Investors react to Galaxy Note 9 unveiling: Apple shares up, Samsung shares down

Investors react to Galaxy Note 9 unveiling: Apple shares up, Samsung shares down
So now that the Samsung Galaxy Note 9 has been unveiled, what are investors saying about the new phone? Do they perceive Sammy's latest Note model as a threat to the Apple iPhone X? Apparently, those who put their money at risk in the stock market are saying that the new Galaxy Note 9 is no threat to Apple's highest priced and most premium handset.

During the regular U.S. trading day (which is from 9:30am EDT to 4:00pm EDT), shares of Apple set a new 52-week high of $209.78 before closing at $208.88 for a gain of 1.6% on the day. Interestingly, Apple traded at $209.50 just 30 minutes before the 11am EDT start to Samsung's event (which took place in New York City). The stock bottomed at $208.38 at 11:15am EDT, and once the Note 9 was actually unveiled, investors started buying Apple again with the new all-time high set at 1:25pm EDT.

The action in Samsung's shares, which trade on the Korean Exchange, indicate that traders are not impressed with the Galaxy Note 9. The company's stock is down 3.5% in trading on Friday in Korea (even though it is still Thursday here in the U.S.) to 42,250 Won ($37.59 USD).

The Samsung Galaxy S9 and Galaxy S9+ are not selling well despite a number of promotions. As far as the Galaxy Note 9 is concerned, the question is whether the large amount of default storage that comes with the phone (128GB), the latest chipset driving the device, the larger 4000mAh battery powering the unit, and the more capable S Pen will entice consumers to pay $999.99 in the U.S. for the phone. Expecting some resistance, the carriers have already announced BOGO deals, or in the case of T-Mobile, 50% off with a qualified trade-in.

Investors change their minds quite often, so while they seem to be down on the Samsung Galaxy Note 9, the tables could turn once Apple introduces the 2018 iPhone models, which is expected to occur next month.

(chart courtesy of Yahoo Finance)

Related phones

Galaxy Note 9
  • Display 6.4" 1440 x 2960 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 128 GB + microSDXC
  • Battery 4000 mAh(29h 3G talk time)



1. Alcyone

Posts: 584; Member since: May 10, 2018

Oh no. Samsung is doomed and about to go under./s Guess Apple will be the only ones allowed to have investors blessings with the $1k price points.

5. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

A thousand bucks for android phones, NOT WORTH IT!!!

20. youssef44

Posts: 547; Member since: Apr 29, 2014

Right, especially Android phones become cheaper after few months!!

7. jellmoo

Posts: 2661; Member since: Oct 31, 2011

I mean the device is clearly evolutionary as opposed to revolutionary, but that's okay. They've made steps in the right direction to improve on both the Note 8 and the S9+. The problem remains the price. As good as it is, and it's almost certainly the best Android device on the market, it doesnt resonate as a passion point outside of a small dedicated audience.

8. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018

Compare it to the Note 7 and you've got yourself a huge upgrade

9. KakashiHatake4444

Posts: 79; Member since: Jul 30, 2018

If Sammy wanted more sales, they should have priced the base variant at least $900 and the mammoth variant at$1000 (not that I have a prob with the price because imma buy it anyway)

12. whatev

Posts: 2428; Member since: Oct 28, 2015

Lmao even when android trolls should be happy for the unveiling of Samsung’s “new” turd, they are still bitter and angry because apple keeps winning, such a miserable life :’(

19. youssef44

Posts: 547; Member since: Apr 29, 2014

I don't think Note 9 will sell well too because it's price ! And there isn't new things in it in comparison with S9+ or even Note 8 and Note 8 already now half price of Note 9

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