Samsung trial evidence reveals Apple patting itself on the back for silent presence at events, studying the competition
posted by Daniel P. / Aug 16, 2012, 3:56 AM
The latest of docs that show Apple is actually paying a lot of attention to what is going on in an industry it is in, or intends to conquer, is a confidential slideshow reporting the happenings at the 3GSM Congress Trade Show before the iPhone is launched, where Apple didn't have a booth or a presentation.
The slides are called "iPhone present, but not present...", and reach a level of detail typical for Cupertino, counting even how many times the words "iPhone, Apple or DRM" were mentioned - "1 in 10 words". Apple's EMEA product marketing team charged with putting together the trade show report said in one of the bullet points: "All operators giving very positive comments as they do not want to spill their chances of ranging the iPhone".
And the conclusion is that: "Although Apple was not present showcasing the iPhone, we were quietly setting the tone and were mentioned in each media, operator and handset vendor discussion". There are other nuggets in there: "Meizu is Chinese electronics maker and first company to closely copy the look and feel of Apple’s iPhone", size comparisons of the iPhone with Samsung F700 and the LG Prada phones, as well as general observations on the trends such as:
Apple was winning so they did not have to look too closely at what others were doing. But I think now SGS3 files are piling up somewhere at Cupertino.
posted on Aug 16, 2012, 4:19 AM 3
Posts: 3991; Member since: Jan 04, 2012
These references seem to predate the iphone or relate to the original iteration.... LG Prada and Samsung F700 are clues. Explains why the iphone series was gradually made skinny though. Too bad they didn't figure out that hard sharp edges make for a "look and feel" that is unpleasant, and forces many owners to get cases for their device, negating the attempt at thinness
posted on Aug 16, 2012, 8:07 AM 3
Posts: 17085; Member since: Jun 17, 2009
They were clearly looking at the Android notification system.
posted on Aug 16, 2012, 4:24 AM 23
Posts: 227; Member since: Jul 20, 2011
"Meizu is Chinese electronics maker and first company to closely copy the look and feel of Apple’s iPhone" Meizu... good luck
posted on Aug 16, 2012, 4:25 AM 8
Posts: 1917; Member since: Dec 07, 2011
Considering that they only sell their phones in China it shouldn't be too bad. They do make pretty good MP3 players but everything else is meh, especially software-wise.
posted on Aug 16, 2012, 4:50 AM 2
Posts: 2383; Member since: Jul 18, 2010
Meizu won't hear from Apple unless they start becoming really profitable.
posted on Aug 16, 2012, 7:12 AM 5
Posts: 6023; Member since: Dec 30, 2010
"Meizu is Chinese electronics maker and first company to closely copy the look and feel of Apple’s iPhone" And yet Apple is trying to throw the kitchen sink at Samsung...lol. They already tried to sue Meizu tho....and lost. And that may be why they are going so hard at Samsung. Thats why I have a lil hope for Samsung. Cuz the real iPhone copy is the phones made by Meizu.
posted on Aug 16, 2012, 6:15 PM 0
Posts: 637; Member since: Oct 18, 2011
Apple is the industry leader. Of course they look what Industry is doing, just to make sure they are behind enough. They have rarely been influenced by it, and when they did, they did it with using some common sense, not expensive market researches like others do.
posted on Aug 16, 2012, 5:20 AM 1
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