'm not surprised if the Z5 receives the most number of votes in this comparison. But the Z5 is a step in the right direction for the company

19. Awalker

Posts: 1987; Member since: Aug 15, 2013

I didn't hear anything about new design. I don't like their design language.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless