Behind the scenes of the rollicking "Recital" ad for the Nokia Lumia 1020

Behind the scenes of the rollicking "Recital" ad for the Nokia Lumia 1020
Back in April, Microsoft created an epic ad showing Apple and Android fanboys battling it out with fists at a wedding. The main story was that the waiters in the back with the Nokia Lumia 920 didn't partake in the fisticuffs, being above the fray. The ad proved to be so popular (even with Apple and Android fans) that a sequel was ordered.

Still in current rotation, "The Recital" is a brilliant follow-up that continues the iOS vs. Android battle. This time, it's all about the cameras on the respective phones, an area that is being hotly contested by manufacturers right now. Add to the tensions between fans of both platforms, the natural desire for parents to want to capture the best shot possible of their kids performing, and you have the makings for a disaster. Once again, there is a major battle taking place while the parents with the Nokia Lumia 1020 calmly observe what is going on around them. Even though they are seated in the back, their phone makes it seem like they are sitting in the front. Over 7.9 million people have viewed "The Recital," surpassing the figure for "The Wedding." Just like it should work with phones, the sequel outdoes the original.

The video below is a behind the scenes look at how the ad was made. A look inside the creative process is always interesting and this is no exception. Users of any platform should take a peak (even BlackBerry 10 users who seem to have been forgotten) by clicking on the video below.

source: WindowsPhoneBlog via WMPoweruser

Related phones

Lumia 1020
  • Display 4.5 inches
    1280 x 768 pixels
  • Camera 41 MP (Single camera)
    1.2 MP front
  • Hardware Qualcomm Snapdragon S4 Plus
    2GB RAM
  • Storage 32GB,
  • Battery 2000 mAh
  • OS Windows Phone 8.1


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