Samsung lending its exclusive foldable phone display to Oppo and Xiaomi to 'grow the ecosystem'

Samsung lending its exclusive foldable phone display to Oppo and Xiaomi to 'grow the ecosystem'
Samsung is looking for ways to quickly expand the foldable pones ecosphere once it launches its own such gear early in 2019, tips Korean media today. One of these is to supply flexible OLED panels aimed for bendable handsets to those Chinese manufacturers that are also planning to release such devices, like Oppo or Xiaomi.

Samsung Display has reportedly already fronted samples of potential folder panels to Oppo and Xiaomi in China. The thing is that screens for bendy handsets differ from the typical flexible OLEDs Samsung puts into the Galaxy S or Note lines.

For its third premium line, called Galaxy X/F, or whatever Samsung names it at the end, the flexible screen has to have the touch circuit integrated, and there is only one assembly line in Korea that can produce those. 

Samsung is so certain that it will deliver a superior product, it seems, albeit at a higher price than Xiaomi, Oppo, or Huawei, that it is willing to supply its exclusive panels to these manufacturers, in order to quickly grow the notion of bendable phones in the customers' heads. Analysts are predicting that it will ship up to a million foldable panels for such Gumby handsets next year, and up to 5 million in 2020, so it will be very interesting to watch how this marketing strategy pans out.

source: ETNews (translated)

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10 Comments

1. darkkjedii

Posts: 31664; Member since: Feb 05, 2011

Samsung always at the forefront of innovation.

3. ALMBO6

Posts: 197; Member since: May 28, 2018

Good. They should do better with software updates also

4. Klinton

Posts: 1409; Member since: Oct 24, 2016

Please stop with this 'update' BS. Updates are not good think. Except of bug-fix updates. If you buy new phone, do not update the OS more than once. OS verrsuon depends on the hardware too.

5. AbhiD

Posts: 857; Member since: Apr 06, 2012

If more than one update is ruining your experience blame Samsung for it, that their phones get laggy overtime. Don't speak for other users. And if updates are not good thing and Samsung presumably has all the features from a long time, why not ask Samsung to go back to Kitkat or Lollipop and deliver the latest Experience UI on that? That would be great, no? Infact Samsung should even make it a policy to not deliver any android updates ever! That would be amazing.

6. Klinton

Posts: 1409; Member since: Oct 24, 2016

I guess you are tech ignorat. Right? Well , let me explain again: Every new OS version(new features) is made with the currant hardware tech in mind. And it's valid for iOS and all other Android OEMs. OK I agree that ipones could handle a little more updates, but that's only because iOS updates are not so featurefull as on Android. And btw Samsung is always head and sholders ahed of all others. Many great features came on Android years after Samsung .

7. monkeyb

Posts: 414; Member since: Jan 17, 2018

Samsung is selling screens???? Duh yes. This article completely ignores the fact that Samsung always sells displays to other companies obviously at a very high price. The article instead makes you want to feel like Samsung is doing this to make people more familiar with bendable screen tech. Today its Oppo tomorrow its Apple. They will sell components to all, there is nothing else to discuss. Having said that, I cant wait to see the Galaxy X/F.

8. mootu

Posts: 1541; Member since: Mar 16, 2017

Just because Samsung has forwarded samples to these OEM's does not mean they will use them. There are other OLED makers out there with foldable screens such as BOE. Huawei already use BOE OLED in the Mate 10 Pro and in the current climate Chinese OEM's are more likely to go with other Chinese suppliers where possible.

9. mootu

Posts: 1541; Member since: Mar 16, 2017

Just because Samsung has forwarded samples to these OEM's does not mean they will use them. There are other OLED makers out there with foldable screens such as BOE. Huawei already use BOE OLED in the Mate 10 Pro and in the current climate Chinese OEM's are more likely to go with other Chinese suppliers where possible.

10. kkmkk

Posts: 699; Member since: May 06, 2013

samsung sell more than those manufactures by more than 10 times at least and can produce them at quantity and quality unmatched by them so really Samsung is playing i the filed alone as for now

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