Samsung and Nokia tie for first in featurephone Customer Satisfaction according to J.D. Power

Samsung and Nokia tie for first in featurephone Customer Satisfaction according to J.D. Power
Samsung and Nokia are tied for first place in J.D. Power's latest survey of customer satisfaction in the featurephone end of the mobile industry. Both OEMs tied with a score of 743, above the average score of 735. The survey was conducted amongst 1929 featurephone owners who have had their current device for less than a year. The study took place between February and August of this year.

The study measures four factors including performance (29%), ease of operation (26%), physical design (21%) and features (20%). While the survey does not include smartphones, it does bode well for future smartphone sales for both Samsung and Nokia. That is because most featurephone owners stick with the brand they are familiar with when crossing over to smartphones. LG was third with a score of 732 followed by Pantech (721) Motorola (719) and Kyocera/Sanyo (718).


J.D. Power also came up with some interesting information. For example, 49% of featurephone users who text at least 30 times over a two day period will switch to a different featurephone or a smartphone over the next 12 months. For those who text less than 10 times over a two-day span, only 32% plan to switch featurephones or move up to a smartphone over the next year. Those who text more than 30 times in a two day period are more apt to be dissasatisfied with their featurephone. More than half of those surveyed, 57% to be exact, bought a featurephone due to the price of the handset or the cost of operating it. 15% chose a featurephone due to its feature set while 14% went by the design or the style of the device.


source: JDPower via NokiaInnovation via DailyMobile

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20 Comments

16. Doakie

Posts: 2478; Member since: May 06, 2009

Wow. Companies still track success or customer satisfaction of feature phones? That's like tracking the customer satisfaction in scooters. Who in the world besides scooter fanatics care about metrics like this?

19. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Feature phones make up half of the mobile phones in the world.. That's huge❕.. Really❔

15. Long1

Posts: 399; Member since: May 18, 2013

ROTFL Don't you realize that Nokia and Samsung tie , means that Nokia is not leader anymore even in the featurephone segment???? It was so far, the only segment were Nokia was leader.

11. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

Hey, where's the iPhone 5S/C?? This should have been a shoe-in win for them - perplexed °•° .......

13. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

one not sure if trolling two the iphone isn't a featurephone ! three i'm sure with ios 7 and how smooth it runs it will come 1st !!!

10. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

I actually switched from a smartphone to a featurephone (from HTC One V to Nokia 206, mainly because I bricked my smartphone and needed a dual-SIM phone badly). I never realised how easy it is to adapt to a featurephone and now I'm hesitant on switching back to a smartphone, although I might give the Asha 50x series a try

2. Ninetysix

Posts: 2967; Member since: Oct 08, 2012

I remember using featurephones back in the 90's.

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I remember using mine back in 2005 with Sprint. Never again.

22. SleepingOz unregistered

HAHAHAH

1. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Great news for Nokia, and Microsoft.. Now, all Microsoft has to do is let the Nokia team keep doing what they do best with the Asha, and WP lineup.. Heck, just turn them all into Lumias running WP...

6. Augustine

Posts: 1043; Member since: Sep 28, 2013

What Nokia's ranking in feature phones has to do with smartphones boggles the mind...

7. rusticguy

Posts: 2828; Member since: Aug 11, 2012

PR Spin just like TESLA did wrt NTSA safety rating :)

8. rusticguy

Posts: 2828; Member since: Aug 11, 2012

NHTSA*

9. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Key word you said "your mind"

12. alterecho

Posts: 1106; Member since: Feb 23, 2012

"Great news for Nokia, and Microsoft." This is Nokia's effort and has nothing to do with MS or its WP. If Nokia had involved Microsoft/WP in this, it would have been relegated to the back, of the rankings.

17. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

This is great news for Nokia, and Microsoft❕❕

14. Long1

Posts: 399; Member since: May 18, 2013

ROTFL Don't you realize that Nokia and Samsung tie , means that Nokia is not leader anymore even in the featurephone segment????

18. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

I don't care about your petty competitive way of thinking.. All I care about, and see is that Nokia is ranked high in customer satisfaction.. What Samsung does doesn't interest me... This is great news for Microsoft and Nokia❕

21. Augustine

Posts: 1043; Member since: Sep 28, 2013

"I don't care about your petty competitive way of thinking.. All I care about, and see is that Nokia is ranked high..." O, the contradiction!

20. akki20892

Posts: 3902; Member since: Feb 04, 2013

Brilliant news Only for Nokia. ms just bought device department not company and they r not Nokia, they r ms. We r seeing Nokia on chart not ms.

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