New Microsoft ad takes on the Apple iPhone 5s and Apple iPhone 5c

New Microsoft ad takes on the Apple iPhone 5s and Apple iPhone 5c
Microsoft's ad team has been on the ball lately, starting with the hilariously true "The Wedding," which showed Apple and Samsung fanboys at each others' throats. Earlier on Friday, we showed you the behind the scenes making of the sequel to that ad called "The Recital," which was even funnier than the original. Now, Microsoft is on the attack mode once more and this time the verbal daggers are aimed at Apple and the new Apple iPhone 5s and the Apple iPhone 5c.

The ad is supposed to capture a couple of meetings held at Apple's campus earlier this year and even starts with a shot at the unannounced (and late) Apple iWatch. The ad splices together two separate meetings with two members of Apple's design team talking to actors portraying Apple CEO Tim Cook and Design chief Jony Ive. "We're going to give the pople what they want. We're giving them the finger," says the male design team member before the female designer quickly interjects "...prints. Fingerprints Touch ID." Oh Microsoft, you are so naughty!

Talking about how light the new iPhone will be, one designer says that we did this by getting the megapixels down to 8. The ad even takes a shot at Ive's comment on video about the Apple iPhone 5c being "beautifully unapologetically plastic".  Even the most hard core Apple fan will have to agree that Microsoft has done a great job here.



source: WindowsPhone via AppleInsider

Related phones

iPhone 5s
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1570 mAh(10h 3G talk time)
iPhone 5c
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A6, Dual-core, 1300 MHz
  • Storage 32 GB
  • Battery 1507 mAh(10h 3G talk time)

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34 Comments

1. ocilfa

Posts: 334; Member since: Aug 03, 2012

Thats hilarious! I love the part where there is nothing and it says "This video is private". SMH...

22. noler

Posts: 326; Member since: Aug 19, 2013

I busted out laughing after this line, thank you phonearena.

2. kozza3

Posts: 778; Member since: Oct 17, 2012

nice, post a private video....

3. HeWhoDoesNothing

Posts: 158; Member since: Jul 15, 2013

Dammit! I wanted to watch it..

4. atbaan

Posts: 15; Member since: Dec 13, 2012

watch the video at ht tp://w ww.businessinsider.com/microsoft-video-making-fun-​of-the-iphone-5s-and-iphone-5c-2013-9 remove the gaps

6. kozza3

Posts: 778; Member since: Oct 17, 2012

thanks

13. CX3NT3_713

Posts: 2363; Member since: Apr 18, 2011

Thanks buddy

5. androiphone20

Posts: 1654; Member since: Jul 10, 2013

apparently this clearly tells me Microsoft has nothing good to say about their products so they go on bashing other OEMs, okay okay seroiusly, someone control these kids!

15. Commentator

Posts: 3723; Member since: Aug 16, 2011

It's way better than the recent lame ones that paint consumers of other products as viscious, incompetent buffoons, imo.

17. -box-

Posts: 3991; Member since: Jan 04, 2012

Yeah, because no company has done that ever... Apple's "I'm a mac"... Apple's iphone ads Samsung's galaxy ads... Car ads (mostly gm...) Etc., etc.

19. androiphone20

Posts: 1654; Member since: Jul 10, 2013

you're clearly talking aboyt better OEMs aren't you?

23. -box-

Posts: 3991; Member since: Jan 04, 2012

What? Not really. Listing notable ads that have done little more than attack competitors without saying much about their own product. I wouldn't say any if the brands I mentioned are "better" overall than any other.

28. TROLL

Posts: 4851; Member since: Apr 13, 2012

Very true! There Lumia phones are POS™ even iP4,iP5 is much better than their brand and platform! Even Nseries, Eseries are way much better than Lumia ™

7. Penywyz

Posts: 255; Member since: Aug 13, 2013

Pretty funny

8. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Yes, the Lumias are also unapologetically plastic. So what is it that Microsoft is saying about their phones?

9. androiphone20

Posts: 1654; Member since: Jul 10, 2013

This makes Microsoft look desperate. Balmer would never have allowed this!

10. androiphone20

Posts: 1654; Member since: Jul 10, 2013

... The more threatened people feel, the more they will lash out.

11. davecann2

Posts: 460; Member since: Mar 15, 2011

I smell desperation on the part of Microsoft. When a product sucks the manufatcure has no choice but to bash the competition because they cant sell thier devices on their own merits. Microsoft = fail

33. Pancholo

Posts: 380; Member since: Feb 27, 2012

So according to your logic, if you suck balls as an enterpreneur, you will have "no choice but to bash the competition." Please, tell me more.

12. CX3NT3_713

Posts: 2363; Member since: Apr 18, 2011

Buhuhuhahahaaaa #timetoswitch , "everyone loves gold" lmao

14. Commentator

Posts: 3723; Member since: Aug 16, 2011

Apple should counter with this: http://www.youtube.com/watch?v=mlRWqqWay7c

16. GoBears

Posts: 456; Member since: Apr 27, 2012

That was an absolutely horrible video. All those involved with it's production should be looking for work by now. WP is doomed if this is the best they can deliver. Sad part is now they are going to take Nokia down with them.

18. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Microsoft is venturing in the comedy business now, the tech industry sucks!

24. -box-

Posts: 3991; Member since: Jan 04, 2012

I have a feeling it isn't an official video, maybe one done just for internal distribution, since it lacks the polish and background music (and background-sound-free audio) an actual ad would have.

20. cezarepc

Posts: 718; Member since: Nov 23, 2012

I can't see the vid, says: This video is private

21. -box-

Posts: 3991; Member since: Jan 04, 2012

Since it's been made private, I'm thinking it wasn't an official video. Looks more like something private individuals would have made. Very amusing, though. I'm enjoying the apple polishers' mindlessly ignorant indignation.

30. illusionmist

Posts: 157; Member since: Jan 29, 2013

It was posted on the official Windows Phone channel, and then MS pulled it. Apparently somebody remembered what Steve Jobs said about them: "The problem with Microsoft is they just have no taste. They have no taste and I don’t mean that in a small way, I mean that in a big way."

25. suneeboy

Posts: 201; Member since: Oct 02, 2012

Just go on YouTube and its all over. Its definitely not an MS commercial. The production quality is terrible, there are no mics, or music, the edit job was done in Windows Movie Maker, and there is no MS branding. Actually there isn't any company branding. It just says "#timetoswitch" at the end...but switch to what? Just someone who wanted to get at Apple.

26. promise7

Posts: 894; Member since: Jul 03, 2013

this isn't an ad, it's a parody someone made, i doubt microsoft. what's w/ the misleading headlines today? here's the video for those who missed it, http://youtu.be/20LgureMuWo

27. muser793

Posts: 60; Member since: Aug 15, 2013

youtube.com/watch?v=mNeMbO4nnT4 this is public :D best ad ever Well played MS :D

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