On S8 announcement day, Samsung took over Times Square
On March 29th, the day of the Galaxy S8 and S8+'s announcement, Samsung staged a takeover of New York City's Time Square. All the screens in the commercial hub went blue with footage of a whale, peacefully swimming from one of the displays to another. The words Galaxy S8 and the phone's teaser image, which only shows a top and bottom bezel, were also present at spots. A troupe of performers hopped to dance and surprise passersby, prompting them to stop and soak in the glorification of the next shiny smartphone.
Of course, if you stage a total takeover of one of the world's most popular intersections, you'd want everybody to know. So, Sammy recorded a video and shot a bunch of photos of the event. You can enjoy them in the slideshow below. Let's all act like we don't see an iPhone 6 in one of the photos.