Microsoft might try BOGO deal to cut high Lumia inventories

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Microsoft might try BOGO deal to cut high Lumia inventories
Microsoft's phone business is not doing well at all. The company shipped 2.3 million handsets last quarter, but actual sell-through numbers were even weaker. According to the company's Amy Hood, the calendar first quarter ended with plenty of Lumia inventory in the company's sales channels. This can lead to a drop in orders for the new quarter, and the return of unsold units to the manufacturer.

According to a tweet from Windows developer David Mealo, the solution to reducing inventory in the sales channel is to offer a BOGO deal. Mealo says that tonight, Microsoft will announce the deal. He says that the BOGO will work like this: Buy the Microsoft Lumia 950 XL and get the Microsoft Lumia 950 for free.

Keep in mind that the BOGO deal is totally speculation at this point. Still, if Microsoft does want to reduce its inventory, this would be a good way to accomplish that goal in a timely manner.


source: @techSage via MSPoweruser
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