Samsung trial evidence reveals Apple patting itself on the back for silent presence at events, studying the competition

Samsung trial evidence reveals Apple patting itself on the back for silent presence at events, studying the competition
For a company that says it doesn't pay much attention to the competition, do focus groups and the like, Apple certainly showed it does all those things as all human firms, at least from time to time. The revelation comes with court documents that keep leaking from the trial with Samsung, which in turn is trying to prove Apple does look at what others are doing.

The latest of docs that show Apple is actually paying a lot of attention to what is going on in an industry it is in, or intends to conquer, is a confidential slideshow reporting the happenings at the 3GSM Congress Trade Show before the iPhone is launched, where Apple didn't have a booth or a presentation.

The slides are called "iPhone present, but not present...", and reach a level of detail typical for Cupertino, counting even how many times the words "iPhone, Apple or DRM" were mentioned - "1 in 10 words". Apple's EMEA product marketing team charged with putting together the trade show report said in one of the bullet points: "All operators giving very positive comments as they do not want to spill their chances of ranging the iPhone". 

And the conclusion is that: "Although Apple was not present showcasing the iPhone, we were quietly setting the tone and were mentioned in each media, operator and handset vendor discussion". There are other nuggets in there: "Meizu is Chinese electronics maker and first company to closely copy the look and feel of Apple’s iPhone", size comparisons of the iPhone with Samsung F700 and the LG Prada phones, as well as general observations on the trends such as:

We can't wait to see what today's trial leaks will bring.

source: CNET

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20 Comments

1. MeoCao unregistered

Apple was winning so they did not have to look too closely at what others were doing. But I think now SGS3 files are piling up somewhere at Cupertino.

13. -box-

Posts: 3991; Member since: Jan 04, 2012

These references seem to predate the iphone or relate to the original iteration.... LG Prada and Samsung F700 are clues. Explains why the iphone series was gradually made skinny though. Too bad they didn't figure out that hard sharp edges make for a "look and feel" that is unpleasant, and forces many owners to get cases for their device, negating the attempt at thinness

21. jroc74

Posts: 6023; Member since: Dec 30, 2010

I find it funny that the iPhone isnt present....and the F700 and LG Prada is.... Coincidence? This alone should have Samsung in the clear for the home button and round corners....

2. tedkord

Posts: 17085; Member since: Jun 17, 2009

They were clearly looking at the Android notification system.

7. XPERIA-KNIGHT unregistered

hahaha......indeed!

14. InspectorGadget80 unregistered

they got away with it and still SUES/BAN certain Device. Apple surely will try to copy from JELLYBEAN.

3. SGSatlantis

Posts: 227; Member since: Jul 20, 2011

"Meizu is Chinese electronics maker and first company to closely copy the look and feel of Apple’s iPhone" Meizu... good luck

4. JC557

Posts: 1917; Member since: Dec 07, 2011

Considering that they only sell their phones in China it shouldn't be too bad. They do make pretty good MP3 players but everything else is meh, especially software-wise.

5. SGSatlantis

Posts: 227; Member since: Jul 20, 2011

Well in case they go global then, or decide to make an iPod Touch competitor.

6. JC557

Posts: 1917; Member since: Dec 07, 2011

I thought they already did make an iPod Touch competitor for the Chinese market? Either way it still wont see the light of day in the US...officially that is.

10. Aeires unregistered

Apple wants desperately to own the Chinese market, attacking Meizu would be suicidal to that end.

11. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Meizu won't hear from Apple unless they start becoming really profitable.

17. remixfa

Posts: 14605; Member since: Dec 19, 2008

meizu wont hear from apple because they are a Chinese company. Good luck suing a Chinese company in china.

20. jroc74

Posts: 6023; Member since: Dec 30, 2010

"Meizu is Chinese electronics maker and first company to closely copy the look and feel of Apple’s iPhone" And yet Apple is trying to throw the kitchen sink at Samsung...lol. They already tried to sue Meizu tho....and lost. And that may be why they are going so hard at Samsung. Thats why I have a lil hope for Samsung. Cuz the real iPhone copy is the phones made by Meizu.

8. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

Apple is the industry leader. Of course they look what Industry is doing, just to make sure they are behind enough. They have rarely been influenced by it, and when they did, they did it with using some common sense, not expensive market researches like others do.

9. anywherehome

Posts: 971; Member since: Dec 13, 2011

yes, Apple doesnt need even to think....he just knows what we need :-D

12. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Of course Apple was paying attention to their competitors... how else are this far into lawsuit-mania?

15. networkdood

Posts: 6330; Member since: Mar 31, 2010

Apple loves contradiction.

18. speckledapple

Posts: 902; Member since: Sep 29, 2011

If I were a judge and I wanted someone to make their case by proving that their accusations are similar to what both do, this would be the way to do it. Smart moves.

22. webOSlove unregistered

Aha I knew Apple would pull some crap like that ! They copied the webOS wave launcher and Android notifications .

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