Essential might be up for sale, but Andy Rubin suggests its next product will be "game-changing"

Essential might be up for sale, but Andy Rubin suggests its next product will be
Bloomberg today has it that Essential Products Inc., maker of the intriguing Essential Phone that debuted last year, may be up for sale. Reportedly, people familiar with the matter say that Essential has "canceled development of a new smartphone" while hiring advisors from Credit Suisse Group AG in order to find potential buyers.

Allegedly, at least one (unnamed) suitor has already shown interest in acquiring Essential. According to Bloomberg, the company is considering a complete sale, including all hardware products and patent portfolio.

Not long after Bloomberg's report hit the Internet, Essential founder (and former Android boss) Andy Rubin responded to it on Twitter. While Rubin doesn't really deny (or confirm) the fact that Essential is up for sale, he does clarify some things, including the fact that his company "always" has multiple products in the making, and does not shy away from "canceling some in favor of the ones we think will be bigger hits." So Bloomberg seems to be correct in affirming that a new Essential phone was canceled. Nevertheless, Andy Rubin mentions that the company is currently "putting all efforts" into developing "future, game-changing products, which include mobile and home" devices.


This being said, we're certainly expecting a new Essential smartphone - other than the canceled one - to arrive soon as part of the company's mobile plans. It remains to be seen whether or not this upcoming handset can be game-changing, and if Essential will have a new owner (or maybe owners) by then. Bloomberg notes that a final decision on the company's sale has yet to be made.

Launched in the summer of 2017, the first Essential Phone (model name PH-1, pictured above) was initially priced at $699 and didn't sell well. However, following price cuts, numerous software updates, and the introduction of multiple color versions, it's said that Essential has now sold over 150,000 handsets - not too bad for such a young company.  

The original Essential Phone kind of started the notch trend (if we can call it that), and it's still one of the most interesting handsets on the market - thanks in no small part to the materials that it's made of (including titanium). We have to wait and see if the next Essential smartphone follows in its footsteps, or if it's going to carve out a new, wild path.

sources: Bloomberg, Andy Rubin (Twitter)

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  • Display 5.7" 1312 x 2560 pixels
  • Camera 13 MP / 8 MP front
  • Processor Qualcomm Snapdragon 835, Octa-core, 2450 MHz
  • Storage 128 GB
  • Battery 3040 mAh

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31 Comments

1. fyah_king unregistered

Typing this on my amazing essential phone.:)

13. master-mkk

Posts: 214; Member since: Aug 27, 2014

so essentially you have no clue what a good smartphone is there is an iPhone and then there is iPhone wanna be

15. cmdacos

Posts: 3970; Member since: Nov 01, 2016

Very wrong if you think an iPhone is the be all and end all of Smartphones.

18. fyahking

Posts: 1146; Member since: Jan 28, 2015

K, go back to your mama's basement.

23. dimas

Posts: 3324; Member since: Jul 22, 2014

Let's help him tuck his bed. He might even need an adult diaper.

19. EvilAPi

Posts: 116; Member since: Sep 25, 2017

No phone is perfect, you dumb.

22. dimas

Posts: 3324; Member since: Jul 22, 2014

master mkk is the perfect isheep mascot. Disrespecting people's choices just because the product don't have an apple logo.

30. sgodsell

Posts: 7031; Member since: Mar 16, 2013

Anyone buying an iPhone 8, 7, 6s, 6, or the plus versions is an iDiot these days. They are overpriced, and limited in both hardware and features.

31. sgodsell

Posts: 7031; Member since: Mar 16, 2013

All true.

2. DurTeeDee

Posts: 151; Member since: Sep 05, 2014

i still want one maybe in 2 years ill pick one up

8. toukale

Posts: 617; Member since: Jun 10, 2015

Stop that, this phone is not essential at all.

11. TechNeck

Posts: 647; Member since: Aug 29, 2014

It's his opinion and he's entitled to it. Don't tell him to stop. :/

12. maherk

Posts: 6749; Member since: Feb 10, 2012

No seriously, stop that, not only you're repeating a joke that is as old as this phone, but you're so thirsty for attention that you had to post the same "joke" twice in this comments section.

3. maherk

Posts: 6749; Member since: Feb 10, 2012

I hope they do release at least another phone. I loved my Essential phone and I would ditch my S9 for the second iteration of the phone. They have a great team that keeps on pushing updates for the software, and always communicating with their community on Reddit and listening to what they want in their next software update. Add to that the great design, and the top notch build quality. I hope they do well and survive, and bless us with another piece of hardware.

7. Finalflash

Posts: 4063; Member since: Jul 23, 2013

I'm using one right now and can honestly say the build quality is the best in the industry and materials are actually premium.

10. maherk

Posts: 6749; Member since: Feb 10, 2012

The only con I can think about is the speaker and it's location, apart from that, definitely the best phone I've ever owned design and build quality wise.

27. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Well said man. Fingers crossed they hang around yet one way or another. Love mine a lot.

4. Foxgabanna

Posts: 582; Member since: Sep 11, 2016

Would you get this over a One Plus 6?

5. fyahking

Posts: 1146; Member since: Jan 28, 2015

Yep!! Especailly, when my essential phone is $450 cheaper for the same 128GB.

9. maherk

Posts: 6749; Member since: Feb 10, 2012

Definitely. I'm not exaggerating when I say that with a proper Gcam port, you do get pictures that can challenge the Pixel 2's quality. It's a great device that was ruined by the early reviews that were rushed and never gave Essential the same treatment they give to other OMEs. They always leave a disclaimer that the phone they're reviewing still running on a pre production software, but they were quick to shoot down the Essential phone and talk about how terrible the camera and software were.

6. toukale

Posts: 617; Member since: Jun 10, 2015

I guess this phone was not essential at all then.

14. master-mkk

Posts: 214; Member since: Aug 27, 2014

all android smartphones are rubish nothing beats the great iPhone anyone with mind and reason will know even the iPhone 3g is better in every way than all the new android s**t smartphones combined there is an iPhone and then there is iPhone wanna be

16. cmdacos

Posts: 3970; Member since: Nov 01, 2016

Lol you are fully brainwashed. Enjoy your teenager's toy.

29. Penny

Posts: 1844; Member since: Feb 04, 2011

Don't feed the obvious troll...

17. Texman82

Posts: 8; Member since: Apr 07, 2018

I wonder if Amazon will buy them and get back into the phone business, dedicated Alexa button and all...

21. Bunstate

Posts: 6; Member since: May 24, 2018

Seriously imagine Amazon really take the deal and fire another round of smartphone with Alexa.

24. mrochester

Posts: 953; Member since: Aug 17, 2014

No surprises here. Using Android was a big mistake.

25. jonathanfiuwx

Posts: 179; Member since: Mar 10, 2017

No to Amazon, read the news on the Alexa that secretly recorded conversations this week

* Some comments have been hidden, because they don't meet the discussions rules.

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