Line already forms in front of the Sydney Apple Store for the new iPhone models
Pre-orders are rumored to begin on September 15th with the launch expected to take place on September 22nd. No matter how you slice it, those waiting on line in front of the Sydney Apple Store are going to need to wait nearly two weeks before picking up their phone. We know that the tenth anniversary model is going to be in very short supply, so we could see more people join the line.
You might wonder why those in line don't get on-line and pre-order the new iPhone they want. Well, one thing for sure is that you don't get your picture in the newspaper or on television by pre-ordering from home.
source: @lukehopewell via CNBC