On S8 announcement day, Samsung took over Times Square

On S8 announcement day, Samsung took over Times Square
Samsung has really been investing heavily into marketing for the past years. After all, in order to make it in this oversaturated and highly competitive market, you not only need to have a great product, but ensure that the potential customers are aware of it. With the Galaxy S8's announcement, Sammy went extra flashy.

On March 29th, the day of the Galaxy S8 and S8+'s announcement, Samsung staged a takeover of New York City's Time Square. All the screens in the commercial hub went blue with footage of a whale, peacefully swimming from one of the displays to another. The words Galaxy S8 and the phone's teaser image, which only shows a top and bottom bezel, were also present at spots. A troupe of performers hopped to dance and surprise passersby, prompting them to stop and soak in the glorification of the next shiny smartphone.

Of course, if you stage a total takeover of one of the world's most popular intersections, you'd want everybody to know. So, Sammy recorded a video and shot a bunch of photos of the event. You can enjoy them in the slideshow below. Let's all act like we don't see an iPhone 6 in one of the photos.


source: Samsung (YouTube)

Related phones

Galaxy S8
  • Display 5.8" 1440 x 2960 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 835, Octa-core, 2350 MHz
  • Storage 64 GB + microSDXC
  • Battery 3000 mAh(30h talk time)

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26 Comments

1. haruken

Posts: 307; Member since: Nov 06, 2013

All that wasted money for some random whale. They should have shown the futuristic design of the S8 instead, like a real render and not just the bezels.

2. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

My eyes. It's burning.

4. Tech_fan

Posts: 94; Member since: Mar 28, 2017

put them in tim cook @ss, it helps for you..

9. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

You need to learn English. "it helps for you.."

11. Tech_fan

Posts: 94; Member since: Mar 28, 2017

doesnt matter, glad you understand the meaning. now do exacly what i said SHEEP

16. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

Now my eyes are burning from your s**tty English. Go back to school.

18. Tech_fan

Posts: 94; Member since: Mar 28, 2017

go kid play with your friends, you are not supposed to be here KID, this site is for Adults.

26. jonartpop

Posts: 199; Member since: Oct 25, 2012

Just go and learn English lol.

3. dil2abu

Posts: 315; Member since: Nov 09, 2011

Samsung is known for their good marketing. SONY should learn from them. If SONY market their XZP like this, There is a chance for them.

5. bucky

Posts: 3791; Member since: Sep 30, 2009

Samsung is known for its heavy marketing. Otherwise, it's terrible.

14. maherk

Posts: 6966; Member since: Feb 10, 2012

Terrible? How?

19. bucky

Posts: 3791; Member since: Sep 30, 2009

Paying the same actors as Apple to be in their commercials, stars on social media saying they love their Samsung with a message "sent from my iPhone" on the bottom just for starters.

24. maherk

Posts: 6966; Member since: Feb 10, 2012

Same actors? Who are those actors?

6. Cat97

Posts: 1937; Member since: Mar 02, 2017

Not with those bezels.

8. Hallyu

Posts: 790; Member since: Jul 21, 2015

Ah, you expect a poor brand like sony to spend such a huge money? Lol I'm sure it's gonna bankrupt after this ads. Moreover there no use to do such a thing since it's product is far less attractive than others' by today standard.

25. omnitech

Posts: 1131; Member since: Sep 28, 2016

Sony marketing is much better actually. I bought many Sony products based strictly on hype and commercials. Samsung products I buy based on specs/value and that they just give you everything for the same price other companies give you the bare minimum.

7. Hallyu

Posts: 790; Member since: Jul 21, 2015

The king just showed off its invincible power. This is a good way to shut some baseless and delusional claim that Samsung was going to struggle with its mobile division after the note 7 fiasco. True Samsung fans are much more intelligent and won't fall for such backward thinking. The S8 gonna prove those haters and rotten fruit paid trolls that they were messing with the wrong guy. Apple can only play with weak and small @ss company like sony, not the real boss Samsung and LG.

10. bucky

Posts: 3791; Member since: Sep 30, 2009

This is the dumbest comment I've read in a while. Congrats.

12. mixedfish

Posts: 1562; Member since: Nov 17, 2013

Empty and soulless, full of bravado, just like Samsung in this article.

13. Youngquenga41

Posts: 82; Member since: Apr 03, 2017

It doesn't get any dumber than you troll.

22. sissy246

Posts: 7124; Member since: Mar 04, 2015

OMG LMAO , totally agree with you

15. Tabby_Tiger

Posts: 305; Member since: Jan 23, 2017

As silly as your comments are, they are bloody hilarious! Welcome back our Korean friend.

23. sissy246

Posts: 7124; Member since: Mar 04, 2015

Well you are right, at least he does give us a good laugh.

17. Tech_fan

Posts: 94; Member since: Mar 28, 2017

very nice Hallyu... SHEEPS are Burning

20. bucky

Posts: 3791; Member since: Sep 30, 2009

The child sheep is calling others sheep...

21. Hallyu

Posts: 790; Member since: Jul 21, 2015

Yep, great to see that. LOL You too are doing good, buddy !

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