Microsoft continues iPad dissing campaign with latest Surface ads

Microsoft continues iPad dissing campaign with latest Surface ads
Microsoft is showing no signs of slowing down in its increasingly aggressive marketing onslaught, and the latest pair of Surface ads dissing the iPad is a testament to that.

The new duo of advertisements join the Surface versus the iPad club, and this time around targets areas such as the lack of support for multiple profiles on the Apple slate, along with the arguable advantages the Surface offers in the kitchen. These may sound like nit-picking, but Redmond has actually been on a mission to showcase the advanced productivity features of its wears, compared to the sometimes admittedly limited options that Apple hardware and software offers.

Another ad, dissing the lack of USB port (and really, we're giving Microsoft this one), was released just yesterday.

In all honesty, Microsoft has been taking an increasingly belligerent approach with rivals – a quality that won the software giant its lead during the early PC era. That quality appears to have never truly gone away, and we actually prefer this self-confident Microsoft over the soft-spoken and quiet version of late (relatively speaking). Of course, the ball is actually in Microsoft court, seeing as Apple is making some serious dough out of the iPad and users simply love it.



Related phones

Surface 2
  • Display 10.6" 1920 x 1080 pixels
  • Camera 5 MP / 3.5 MP front
  • Processor NVIDIA Tegra 4, Quad-core, 1700 MHz
  • Storage 32 GB
iPad Air
  • Display 9.7" 2048 x 1536 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 8820 mAh

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17 Comments

1. D.Aceveda

Posts: 430; Member since: Jun 30, 2012

Dissing everyone isn't going to make people buy your products So you can stop with this....and the Scroogle thing.....LOL

15. designerfx

Posts: 76; Member since: Mar 26, 2013

they're getting really, really desperate. We haven't hit rock bottom yet, though it's certainly circling the drain.

17. TheUndernet

Posts: 15; Member since: Sep 26, 2013

...still...facts are facts...I buy performance products not fashion accessories, I go with a surface pro 2...ipad seemed cool at first...but with the capabilities and all the options the surface pro 2 brings to the table, ipad seems like a toy rather...

2. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

1st ad meh 2nd just no although the most popular website bit would've died if they put porn or something in there XD

3. Maryewww

Posts: 32; Member since: Sep 16, 2013

Aggressive competition needs aggressive marketing!

7. alterecho

Posts: 1106; Member since: Feb 23, 2012

In Microsoft's case, its only aggressive marketing. No aggressive competition, whatsoever, from their said. Only talk, no action.

13. Maryewww

Posts: 32; Member since: Sep 16, 2013

True that the app ecosystem is poor at Microsoft, but the specs of the surface 2 are complelling, build quality as well and same goes to the physical keoboard and pressure pen. And if you are a windows pc/laptop user you will most definitly find that it has everything you need. But to state a different approach Microsoft is still young at the tablets department and not too many people will consider taking the risk of trying it out.

16. alterecho

Posts: 1106; Member since: Feb 23, 2012

But their OS is pretty weak (mundane) compared to iOS and Android.

4. androidrockzz

Posts: 51; Member since: Feb 04, 2012

whether you like it or not, its true!

5. androiphone20

Posts: 1654; Member since: Jul 10, 2013

pretty much why I chose the ipad...

6. ngyixian96

Posts: 91; Member since: Feb 05, 2012

BURN !!!!!!!!!!!

8. androiphone20

Posts: 1654; Member since: Jul 10, 2013

See, I don't really think there's any other company that could spend their time cooking up such crazy stuff, M$ is just saying dudes please hear me out if I don't do this things will go south

9. androiphone20

Posts: 1654; Member since: Jul 10, 2013

See, I don't really think there's any other company that could spend their time cooking up such crazy stuff, M$ is just saying dudes please hear me out if I don't do this things will go south

10. good2great

Posts: 1042; Member since: Feb 22, 2012

too soon. too soon. MS has another year or so until they are great competition in the tablet market. People just dont trust this product yet.

11. nazyr1803

Posts: 100; Member since: Jan 11, 2013

that's why i choose ipad because i dont have younger brother or kids in my house so i dont have to share it. and i didnt use tablet in kitchen. and windows tablet doesnt have many apps that i need

12. Jillxz

Posts: 149; Member since: Jun 04, 2012

The Surface side bezels are too wide.

14. Maryewww

Posts: 32; Member since: Sep 16, 2013

It's really normal to have some side and header/bottom bezels on a tablet, this ain't a device you can use single handed. You will have to hold it in one hand and use the other one to surf in plenty of case scenarios.

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