No place for two: Nokia phones will be rebranded as Microsoft Lumia

No place for two: Nokia phones will be rebranded as Microsoft Lumia
Microsoft has confirmed to fellow media that it will send the Nokia and Windows Phone brands to the pit. In the weeks ahead, Redmond will start using "Microsoft Lumia" for social media accounts and, eventually, mobile devices. Reportedly, Nokia France's social accounts will be the first to adopt the new branding. This step will follow the renaming of Windows Phone apps to Lumia apps, and will precede the upcoming holiday advertising campaign, which will be promoting "Lumia" - not Nokia.

Microsoft hasn't revealed how future Windows Phone smartphones will be branded. Most probably, it will be some combination of Microsoft and Lumia logos on their front and back panels, which proudly featured the Nokia logo as of recent. While the rebranding is harmless and predictable, it represents a strong symbolic sign. Nokia, the phone maker, is dead. Long live Nokia - the communications equipment researcher and manufacturer. 

As Nokia phones disappear from the market, future generations will have to open an encyclopedia to learn that the Finnish company was once the world's most important phone maker. Maybe they will appreciate that the same people who built the Nokia phones their elders fondly remember are behind those Microsoft Lumia smartphones. But let's not get too sentimental. To us, it's good products that matter first, and history is second.

source: The Verge

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146 Comments

1. boosook

Posts: 1442; Member since: Nov 19, 2012

Well, we already knew it, it was just a matter of when. What's surprising is the ditching of the Windows Phone brand! I see it as the acknowledgment of the failure of WP, that never gained traction despite Microsoft and Nokia's effort.

2. tech2

Posts: 3487; Member since: Oct 26, 2012

They are not ditching WP brand because it was a failure (although I admit it was a failure) but because they want to 'unify' the experience of Windows 10. They apparently want the same OS in handsets, tablet and desktops/laptops. Somehow they still haven't learned their lesson of leaving the tablet and full windows separate. I don't know why they still insist on keeping the same OS and not doing it the apple way of keeping the Mac OS and iOS seperate. All they need to do is get rid of RT and merge it with WP that's all.

6. Manti123

Posts: 207; Member since: Apr 10, 2014

I have no idea how the big marketing PhDs at Microsoft fail to realise how much the Nokia name means in the very markets where WP has been selling. Nokia is the sole reason WP didn't completely fail and they're taking away their best marketing value... it's silly really. It will be their downfall. Nokia will come back in 2016 .. Everyone must hate microbitch ... Go to hell

9. Johnnokia

Posts: 1158; Member since: May 27, 2012

I had the feeling that this day is coming since the very first days when the bastard trojan horse came to Nokia. He had the intention to destroy Nokia from the beginning, then guided Nokia to the hell . I wish Microsoft die with a worse end I also hope Nokia comee back in 2016 with a new geat era.

11. tech2

Posts: 3487; Member since: Oct 26, 2012

Are you angry coz you'll need to change your name to JohnMicrosoftMobile from JohnNokia ?

19. akki20892

Posts: 3902; Member since: Feb 04, 2013

Lol....good one.

20. Johnnokia

Posts: 1158; Member since: May 27, 2012

Why would I do that ?? I'm very loyal to Nokia and will remain forever. I used to buy Nokia phones and persuaded my friends and family to do so every year just to show support for Nokia. Actually, Nokia is the founder of real smartphone world and without them, today would have been much more different. Do you know how many patents still Nokia have ?. I believe they will come back soon. Just read Nokia's history and you will see how hard times they faced and then successfully passed since its establishment in 1865.

24. akki20892

Posts: 3902; Member since: Feb 04, 2013

We all nokians with u brother..... Let's go team Nokia. We all sure that nokia will comeback soon.....we believe

41. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Founder of the 'real' smartphone? What is a 'real' smartphone. What definitions will you throw out to define 'real' smartphone. Cause if history serves correct, the IBM Simon was the first smartphone, able to launch apps, send emails, fax link, Calander etc. Let's not forget that the first Nokia Symbian based smartphone was in 2002, didnt have touch screen. However, Microsoft Windows CE, which did have touch screen support. Know the first release? 1997. Of course phone functionality came in 2001/2 at the same time Nokia was releasing its Symbian based smartphones. Of course that means nothing to you, to you MS is the devil. It is not MS fault or Elop's fault that when Elop came on board, they were HIRING for a CEO, why? Because Nokia was bleeding red, they were DYING. Elop came in, said, let me see a smartphone (meego phones they were working on), not a single phone came forward cause NOKIA didnt have one to present. Imagine that. You have been working for years, and you dont have anything to present the new CEO. Symbian was dead, so much so that Samsung, Cisco and dozens of others TURNED their back on Symbian, it was a cluttered mess of a OS that was draining Nokia. Meego wasnt ready and was far from LTE ready. So 'burning' platform was released, Elop with ties to MS strikes a deal, Nokia survives and then gets bought out for more than they ever would have if MS didnt help them. Before Elop came in NOKIA TURNED DOWN ANDROID. Yes Nokia has tons of patents, need a cookie? MS has tons of patents, Motorola has tons, IBM, Google, Apple etc. Upon last look of patents, MS actually has patents that equal/exceed the amount Google/Apple hold. (googles top 3 patents? advertisement, MS? actual functionality for systems.

101. jromy

Posts: 114; Member since: Feb 26, 2013

*drops mic*

110. jroc74

Posts: 6023; Member since: Dec 30, 2010

When he mentions patents....he should've just said founder of real cellphone world....whatever that means.... But....as far as patents...Motorola and Nokia are legends in the phone world. Not smartphone, but cell phone. I dont think anyone can argue about that.

23. Felix_Gatto

Posts: 942; Member since: Jul 03, 2013

In fact he is still Johnnokia, he is a true Nokia fanboy that despise Microsoft, WP, and Eflop.

27. Manti123

Posts: 207; Member since: Apr 10, 2014

When he is still defending Nokia and blaming Microsoft, so he is a true Nokian. Big respect to you John! No one hates Nokia but more than 90% of people hate Microsoft

80. corporateJP

Posts: 2458; Member since: Nov 28, 2009

^Real talk.

59. lallolu

Posts: 732; Member since: Sep 18, 2012

That was a good one.

67. Ashoaib

Posts: 3285; Member since: Nov 15, 2013

2016? well I heard nokia cannot make phones till 6 years except feature phones

106. jroc74

Posts: 6023; Member since: Dec 30, 2010

I might agree they are ditching the brand because its not taking off like they want it to. I believe the next Nintendo console wont be named Wii....just a guess tho. Ever hear of the MS experiment, Mojave, where they renamed Vista something else and many ppl liked it? http://www.slate.com/articles/technology/technology/2008/08/wandering_through_the_desert_with_windows.html This is a controversial thought...but IMO I think thats what they did with Win 7. Because after SP and updates....Vista was alot better. Look at how they ditched the Win Mo brand. If WP was named Win Mo 7....it might be selling even worse than it is now.

28. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Microsoft is not ditching WP because its a failure you need to research before making such comments, besides WP is not a failure if you look at the world today operating systems, websites, app developers etc are all Windows Phone FlaUI inspired. So its not a failure its the biggest trendsetter in mobile today regardless of what sales may say. Consumer satisfaction rates are a better indication of the quality of a product simply because the consumer actually used the product, WP is right up there with Android and iOS yet sales does not reflect that, things like Carrier support, Carrier employees, a company perception, brand name are all things that can affect the sale of a product, regardless if its actually better even than another product that has sold more. Too bad so many are short sighted. MS wants the same experience across the platform. One product family, One platform, One store, in other words (one adaptive OS). Certain commenters here say they don't know why MS don't leave the tablet and full windows separate. I don't know why they still insist on keeping the same OS and not doing it the apple way of keeping the Mac OS and iOS seperate. Here is why. Rather than creating distinct mobile and desktop environments that work more seamlessly together something that OS X Yosemite has done Microsoft is building a multi-device platform. A single OS that can run flawlessly on the various devices we use. Its simplicity, Microsoft already set the simplicity trend with UI design something the two Big boys Android and iOS have now adopted. Now they are doing across devices, thanks to continuum. This has never been done before but Steve Jobs once famously claimed that it “runs OS X.” It wasn’t true, most people would agree that the iPhone not running OS X was a major factor in its success. The mobile version of Windows 10 won’t need to replicate the functionality of a desktop OS it'll just need to adopt and run a lot more apps . Microsoft had to do something to boost its presence in the mobile OS market. Windows 10 is a hit it will bring in users after all its Windows 10 on your phone. It’s no sure thing, but Windows 10 may be the only way to do it. If they pull this off it could prove to truly dent the Android and iOS duopoly.

29. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Google is now following Windows One experience with Android one at low end and Android Silver at highend, one consistent OS, they are also looking to merge Chrome and Android with Hiroshi Lockheimer acting as its head. OEMs even had to throw cold water on Google one experience Windows imitation. No stock Android said OEMs.http://www.ubergizmo.com/2014/10/android-silver-reportedly-shelved-due-to-lukewarm-response-from-oems/ Google’s Material Design pays homage to Microsoft’s flat, cross-platform Modern UI. Google can't pride itself on being diverse then want one experience across devices, its hypocritical to OEMs and its users. MS has been leading the way in many ways with innovation many are just to blind to

81. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Blah blah blah...3% marketshare, no traction... A special ed student (similar to what you were in your younger days) could tell you that the duck job that Microsoft pulled on Nokia was a rape operation. They crashed on the party due to the soft nature of the company at the time. The board got under the table payoffs from Microsoft. No rocket science there. Get off Elop's nuts for a day...

47. T.Law

Posts: 423; Member since: May 10, 2014

Yawn! WP is indeed a failure with declining market shares.

56. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Pssst it actually increased, small, yes, but considering the 'flood' of android devices, vs the 'flood' of wp, not much to see really.

79. T.Law

Posts: 423; Member since: May 10, 2014

http://www.phonearena.com/news/IDC-Android-increases-its-global-marketshare-lead-over-iOS-in-the-second-quarter_id59385 Because according to your delusional fanboy's logic, going down from 3.4% last year to 2.5% this year can be considered as an increase. Yeah, right!

124. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

It's ok T.Law, you see my post was devoid of putting 'words' that could somehow diminish a persons 'intelligence' but hey screw it, lets open that can of worms. You see, I know it is hard to actually, read and comprehend at the same time. It's ok, it happens. Here let me read the article for you, then comprehend it for you as well. "Windows Phone was third, with a 2.5% share of shipped smartphones globally" Can you read the part that states 'shipped', oh don't forget this was for a quarter of the year, and not actual market share of existing devices. Now i know reading is hard, lets do the math. Take shipped numbers, 8.2 and divide by total 240.5 and you get 0.034 or 3.4%. Yay for math, that was 2013. Do the same for 2014 and you get 2.5% SHIPPED. Market of SHIPPED PHONES. Let that idea sink in.

130. T.Law

Posts: 423; Member since: May 10, 2014

http://www.phonearena.com/image.php?m=Articles.Images&f=name&id=133473&kw=&popup=1 LMAO! Are you blind or something? Or perhaps too biased to swallow the bitter truth or may be just too stupid to read a simple graph. It's not the volume shipped but the ACTUAL MARKET SHARES!

113. jroc74

Posts: 6023; Member since: Dec 30, 2010

Wait a minute...so with WP its because they dont have as many phones out as Android, even tho they sell more than 1 phone too? I can understand this coming from iPhone fans...but WP ones? Cmon... And T Law, exactly...unless there was another one done after Aug. or maybe he meant US market.

125. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Yes more than one phone. Currently you can buy, 635, Icon (930), 1020, 1520, 1350, 521. That was it really. There is some more, but not marketed and certainly not the ones that just started selling in the summer when the report came out. Like blu etc. In the end for every one device windows sells that is easily available to the public, android has about 5-10 options. Lets not forget the utter clueless sales rep. Example, last friday, my job has me testing reps at stores. I go into store, i tell them i have a Powerpoint made in 2012 office presentation i would like to edit on the go, and like the phone with the easiest option. I was pointed to the Note 3. I asked to show me, and we transferred file to the note 3, used polaris office and low and behold, font/spacing/charts and a few other things didnt display right or even at all. He then proceeded to tell me to wait, while he tried 3 different software downloads all failing, though kingsoft seemed to be the best. When i looked at a Nokia device, and stated "Oh isnt that windows, won't that do what i need" I was simply told "Oh yea, i suppose, but the phone doesnt work well, i cant even get gmail to sync." So i went to the phone, loaded up the PP, no format issues, loaded up my gmail account too. Answer was "Oh ok..." he then walked away and started to help another customer who was looking at the note 3. Needless to say. WP has a uphill battle not just on software fronts playing catchup, hardware playing catchup, OEM adoption, and simple foot soldier marketing like a sales rep.

135. jroc74

Posts: 6023; Member since: Dec 30, 2010

Good job informing them that way. Most of the time doing it visually does get the point across better. But...the many phones vs the many more phones debate... Its not just that because Nokia is the dominate player in WP land. Its worse there vs OEM's in Android land as far as getting noticed. I agree....WP has a big uphill battle.

107. jroc74

Posts: 6023; Member since: Dec 30, 2010

Ditching a brand and ditching the platform...are 2 totally different things. MS could have kept the name Win Mo instead of using WP, but didnt. And its a reason they are getting rid of WP. Brand name disaster.

111. jroc74

Posts: 6023; Member since: Dec 30, 2010

Btw...one of the biggest trendsetters, not the biggest. Because last time I checked....big giant phones is a trend now. Hybrid phone/tablet.....phablet is a trend now. I agree that MS was ahead of its time with many things...Surface, (the history of Surface is interesting, before MS also rebranded that to PixelSense so they could use Surface for their tablet name/brand) Kinect....2 things I give them major pros for....agree now about Flat UI (forgot about the Zune) Sad that innovation, forward thinking isnt enough these days. But hey, they make so much off of licenses with Android OEM's they in theory could ditch WP and by fine, might argue and say be better off with money no longer spent on trying to get WP...excuse me MS Lumia.... in more homes, businesses.

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