Samsung uses YouTube video ads to promote the Galaxy S5, Gear 2 and Gear Fit

Samsung uses YouTube video ads to promote the Galaxy S5, Gear 2 and Gear Fit
YouTube video ads - the ones embedded at the start of whatever you intend to watch - can be quite annoying. But sometimes they might present a product that you’re actually interested in. We discovered that Samsung is willing to bet on that, as the company is now using this type of video ads to spread the word on its new Galaxy S5, as well as on its Gear 2 and Gear Fit wearables.

A couple of days ago we told you that Samsung released an official promo video detailing the features of the Galaxy S5 (the 16MP rear camera, the built-in heart rate monitor, the Fingerprint Scanner and so on). Well, this exact video is the one that’s being used as an ad. Samsung also released a promo video showing off the Gear 2 and Gear Fit - this, too, is being used as an ad. We were greeted by both videos this evening, while casually browsing YouTube. Of course, both are also available as standalone videos on YouTube.

The Galaxy S5 will be launched around the world (in about 150 countries) starting April 11, while the Gear 2 and Gear Fit should be also released next month. This means that there’s plenty of time for Samsung to heavily promote them. 

For more details on the price and availability of the new Galaxy S5, see this post. You should also check out our Samsung Galaxy S5 hands-on here.

Related phones

Galaxy S5
  • Display 5.1" 1080 x 1920 pixels
  • Camera 16 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2500 MHz
  • Storage 32 GB + microSDXC
  • Battery 2800 mAh(21h 3G talk time)

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20 Comments

1. GeekMovement unregistered

I personally like watching smartphone related ads :P

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Especially on TV. I never change the channel lol.

5. GeekMovement unregistered

ha I wouldn't either. I don't care where I see the ad. If I see a smartphone anywhere I'm like *_*

8. PapaSmurf

Posts: 10457; Member since: May 14, 2012

By far the Nokia Lumia 1020 commercial last year was one of the best. Oh and the Microsoft wedding ad too - can't forget THAT one haha.

13. Scott93274

Posts: 6040; Member since: Aug 06, 2013

I can't say that I've seen any of these.

12. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Including LG's G Flex with the hairy hand phone?

14. GeekMovement unregistered

lol! No. That didn't even show the phone until the very end. Horrible. Didn't show anything except the mouth on the hand and the man making out with it.

2. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Holy hell Samsung has already spent over $30 million just to promote the S5. Just imagine how much they'll spend by the time of launch.

4. taz89

Posts: 2014; Member since: May 03, 2011

Have they?

7. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Well the new Galaxy family. $20 million from Oscars and a few million for other ads.

9. taz89

Posts: 2014; Member since: May 03, 2011

Oh that makes sense. Still wondering why this is newsworthy though lol, I'm pretty sure I have seen a galaxy ad on youtube before or it might have been a carrier promoting a new galaxy device still don't think it's newsworthy

15. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

The author might be trying to start another flame war Samsung Vs The World with this article. lol

16. maccess

Posts: 742; Member since: Jan 16, 2013

honestly i was thinking the same way.. lol..

17. GTR722

Posts: 270; Member since: Oct 20, 2012

And still the actual phone looks like a plastic toy...

6. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Thats a breaking news worth mentioning i guess.

11. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Well yeah.

10. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Where are the hilarious the next big thing ads

18. mokhtar

Posts: 405; Member since: Jan 06, 2014

also sony xperia z2 .. SAMSUNGARENA

19. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Btw the expressions on the cover image are a bit d@g@y stylee awkward.

20. joonyboy

Posts: 43; Member since: Nov 11, 2010

Even though those pictures were snapshots of the Youtube ad, my muscle reflex instinctively hovered over the "skip ad" icon to click it LOL

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