Behind the scenes of the rollicking "Recital" ad for the Nokia Lumia 1020

Behind the scenes of the rollicking
Back in April, Microsoft created an epic ad showing Apple and Android fanboys battling it out with fists at a wedding. The main story was that the waiters in the back with the Nokia Lumia 920 didn't partake in the fisticuffs, being above the fray. The ad proved to be so popular (even with Apple and Android fans) that a sequel was ordered.

Still in current rotation, "The Recital" is a brilliant follow-up that continues the iOS vs. Android battle. This time, it's all about the cameras on the respective phones, an area that is being hotly contested by manufacturers right now. Add to the tensions between fans of both platforms, the natural desire for parents to want to capture the best shot possible of their kids performing, and you have the makings for a disaster. Once again, there is a major battle taking place while the parents with the Nokia Lumia 1020 calmly observe what is going on around them. Even though they are seated in the back, their phone makes it seem like they are sitting in the front. Over 7.9 million people have viewed "The Recital," surpassing the figure for "The Wedding." Just like it should work with phones, the sequel outdoes the original.

The video below is a behind the scenes look at how the ad was made. A look inside the creative process is always interesting and this is no exception. Users of any platform should take a peak (even BlackBerry 10 users who seem to have been forgotten) by clicking on the video below.

source: WindowsPhoneBlog via WMPoweruser

Related phones

Lumia 1020
  • Display 4.5" 768 x 1280 pixels
  • Camera 41 MP / 1.2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 32 GB
  • Battery 2000 mAh(13.3h 3G talk time)



1. Googler

Posts: 813; Member since: Jun 10, 2013

Don't fight, just be happy with what you own.

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I'm happy with my S3, though I'll be happier with my Note 3 next month. :)

4. Googler

Posts: 813; Member since: Jun 10, 2013

I'm not quite ready for a phablet but when it's time, a Note will be my first choice. All 3 so far have been beasts.

14. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

You took the words right out of my mouth lmbo

2. PapaSmurf

Posts: 10457; Member since: May 14, 2012

"Awww 8MP. Is that the baby's first cameraphone?" "Is that the gimmicky S3 or the gimmicky S4?" "GO FACETIME YOURSELF!" Microsoft hit it out of the ballpark with the commercial, and the behind the scenes footage is no exception. :)

5. MEeee

Posts: 440; Member since: Oct 19, 2011

Good luck with video recording with the lumia all the way in the back. 4X lossless zoom is still not good enough. I always use a real camcorder and digital camera for these occasions.

9. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

laughed at - "how's this for a Drama Shot"

6. mousesports

Posts: 286; Member since: Feb 28, 2013

Only tards like you .. droids !!! Every day , same sht , same noobs , same kids , same tards who loking for games and useless apps ... GTFO!

8. PapaSmurf

Posts: 10457; Member since: May 14, 2012

You okay buddy?


Posts: 4851; Member since: Apr 13, 2012

He's never OK! He is in real jealousy He is a hardcore NomiaWp8 fanboy His brand and platform is failing, so he's always raged and violent towards Android Fandroids He is totally ill He needs wise counselling and therapy ™

7. Sauce unregistered

Notice how the only thing the Lumia likes to show off is its camera. Good camera. Terrible interface/ecosystem.

11. grapeseed87

Posts: 123; Member since: Mar 13, 2013

Hahahaha Good one! Thanks I needed that. XD. Love original jokes.

13. Sauce unregistered

Yea cracks me up every time I think about that phone everytime also guy. Don't get me wrong, the phone build and exterior design is gorgeous and the camera is great but the ecosystem as a whole completely sucks.

10. Rexperia

Posts: 136; Member since: Sep 28, 2012

Nokia is getting ridicullas now... i was adore this company but now i turning my back on you Nokia, you're acting like an amateur artist and trying to get some attention, poor you.. good luck for the new owner by Microsoft and may R.I.P beloved Nokia.

12. willard12 unregistered

So, microsoft, the software maker, produced a commercial that is 100% about Nokia's camera hardware. It was obvious with this commercial they would acquire Nokia. I hope their customers can watch this video using their Youtube App soon.

16. Rehankhan

Posts: 323; Member since: Oct 24, 2012


15. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Wtg MS, another good add. That is gold to me, I'm android but watching. Unleash your os so some old wm guys can get into wp.

18. Ikechukwu

Posts: 262; Member since: Oct 03, 2011

This ad got me laughing for about 10 mins straight. I just couldn't help but imagine a real life scenario. BTW, I Got my Z Ultra last week but my Lumia 920 is going nowhere. Excellent camera with Nokia Pro Cam :)

19. timezone

Posts: 87; Member since: Jun 16, 2013

Great commercial, great smartphone. Those that put down the windows smartphone either never held one or is jealous. It is the secret Apple and Google hope you never find out.

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